Hello Kitty’s lengthy list of endorsement contracts must be a source of constant pressure for her. The success of products as diverse as contact lenses, melons, and even fire extinguishers riding on her marketing appeal must be an enormous weight on the shoulder’s of Japan’s favorite feline.
Now, Kitty-chan’s about to add an enormous weight to her head, as part of a new tie-up with the city of Kure in Hiroshima Prefecture.