Despite the popularity of goodies like Kit Kats and Oreos around the world, most countries sell only the original flavors of such snacks with perhaps one or two flavor variations on the side. This area, however, is where Japan goes totally nuts with novel and often downright bizarre marketing campaigns to introduce the latest flavors of ordinary snacks—just ask anyone who’s ever had the courage to try wasabi Kit Kats or strawberry chocolate-covered shrimp chips!
Case in point, confectionery and baked goods company Yamazaki Nabisco has unveiled its newest flavor of the popular Oreo cookie: rum raisin.