Taco Bell
A prodigal Taco Bell customer returns to the franchise and is surprised with what he finds.
Dear Taco Bell Japan,
I’m writing this open letter to first welcome you back to Japan, but also to warn you of a great danger that lies ahead.
When you first announced you would open in Shibuya I was among those who felt that warm feeling of an old friend returning. And even though there were a few hiccups with your grand opening such as the lack of beans and “supreme court tacos” on your online menu, I had faith Taco Bell would rise to greatness in Japan.
However, since then we haven’t really heard much from your restaurant, and that worries me. So, I’d like to present you with five ideas for uniquely Japanese tacos that will not only appeal to the local crowd, but be eye-catching enough to make your brand a name to remember. I even went ahead and actually made and taste-tested them for you!
Media in Japan, us included, have been all over Taco Bell’s return to the country this week, but talk hasn’t been entirely of tacos. The Taco Bell Japan website was also making news when Japanese speakers noticed it had some pretty terrible and funny English-to-Japanese translations.
While you can certainly find countless restaurants offering a seemingly endless range of cuisines in Japan, if you’ve spent some time in the country, you may have noticed that options for Mexican food (or at least American-Mexican food) can be somewhat limited. So when news went around that American fast food chain Taco Bell was going to re-open in Japan, the response on the Japanese Internet was huge. And while we understand that not everyone is a fan of Taco Bell, there certainly seemed to be enough people overjoyed that the chain was finally returning to Japan after having opened shop here once for just a short time in the 1980s.
All of this meant that the opening of the new Taco Bell shop in Shibuya, Tokyo was bound to attract lots of attention as well as a good crowd, and not to miss out on the excitement and tacos, our very own Mr. Sato from the Japanese arm of RocketNews24 was there on opening day to bring you the following report!
MOST POPULAR
Now
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Mr. Sato accosts award-winning actor Hideaki Ito【Interview】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Why you shouldn’t call this food “Hiroshimayaki” if you’re talking to people from Hiroshima
Japan’s Shinkansen trains are getting a Super Mario makeover【Pics】
Japanese man who didn’t know how banks work defrauded out of 21 million yen
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Japanese boy band shakes up the music world as all nine members kiss each other in new video clip
Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
Weekly
7-Eleven Japan starts new temporary luggage storage service in over 300 branches- Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Starbucks Japan releases new zodiac chilled cup drink for 2026- Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Is this the most relaxing Starbucks in Japan?
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
Monthly
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes- 7-Eleven Japan starts new temporary luggage storage service in over 300 branches
- Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
- Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area- Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer- Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
RECOMMENDED STORIES
Japanese man who didn’t know how banks work defrauded out of 21 million yen
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Japanese boy band shakes up the music world as all nine members kiss each other in new video clip
Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
Experience the “Color of Water” from a 250-year-old Japanese confection maker!
Large amount of supposed human organs left in Osaka marketplace
A visit to the real-world Like a Dragon/Yakuza cabaret in Osaka【Photos】
A Japanese dating app matched our bachelorette with a Buddhist monk, and she learned some things
New sushi restaurant hidden inside Tokyo Station is a secret gem
-
