beauty (Page 4)
Yuumi Kato thrills audience at pre-broadcast event by transforming from sexy ninja to magical warrior Sailor Moon in seconds.
Taking control of your hair color is nothing for a magical girl to get embarrassed about, after all.
The Body Shop anthropomorphises a best-selling skincare item with Three Wizards and The Moisture Princess.
Our in-house bargain beauty buff has found yet another method to upgrade his locks. How shiny can a 100-yen camellia oil brush make your hair?
Device scans your face for signs of blemishes to your beauty or trouble in your heart, and absolutely loves flirting with you.
We tried out the portable sparkling head spa and now we can’t ever go back to normal hair washing again.
Our reporter heads to the discount store in hopes of glamming up his forehead, and shares the whole process in glorious GIF form.
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Formula works out to 18 percent lighter than Japan Medical Association guidelines, but not everyone thinks it’s a problem.
Face packs transform you into Star Wars’ heroes and villains, are just the thing to re-moisturize if your skin is dry from too much time on Tatooine.
People in Japan can’t tear their eyes away from this beauty’s incredibly long pins.
From Heian Period ladies to today’s modern girls, Shiseido finds a unique way to showcase dramatic changes in beauty trends over the years.


















Japan announces sudden 500-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
“Phantom Egg Shop” opens in Japan, with a dozen rare Japanese varieties
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Ginza Happo: One of Tokyo’s best all-you-can-eat seafood restaurants is an extreme buffet affair
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
Japanese merry-go-round has heartwarming backstory, is one of the best rides in Japan
7-Eleven Japan vs Family Mart: Who has the biggest convenience store cookie?
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Ginza Happo: One of Tokyo’s best all-you-can-eat seafood restaurants is an extreme buffet affair
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
Japanese merry-go-round has heartwarming backstory, is one of the best rides in Japan
7-Eleven Japan vs Family Mart: Who has the biggest convenience store cookie?
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
We invent ice slurry somen to combat the extreme Japanese summer heat【SoraKitchen】
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Beat the heat with chilled Iekei ramen from Yokohama Iekei Ramen Ichikakuya
Suspected Japanese ice cream cartel under investigation for price-fixing
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
Kits to make battle tops out of pure candy coming soon in Japan
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
100-meter tall Hello Kitty artwork appearing on Japanese Ferris wheel, jumbo Pompompurin nearby