Yuumi Kato thrills audience at pre-broadcast event by transforming from sexy ninja to magical warrior Sailor Moon in seconds.
beauty (Page 4)
Taking control of your hair color is nothing for a magical girl to get embarrassed about, after all.
The Body Shop anthropomorphises a best-selling skincare item with Three Wizards and The Moisture Princess.
Our in-house bargain beauty buff has found yet another method to upgrade his locks. How shiny can a 100-yen camellia oil brush make your hair?
Device scans your face for signs of blemishes to your beauty or trouble in your heart, and absolutely loves flirting with you.
We tried out the portable sparkling head spa and now we can’t ever go back to normal hair washing again.
Our reporter heads to the discount store in hopes of glamming up his forehead, and shares the whole process in glorious GIF form.
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Formula works out to 18 percent lighter than Japan Medical Association guidelines, but not everyone thinks it’s a problem.
Face packs transform you into Star Wars’ heroes and villains, are just the thing to re-moisturize if your skin is dry from too much time on Tatooine.
People in Japan can’t tear their eyes away from this beauty’s incredibly long pins.
From Heian Period ladies to today’s modern girls, Shiseido finds a unique way to showcase dramatic changes in beauty trends over the years.
You don’t have to have an interest in cars or gadgets to want what this girl’s selling.

















Starbucks Japan adds a new Frappuccino and Milk to the menu, but are they worth the calories?
War in Iran causing dark development for potato chip packages in Japan
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
Akira creator opens his own anime studio, is recruiting artists even without Japanese fluency
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Pokémon retro black-and-white Game Boy art T-shirts are on the way from Uniqlo[Photos]
Japan’s largest online resale site banning scalper sales of McDonald’s new anime Happy Meal toys
Pizza Hut now sells curry pizza in Japan
Dr Pepper knockoff Mr Popper is a cult drink in Japan, but does it taste like the real thing?
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Mt. Fuji hot spring inn gets even more beautiful after dark with Firefly Festival
Does one of Japan’s favorite chocolate brands work with the Pringles chocolate hack?
Japanese criminals are now using crabs to hunt for burglary targets
Japanese hair salons going bankrupt in record numbers
Japan releases new ramen sandwiches… that don’t taste like ramen
Japanese Pokémon card shop grabs scissors as part of its plan to keep scalpers away
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Injuries on stairs in Tokyo highlight an overlooked design flaw
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Pokémon retro black-and-white Game Boy art T-shirts are on the way from Uniqlo[Photos]
Japan’s largest online resale site banning scalper sales of McDonald’s new anime Happy Meal toys
Pizza Hut now sells curry pizza in Japan
Dr Pepper knockoff Mr Popper is a cult drink in Japan, but does it taste like the real thing?
The 3 best secret places to eat a cheap One Coin lunch in Shinjuku
Japan releases new ramen sandwiches… that don’t taste like ramen
Mt. Fuji hot spring inn gets even more beautiful after dark with Firefly Festival
Pokémon hot spring footbath opening in Japan this spring
This train station bento boxed lunch shop has been in business for nearly 100 years
Criminals of Japan’s Edo Period Were Often Punished by Getting Face Tattoos
Japanese criminals are now using crabs to hunt for burglary targets
McDonald’s Japan hack: Make a Chicken Tatsuta in five minutes anywhere in the world
Does one of Japan’s favorite chocolate brands work with the Pringles chocolate hack?