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Adidas launches surprisingly powerful ad campaign alongside Japan’s new official football shirt

Adidas Japan recently launched its newly designed official shirts for the Japanese national football (or soccer if you’d rather) team, no doubt prompting thousands of fans to rush out and place orders in the name of supporting their side while wearing the same style “samurai blue” uniform.

Ordinarily we wouldn’t pay too much attention to the launch of a mere sporting garment – though we have to admit it is pretty stylish – but the promotional ad that was released alongside it really knocked us for six. Check it out after the jump.

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【Monday Kickstart】Hamsters just wanna have fun

We posted a silly video of baby ducks on our site last Monday, hoping to cheer up any of our readers who were going through a tough first day back at work. Two days later, we received the following comment on the video (thank you J.R.!): “No matter how bad your day was, remember that this video is waiting for you….”

This got us thinking…why not try to cure our readers’ Monday blues every Monday!? So may we humbly present to you the first video in our weekly series, “Monday Kickstart.” You won’t find explanations about Japanese culture or deep, enlightening thoughts, just something to make you smile as you begin your long haul into the week.

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Poor Shimane Prefecture doesn’t exactly get a lot of respect. Despite being home to cultural sites like Izumo Shrine and Matsue Castle, ironically one of the prefecture’s biggest claims to fame is that many people living elsewhere in Japan mix up Shimane and Tottori, its neighbor to the east, when looking at a map of the country.

Recently, though, Shimane is getting some much needed attention, thanks to a group of amazing students at its Ota Dai-san Junior High School. Like many middle schools in Japan, Ota Dai-san has an orchestra. And like a few schools, its orchestra has won awards. But what makes Ota Dai-san’s orchestra completely unique is that it has only eight members, who rotate between instruments in mid-performance.

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How a foreigner’s Halloween prank in Japan started a debate about the imperial system

As we’ve seen, Japanese people are enamoured with the idea of Halloween. From limited edition sweets to pumpkin-orange accessories, the holiday in Japan is centred around all things cute, and very occasionally creepy. So what do you do if you’re a foreigner in Japan who wants to give the locals a taste of the prankster spirit that usually lurks around the corner on a traditional Halloween night?

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Glico gets some cute new mascot characters, but no one can figure out why

For decades snack company Ezaki Glico has supplied Japan with delicious munchies such as Pocky, Pretz, and Papico, not to mention a slew of other snacks that don’t happen to begin with the letter P! Until now, the company name was enough to grab people’s attention and promote the purchase of their tasty products. If pressed to choose an icon with which to represent the well-known brand, many might choose the 300-meter running man, as seen along the Dotonbori Canal in Osaka. However, not even he could be considered a true mascot.

Now, breaking tradition, Glico has just released official images of their all-new official mascot characters, Lico and Guri. These anime-style characters are the embodiment of cute and cool, but are pulling some conflicted reactions from Japanese Internet users. Take a look at their introduction video and decide for yourselves whether the creation of these characters is welcome or just plain weird.

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Behold: Tokyo’s labrynthine subway map in 3-D form!

If you’ve ever used the Tokyo Metro, or even browsed maps of the rail network online, you’ll know that it is a positive maze of lines, colours, numbers and names that even locals sometimes have trouble navigating. Compared to the London Underground or even New York’s massive subway system, the Tokyo Metro is absolute chaos on paper, making us wonder how it could possibly all run so smoothly on a daily basis.

Thanks to one Tokyo University graduate’s efforts, however, we now know exactly what is going on beneath our feet, with this three-dimensional model filled with coloured liquids representing every twist, turn, climb and dip the Metro’s tunnels make in real life.

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Cat table manners: Make a mess and get punched in the face 【Video】

Around our house, making a mess at the table might have gotten you a harsh word at most. This feline Miss Manners is a bit stricter about table manners, though. Her dining companion drops a bit of food and is promptly punched in the face!

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Hey, you! Perk up and watch this video of baby ducks on a slide

Happy beginning of the week, everyone! We know you’d rather be in bed watching YouTube videos of cats or reading some of our silly articles (maybe that’s what you’re doing at work right now), so here’s a little something to cheer you up: A video of baby ducks sliding down their own personal water slide. 

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Most of us go through life trying to avoid violence and confrontations, but sometimes for whatever reason the tension gets to be too much and fists start flying. Even those within eyeshot of a fight can’t help but watch the raw emotion expressed in acts of physical rage.

Thanks to the advent of phone cameras and the internet the truly surprising fights from around the world can now be witnesses from the comfort of our own homes. With that, we humbly share the video titled “Glorious fight on Shanghai Metro Line 2”, which features two men who should really know better going at it like a pair of angry idiots.

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Ryu-chan and Chun-kun? Welcome to the weird world of genderswapped Street Fighter 【Video】

Imagine if the characters from Street Fighter, Capcom’s classic fighting game, were born as members of the opposite sex, with the same amount of physical strength and fighting spirit but a decidedly different physiques. Thanks to a fan-made short movie by Really Clever Androids, we don’t have to wonder what to expect from a world like that. This awesome three-minute clip gives us a pretty good idea of the conflict and copious cleavage we might encounter. Let’s just say that these genderswapped Street Fighter folks really know how to bring it!

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Was iOS 7 created in Microsoft Word? Czech expert makes us believe so【Video】

Since its release in 2007, the iPhone has taken the world by storm, garnering a massive following thanks to its simplistic design and sleek interface. Along with the gradual changes of its appearance, its operating system, iOS, has also made subtle changes with each update since the first version.

iOS 7, which was rolled out a couple of months ago, surprised users with a revamped look and feel which seemed to challenge the limits of simplicity with a flat user interface and bold colors. Doing away with excessive ornamentation, the explicitly simple design set some people thinking, was iOS 7 created in Microsoft Word? Václav Krejčí from the Czech Republic worked his magical skills with the word processing software to create an image replica of unbelievable quality, and you should really see it with your own eyes.

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The amazing skills of World Karate Kata Champion Rika Usami 【Videos】

Tokyo-born Rika Usami began her karate career at just 10 years old when she joined a local dojo. Progressing through a number of minor competitions during her teenage years, she soon began winning medals in tournaments in multiple countries, ultimately becoming one of the most well-known female karateka in the world and officially recognised as female kata world champion.

When it comes to kata – the performance of choreographed routines intended to demonstrate proficiency in the execution of learned movements – Rika is simply unmatched, and is admired the world over for her dazzling skills. As you can see in the following video taken during her performance at the 21st WKF World Karate Championships in France last year, her movements are fast, powerful and starlingly accurate.

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634 tiny eels in Tokyo aquarium to be broadcasted live online

Care to watch hundreds of wriggling creatures squirming around in an underwater sand pit? Definitely not as cute as the puppy cam, but still pretty cool, 634 spotted garden eels in the Sumida Aquarium at the Tokyo Skytree will be broadcasted live on video streaming site, Nico Nico Douga.

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Honda’s latest ad packs a lot of cool optical illusions into a single minute

Everyone loves a good optical illusion – that immediate shock at what you just saw and that feeling of satisfaction when your brain catches up to figure it out. The recent boom of 3D street art like that we saw from China recently has pushed illusions to a new level.

This sense of amazement has been harnessed and crammed into a one-minute commercial for Honda’s new mid-sized SUV, the CR-V. Having been put up on 17 October it’s been well received by viewers who call the ad “Awesome” and the “Best car commercial ever!”

Honda has been known to put out some clever spots before, so this shouldn’t disappoint. Let’s take a look.

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Awkward Jimmy Kimmel segment suggests some kids start being racist jerks at around age six

Without getting into our personal opinions of ABC’s Jimmy Kimmel (ahem, Conan is better, ahem), he’s had a string of pretty successful viral videos featuring kids and their crazy antics.

So, sensing more comedy gold, Jimmy dressed a bunch of kids up like politicians and asked them their thoughts about US current events, hoping for some adorable responses. After some initial cuteness, Jimmy asked how the kids thought America should take care of its debt to China, which is where the fun stopped for most of us, because one kid blurted out a disturbing proposal for solving the problem: kill everyone in China.

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Video shows karate ref flipping out and defeating both fighters

Karate is a martial art which takes a high level of discipline and training to master. Those who make it to the highest ranks of the fighting technique deserve all of the respect and honor that comes along with such a position.

That being said, watching an official karate tournament on TV tends to rank somewhere around pro-bowling and bass fishing in terms of excitement. This is why seeing a video like the one on YouTube titled “Karate referee gets into the fight” is too good to be true!

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The future of smoking: USB-powered Jii Lighter is here! (And it’s kind of insane)

If you’ve been hanging around the Internet as long as we have, there’s a good chance you’ve seen it all–or almost all. From sleepy cats to pandagators, it sometimes seems that there’s not much left to surprise us, and then a Japanese commercial comes along and proves us wrong!

Jii Lighters aren’t particularly revolutionary in design–they’re just electric lighters that can be charged via USB–but when it comes to marketing, we think they may be light years ahead of the competition.

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World-famous Japanese cat Maru gets a new pal, learns a cool new tail trick 【Video】

You might be thinking we’ve been posting an awful lot of articles about cats recently, from stories about cat islands to black-cat cafés, and even one about wearable cats, but here’s one more to end the week with, because they told us to publish it and we’re too scared to disobey.

It would seem that Maru, possibly the most famous cat on YouTube right now, not only has a new friend to play with, but he’s found a novel use for his fluffy tail…

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American dance crew accuses Korean team of stealing moves, epic dance battle imminent?

Who knew that hip hop dancing could be such serious business? An American hip-hop dance team – or crew as they’re called in dance circles – is so miffed that another dance crew allegedly stole part of their routine that they’re taking the fight to the rival team half a world away.

The apparent ripping off occurred when a Korean dance crew busted out a brief but complex choreographed dance move that is exactly the same as a move pioneered by the American dance crew I.Am.Me on the MTV show America’s Best Dance Crew (side note: the show is hosted by none other than A.C. Slater, a well-known expert on 80s-style dance numbers).

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We create awesome cinematic videos in slow motion with the iPhone 5s

September 20 was a special day for Apple fans, as the newest iteration of the company’s smartphone, the iPhone 5s, went on sale. The youngest member of the iPhone clan was an instant success, and while some people were motivated to buy one by the simple camaraderie of hitting the Apple store with a group of friends, Apple also touts a number of technical advantages the iPhone 5s has over older models.

One of the biggest strides lies in the iPhone 5s’ camera, which we discovered can be used to take dramatic slow motion video that looks like something out of a movie.

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