Living in Japan, we realize we’re pretty blessed when it comes to special burgers and cool comic book fast food tie-ins. But while we’re deeply grateful for our black burgers and giant-sized Attack on Titan French fry buckets, today, we’re not hiding our envy of Hong Kong’s fast food scene, since right now, that’s the only place where you can get a Batman Burger.
fast food (Page 38)
Have you ever wondered what the equivalent of the phrase, “as American as apple pie,” would be in other countries? For other nations, what widely loved dessert produces that same mixture of traditional comfort and nostalgia?
For Japan, you could make a strong case for anko, or sweet red beans, which show up in all manner of snacks and sweets. As we’ve talked about before, anko makes everything better, and it’s about to do the same for the Golden Arches, as McDonald’s Japan is about to start selling anko pies.
In our modern digital age, it can be somewhat jarring to see Japan clinging so doggedly to its analogue roots. Despite being considered by many to be the home of technology, Japan is also a place where the fax machine is still considered a vital piece of office equipment, flip-phones are holding their own against smartphones, and without actual, physical cash, it is sometimes impossible to make a payment in a store or restaurant.
Like so many people these days, on the rare occasion that I order food in, I’m far more inclined to reach for my laptop than my phone, and a kitchen drawer stuffed with fast food menus is now something that I associate only with my childhood and university days. Even so, I receive anywhere between 10 and 15 fast food delivery menus through my door each week living here in Tokyo, with Pizza Hut and pals feeling the need to constantly remind me of their existence by showing me brightly coloured pictures of their food and telling me that they’re just a phone call away.
And now, it would seem, McDonald’s Japan has joined the ranks of companies employing shifty-looking dudes on scooters to push junk mail through my mail slot.
Burger King recently launched two new hamburgers in Japan that feature black buns and cheese with matching squid ink black sauce. Ads, like the one above, made the burgers look pretty unappetizing. But the burgers, known as the Kuro Diamond and Kuro Pearl, look even worse in reality.
Here are some examples:
Regular RocketNews24 readers will no doubt already be aware that fast food chains in Japan like to mix things up every so often by giving their buns a splash of colour. In the past 12 months alone, we’ve seen McDonald’s present a Sakura Pink teriyaki egg burger in time for the cherry blossom, and last October Burger King rocked a Black Ninja Burger which sported charcoal-black buns and a huge tongue-like slab of bacon.
This week, Burger King has taken its worship of the darkness a step further with two more jet-black offerings: the Kuro Diamond and Kuro Pearl, which feature not just black buns, but slices of cheese and a tangy sauce that look dark enough to swallow any would-be diners whole.
Last weekend, McDonald’s Japan launched a new Happy Meal, or “happy set” as they’re known here. As with all of the fast food giant’s kid-centric food boxes, these sets come bundled with a gift guaranteed to appeal to children so much that they’ll bug their parents incessantly to take them to the Golden Arches.
This time, however, the bundled gift was a little bit more special than usual, with McDonald’s securing a deal to offer sets of arcade cards for anime sensation Yo-Kai Watch. While that name not (yet) mean much to anime and Happy Meal fans in the West, this collaboration pretty much allows McDonald’s Japan to print money, and there were lines out of the door at dozens of locations from the moment the sets went on sale.
McDonald’s Japan has been adding Japanese twists to the classic American menu, from crispy tofu nuggets to the delightful Matcha Oreo McFlurry. This time, their new creation might be a little shocking for foreigners unfamiliar with Japanese cuisine – a vivid purple milkshake!
If we’ve learnt one thing from the vast number of articles on this site, Japanese fast food chains like McDonald’s come up with some really good ideas to keep people coming to their restaurants. Regardless of whether they turn out delicious or disgusting, inventions such as the luxury burger line-up, avocado burger, and tofu nuggets are hard to ignore.
It’s gotten to the point that people in Japan may have grown too accustomed to the nice things served at fast food outlets. For example, McDonald’s recently announced their new autumn special – Mushroom Risotto Balls – and online reaction could largely be described as righteous indignation with comments like “only an idiot would eat that!”
I don’t know about you guys, but whenever I think of Kentucky Fried Chicken, or “KFC” as it doggedly insists on being called, I immediately think of computer peripherals. What’s that, you say? You’re a normal human being and so you’d never make such a peculiar connection? Oh. Well, perhaps you think of earrings instead?
When I was a kid, we never had Oreos in my house. This wasn’t because my parents had a no-sweets policy, but because the pantry was well-stocked with similar Hydrox sandwich cookies instead.
But while Hydroxes actually predate Oreos by a whole four years, it’s the latter that went on to international fame and fortune. It’s a pretty similar tale to that of Dairy Queen’s Blizzard, which has been largely overshadowed by McDonald’s McFlurry, a nearly identical dessert of ice cream mixed with cookies or candy that came out more than a decade after Dairy Queen’s original.
So while the double imitation of an Oreo McFlurry might seem completely derivative, starting next month in Japan there’s a tasty bit of innovation you can look forward to, as McDonald’s Japan is bringing back matcha Oreo McFlurries.
One of the great joys of RocketNews24 editors and writers is getting to see how fast food chains operate in different countries. The sometimes slight and sometime huge changes to the menu can really give us more insight into the local cultures than you might expect. However, for the most part these multinational restaurants originate from the USA, so it’s really a special treat to see how the huge gyudon (beef bowl) chain Yoshinoya looks when localized for American customers’ tastes.
Recently a commercial for the salaryman’s favorite restaurant was posted on YouTube and drew some curious opinions from those back in its home country. The response was largely positive, especially regarding the American take on Yoshinoya food, but some wished the US would stop with the whole Japan = ninjas thing already.
In Japan, there’s the phrase “neko no te mo karitai” (literally “want to borrow even a cat’s hand”), meaning that you’re so busy, you even want the cat to help. Well, Pizza Hut took this idiom to heart in its new campaign, hiring four rough-and-tumble cats to manage a franchise called Pizza Cat! As you’ll see in the dramatic “movie trailer,” these cats are fired up and can’t wait to rescue people who’re too busy to prepare dinner.
Read on to learn more about the comical and kawaii campaign, and to watch a few of the 15-second promotional videos that reveal what would happen if cats really lent a paw. Plus, if you live in Japan you may even have a chance to win a Pizza Hut hat for cats. So are felines one opposable thumb away from world domination, or are we slowly approaching a utopia in which pets will fetch us pizza? And hey, didn’t Samurai Pizza Cats already get started on both?
Among Japanese fast food chains, MOS Burger tries to position itself as being just a little more upscale than its rivals. Sure, the prices are a little higher, but the ingredients taste a little fresher, their customer service a little better, and if your order isn’t to go, they’ll serve your drink in a glass instead of a paper cup.
A lot of MOS branches even add a personal touch by putting a blackboard in front of their entrance with a new message written on it each day. The one in my neighborhood, for example, usually has some sort of seasonal or daily greeting like, “There’s a fireworks festival tonight. We hope everyone who’s going has a great time!”
But things aren’t so chipper in Kawasaki, where the staff of one MOS Burger have decided to use their board to let everyone passing by know about their physical and romantic ailments.
Every now and again, the Japanese branches of McDonald’s roll out what they call the Big America burgers. Each one is named after a place in the US and has a subtle nod to the region through its ingredients, such as the chili-soaked Texas burger.
The thing is, in the U.S. we don’t call that a Texas burger, we call it a chili burger. Likewise, going into anywhere other than a Japanese McDonald’s and asking for a Broadway or Idaho burger is going to leave the staff confused and you hungry.
It’s always seemed a little strange that there’s no California burger, since that’s an established dish with a standard recipe, being avocado slices on a burger. Well, if McDonald’s won’t do it, Burger King Japan will, and even without a tip of the hat to the Golden State, their new lineup of burgers is packed with avocado.
Japanese people love their cup noodles, there’s now doubt about it. You can see endless varieties on sale at the conbini or supermarket, from the ordinary to the weird and wonderful. Recently Nissin Foods has released two limited edition cup noodle flavours to be sold at AEON which are definitely at the weirder end of the scale: Cheeseburger Noodles and Hot Dog Noodles.
Growing up in the U.S., I had always been pretty jaded with customer service. At best, I’d get a cashier thanking me for my patronage (in response to which I would sometimes awkwardly say, “You too!”), and at worst I’d have to remind the cashier s/he was on the clock just to get them to lazily punch in some numbers and ring up my diet coke.
Things are different in Japan. People in retail and customer service jobs practically fall all over themselves to help the customer – when they aren’t busy taking Twitter photos of themselves in ice boxes, anyway. But this Family Mart employee may put them all to shame; he’s got the whole ringing someone up routine down to superhuman levels, snatching cash out of customer’s hands and tossing it into the register with ease and confidence like he’s some kind of teetotalling flair bartender:
People in Japan love fried chicken. It’s so popular it’s become one of the staple ingredients in Japanese bento lunches, where it’s served in small, boneless pieces known as kara-age, and it’s in such high demand that you’ll find queues outside specialist kara-age joints around the country.
World-famous fast-food chain Kentucky Fried Chicken has finally picked up on the popularity of the chicken piece with a new line-up of Japanese-style hole-in-the-wall outlets dedicated to serving up kara-age in a variety of KFC flavours. And that’s not all. They’ll even serve it up in a bento lunchbox too.
Man, doesn’t that pile of Kentucky Fried Chicken look enticing? Sure, it may not be the most sophisticated meal, and there’s really no way you can twist the nutritional facts to call it particularly healthy, but you’d be hard-pressed to find a purer, simpler gastronomic joy than a bucket of fried chicken.
But you know what makes the above image all the more beautiful? The large-font Japanese text smack dab in the middle of it, the part that says tabehodai, or, in English, “all you can eat.”
It’s amazing how much Japan loves KFC. I pass by more locations of the world’s most popular fried chicken chain on an average day in Tokyo than I ever did in Los Angeles, and it’s even the meal of choice for most Japanese diners on Christmas Eve.
Now, just as Japan has embraced KFC, KFC is embracing Japan by expanding the number of locations where you can get your hands on one of the restaurant’s rare Kentucky Fried Chicken rice bowls.
Burger King Japan has just announced the “60th Anniversary ‘B’iKing Battle,” inviting anyone with the stomach and speed for eating seven Whoppers in half an hour to apply. Sounds pretty sweet, right? Maybe…we have a feeling the grand prize is the last thing participants will want to receive after polishing off two-days’ worth of calories.
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