Having grown up a quick drive from southern California’s miles and miles of prime coastline, I’ll admit Japanese beaches can sometimes be a little underwhelming. Among other problems, they’re crowded with day trippers during midsummer, and infested with jellyfish as the season winds down.
One great thing about beaches in Japan, though, are the umi no ie, temporary restaurants/lounges built right on the sand and only operated during July and August. Due to their temporary nature (the buildings are completely disassembled come September), umi no ie used to be pretty bare-bones. In recent years, though, the ones at Japan’s more popular beaches have been attracting some well-known corporate sponsors and collaborative partners, such as Israeli bath and beauty product manufacturer Sabon, which is set to open its first umi no ie next week.















Starbucks Japan adds a new Frappuccino and Milk to the menu, but are they worth the calories?
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
Akira creator opens his own anime studio, is recruiting artists even without Japanese fluency
War in Iran causing dark development for potato chip packages in Japan
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
Pokémon retro black-and-white Game Boy art T-shirts are on the way from Uniqlo[Photos]
Pizza Hut now sells curry pizza in Japan
Japan’s largest online resale site banning scalper sales of McDonald’s new anime Happy Meal toys
Dr Pepper knockoff Mr Popper is a cult drink in Japan, but does it taste like the real thing?
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Mt. Fuji hot spring inn gets even more beautiful after dark with Firefly Festival
Does one of Japan’s favorite chocolate brands work with the Pringles chocolate hack?
Japanese criminals are now using crabs to hunt for burglary targets
Japanese hair salons going bankrupt in record numbers
Japan releases new ramen sandwiches… that don’t taste like ramen
Japanese Pokémon card shop grabs scissors as part of its plan to keep scalpers away
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Injuries on stairs in Tokyo highlight an overlooked design flaw
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
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Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
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No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
Pokémon retro black-and-white Game Boy art T-shirts are on the way from Uniqlo[Photos]
Pizza Hut now sells curry pizza in Japan
Japan’s largest online resale site banning scalper sales of McDonald’s new anime Happy Meal toys
Dr Pepper knockoff Mr Popper is a cult drink in Japan, but does it taste like the real thing?
The 3 best secret places to eat a cheap One Coin lunch in Shinjuku
Japan releases new ramen sandwiches… that don’t taste like ramen
Mt. Fuji hot spring inn gets even more beautiful after dark with Firefly Festival
Pokémon hot spring footbath opening in Japan this spring
This train station bento boxed lunch shop has been in business for nearly 100 years
Criminals of Japan’s Edo Period Were Often Punished by Getting Face Tattoos
Japanese criminals are now using crabs to hunt for burglary targets
McDonald’s Japan hack: Make a Chicken Tatsuta in five minutes anywhere in the world
Woman in Japan breaks into home of complete stranger just to slap him in the face
Dove’s “Real Beauty” commercial a big hit in Japan
Mar 6, 2014
Sex, as the saying goes, sells. What exactly that means seems to be somewhat up to interpretation–we don’t think you’d want to buy a couch after watching a couple…um…”frolicking” on it–but it’s hard to deny that a bit of sexiness goes a long way in boosting sales. Even something as boring as shampoo can seem exciting when you film a young, perky model showering.
Of course, not everyone thinks that this is the best way to hock merchandise. Last year Dove earned a bit of respect from consumers with their “Real Beauty” campaign aimed at bolstering women’s self-images and emphasizing seeing the natural beauty we all have. Though the main commercial hit the shores of Japan last spring, it seems that it’s recently gotten a lot of attention over here. Click below to see what Japanese commenters are saying about the video!
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