3 Coins

Super-cheap, super-convenient rice-cooking mug is a new kitchen gadget all-star from 3 Coins

A perfectly cooked single-serving of rice with just this mug and a microwave, no rice cooker needed.

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Tidying expert Maire Kondo teams up with budget store 3Coins for a home organization line

No more shoe boxes–we’re using pretty things instead!

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Tokyo’s beautiful new hot-selling fruit sandwich cubes…are from a 300 yen store?!?【Taste test】

3 Coins’ gorgeous desserts have six sides.

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Japan’s Fake Black Stockings offer sheer looks and winter-cold protection

3 Coins has something clever to get you through the next few months without feeling chilly or unfashionable.

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Japanese discount store’s line of Love Live! anime merch all costs less than five bucks

Even the thriftiest otaku can spare 300 yen for his best girl, right?

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