beauty (Page 4)
Yuumi Kato thrills audience at pre-broadcast event by transforming from sexy ninja to magical warrior Sailor Moon in seconds.
Taking control of your hair color is nothing for a magical girl to get embarrassed about, after all.
The Body Shop anthropomorphises a best-selling skincare item with Three Wizards and The Moisture Princess.
Our in-house bargain beauty buff has found yet another method to upgrade his locks. How shiny can a 100-yen camellia oil brush make your hair?
Device scans your face for signs of blemishes to your beauty or trouble in your heart, and absolutely loves flirting with you.
We tried out the portable sparkling head spa and now we can’t ever go back to normal hair washing again.
Our reporter heads to the discount store in hopes of glamming up his forehead, and shares the whole process in glorious GIF form.
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Formula works out to 18 percent lighter than Japan Medical Association guidelines, but not everyone thinks it’s a problem.
Face packs transform you into Star Wars’ heroes and villains, are just the thing to re-moisturize if your skin is dry from too much time on Tatooine.
People in Japan can’t tear their eyes away from this beauty’s incredibly long pins.
From Heian Period ladies to today’s modern girls, Shiseido finds a unique way to showcase dramatic changes in beauty trends over the years.


















Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Extra-cute Sea Animal crepes come to Japan’s cafe chain born from a sweet fashion brand
Krispy Kreme releases a new Doughwich… at only one store in Japan
Osaka is hosting a “hentai” event, but it’s probably not what you think
Pokémon Center Mega Tokyo to remain closed for the summer following stabbing incident
What’s up with the Ghibli Park photo and video ban?
And now, a crazy-looking way to stay cool this summer, from Japan’s crazy gadget company
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Art exhibition coming to Tokyo this month brings the cute, scary, and weird to ukiyo-e
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s adorable pudding chick becomes a transit card mascot
The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
Mr. Sato takes a walk on Tokyo’s American-style street to get some American/Japanese ice cream
Sushi Pizza surprises diners in one of the best food destinations in Japan
Pikachu cakes and other adorable Pokémon 30th anniversary food coming to Tokyo luxury hotel
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japan has a new cute and clever sunblock for cat lovers
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon Center Mega Tokyo to remain closed for the summer following stabbing incident
What’s up with the Ghibli Park photo and video ban?
And now, a crazy-looking way to stay cool this summer, from Japan’s crazy gadget company
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Art exhibition coming to Tokyo this month brings the cute, scary, and weird to ukiyo-e
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
The best yakiniku restaurant menu items to order if you’re surrounded by lovey-dovey couples
Starbucks Japan has a problem with its sell-out breakfast that might annoy solo diners
Starbucks Japan releases a new limited-edition Frappuccino inspired by espresso affogato
Japan’s cafe that won’t let you go home until you solve a puzzle is opening in Osaka’s canal district
Study shows that regularly watching sports reduces risk of depression among the elderly
Beautiful Ghibli anime uchiwa fans are like little posters you can use to keep yourself cool
Pikachu cakes and other adorable Pokémon 30th anniversary food coming to Tokyo luxury hotel
Studio Ghibli still doesn’t allow its anime to be streamed online in Japan, and here’s why