In Japan, there’s the phrase “neko no te mo karitai” (literally “want to borrow even a cat’s hand”), meaning that you’re so busy, you even want the cat to help. Well, Pizza Hut took this idiom to heart in its new campaign, hiring four rough-and-tumble cats to manage a franchise called Pizza Cat! As you’ll see in the dramatic “movie trailer,” these cats are fired up and can’t wait to rescue people who’re too busy to prepare dinner.
Read on to learn more about the comical and kawaii campaign, and to watch a few of the 15-second promotional videos that reveal what would happen if cats really lent a paw. Plus, if you live in Japan you may even have a chance to win a Pizza Hut hat for cats. So are felines one opposable thumb away from world domination, or are we slowly approaching a utopia in which pets will fetch us pizza? And hey, didn’t Samurai Pizza Cats already get started on both?


















Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
More Than a Capsule Stay: Why Solo Travelers Choose “global cabin Yokohama Chinatown”
Survey finds more than 70 percent of Japanese children have an online friend
7 great places to see Mt. Fuji from without having to climb it
New smartphone game turns car models into anime girls with model-worthy looks
New Japanese menstrual product seeks to help women spot unidentified iron deficiencies
Japanese study finds KFC’s paripari crispy chicken sound increases blood flow in brain, appetite
Tokyo Police Join Forces With Final Fantasy to End Traffic Accidents
Sailor Moon Sanrio partnership adds pairings for Sailor Starlights in new crossover merch line【Pics】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
New smartphone game turns car models into anime girls with model-worthy looks
New Japanese menstrual product seeks to help women spot unidentified iron deficiencies
Japanese study finds KFC’s paripari crispy chicken sound increases blood flow in brain, appetite
Tokyo Police Join Forces With Final Fantasy to End Traffic Accidents
Sailor Moon Sanrio partnership adds pairings for Sailor Starlights in new crossover merch line【Pics】
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
RocketKitchen makes a giant Hi-Chew candy from over 1,400 Hi-Chew pieces!
Tokyo’s luckiest lottery ticket shop draws huuuuuuuge crowds on Japanese lucky day
Locked and blocked! Japanese people don’t trust others on social media, survey finds
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】