Arashi is a common Japanese word meaning “storm” but utter it to any Japanese person and images of the top male idol unit in the country will likely cross their minds before those of cloudy skies and overflowing gutters. Not a day goes by without Arashi appearing on some television show, and every album they release is pretty much guaranteed to hit number one.
However, the thing is… we don’t understand why they are so successful. Not to take anything away from Arashi as performers – they’re good looking chaps who have a sound easier to digest than a cup of warm yogurt. We just don’t get why they stand above all of the other boy bands on the scene in Japan who seem to be and do exactly the same thing. So, we sent our reporter P.K. Sunjun to interview Arashi fans and get to the bottom of the group’s appeal.


















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