As a hardcore carnivore (not omnivore – I literally only eat meat), I’m not big on potato chips personally, but Japan is a surprisingly junk food-obsessed country and potato chips are as ubiquitous as the Pocky and Koala March candies that otaku across the globe are familiar with.
There are a huge variety of flavors, thicknesses, textures, shapes and designs to Japanese potato chips, and the industry is apparently so lucrative that consulting firm My Voice Communications – which has absolutely no affiliation with the potato chip industry – put together an insanely exhaustive and, frankly, thoroughly boring survey about Japanese potato chip preferences.
We yawned through the full survey so that you don’t have to. Here are the major takeaways, with all most of the dull stuff cut out:

















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