We all know that KFC is a big, big deal in Japan around Christmas-time. Families order huge Christmas platters for the holiday and singles celebrate by inviting friends over and bringing home a bucket of Special Recipe.
While it may strike Westerners as a delightfully quirky example of holidays getting lost in translation this side of the Pacific, to the Japanese, it’s a cherished tradition. And, of course, a multi-million dollar cash cow for KFC; one that convenience store chains are always eager to get a piece of.
Although I never met the man, Colonel Sanders doesn’t strike me as a hurried individual. Anybody who’s willing to add 11 different seasonings to his fried chicken can see the value in taking the time to appreciate the finer things in life. I like to imagine that rather than rush through his meals, the KFC founder would linger at the table, at least for a few minutes, and when his schedule allowed, for periods extending to “a spell.”
That’s why I think he’d approve of KFC opening its first full-fledged café this month in Japan.
Last month, Becker’s, Japan Railway East’s hamburger chain, announced its venison burger, which put us in a bit of a quandary. It’s part of our life’s mission to try every intriguing bun-based sandwich we come across, but could we really bring ourselves to eat something as cute as a deer?
It’s been a pretty rough year for McDonald’s in Japan, in the same way that getting hit by a bus on your way to work would make for a rough morning. Following a widely reported scandal in which the chain had been supplied with expired chicken by a meat processing facility in China, McDonald’s has been trying everything it can think of to lure diners back, such as giving away Chicken McNuggets for free, replacing the meat with tofu, and trying to take our mind off the incident entirely by pulling our attention towards pork cutlets instead.
After all, a restaurant chain can’t survive without customers, right? There’s one other thing you need to run a business though: employees, and these days McDonald’s is finding itself losing those, too.
Although slightly paradoxical, there’s kind of nothing more American than the good ol’ Chinese buffet.
The Chinese buffet is an American fixture that takes an imported cuisine (basically the only thing America really has) and twists it to suit American tastes. Over the years, it’s become a classic staple of the American diet, fortune cookies and all. Also there’s probably something to be said about the American dream – “your tired, your poor, your huddled masses,” and all that – beneath all the MSG and faux duck meat. Whatever.
So American expats, nostalgic for their weekly family fix of spicy staples like General Tso’s chicken and other incongruous Asian fusion dishes, must be rejoicing at the news that there’s now a Chinese buffet in Tokyo serving all-you-can-eat Chinese classics for a measly 600 yen (US$5.50).
Back in May, McDonald’s Japan unleashed the Tonkatsu McBurger highlighting Japan’s ubiquitous piece of breaded meat, the tonkatsu (deep-fried pork cutlet). Although it didn’t entirely win us over against Mos Burger’s tonkatsu burger when it first came out, the masses were pleased and cleaned out the burger chain of supplies before the Tonkatsu McBurger was scheduled to finish.
Due to that success McDonald’s will bring back the Tonkatsu McBurger but planned an added feature for its inauguration into the regular menu across Japan – a truly special moment in any sandwich’s life. This addition is an elaborately created sauce promising to heighten its flavor to a whole new level. But is it enough to win back customers lost after this summer’s chicken scandal?
The last time we saw the Double Down, KFC’s burger that swaps buns for fried chicken patties, was in the form of KFC Japan’s Kentucky Chicken Rice, which eliminated the burger patty in favor of a disc of rice. Now Korea is taking a stab at the popular chain’s meat monstrosity with the Zinger Double Down King. Get ready for some photos of this burger of fried chicken, bacon, and beef!
Back in August we brought you the news that Pizza Hut in Japan was now under the control of four bossy cats. Along with millions of other pizza and cat fans, we couldn’t get enough of the adorable antics of Tenchō, Hime, Dora and Detch as they manned (catted?) the phones, were startled by the sound of the cash register, and rode a rumba around the store.
This week, the chain announced the emergency closure of its Pizza Cat store, citing the mysterious disappearance of the four plucky feline workers. Where could they have gone? And why? We did some detective work to try and find out.
While it doesn’t have nearly as many outlets as McDonald’s, MOS Burger, or Lotteria, Japan’s Becker’s hamburger chain provides a more upscale dining experience. Sure, it’s still fast food, but Becker’s prides itself on high quality ingredients, such as its fresh-baked bread, and relaxing ambiance.
Still, without the huge advertising budget of its larger rivals, Becker’s often flies under the radar of burger fans. They’ve got our undivided attention right now, though, as the chain is about to start selling venison burgers.
This Monday marked the return of the gigantic, five-patty Tower Cheeseburger to fast food chain Lotteria. Unfortunately, it was only back for a day, but hey, we figured this limited availability was actually a blessing in disguise. After all, you feel a lot less guilty eating that much meat in a single sitting when you know it’s the sort of rare opportunity you won’t have the chance to make a habit of.
But with just one day to get their Tower Cheeseburgers, no doubt a lot of fans weren’t able to clear out their schedules for a run to their local Lotteria. We’re guessing the blow was softened a bit, though, when they saw that the reality of their burger dream didn’t look anywhere near as mouth-watering as it did in Lotteria’s ads.
KFC parent company Yum Brands was hit hard by a Chinese food safety scandal.
The company cut the profit outlook in a recent earnings announcement. Sales in China fell 14% in the most recent quarter as consumers doubted the brand’s quality.
Executives told analysts that it was counting on some new rice dishes to revive sales. Because these dishes are seen as more high-end, the KFC team believes they could improve perception of the brand.
Fast food chains are always on the lookout for ways to steer us into their open arms, with limited edition burgers, unusual collaborations and exclusive accessories all weakening our will at some point, despite quiet pleas from our inner selves to look the other way.
Lotteria is one of the unabashed leaders in the field, offering us burger towers of mammoth proportions that have us handing over money just to lay eyes on the meaty beasts. Now they’ve unveiled two life-size versions of their famous multi-patty behemoths. But this time, they’re adorable USB memory sticks.
Recently, Japanese branches of McDonald’s and Burger King have been getting into the Halloween spirit with spooky blackburgers infused with squid ink and bamboo charcoal. This is a problem for KFC, though, since both of those ingredients are a little too exotic to mix with the Colonel’s traditional set of 11 herbs and spices.
Since KFC can’t celebrate Halloween by embracing its dark side, the most popular fried chicken outlet in Japan is instead turning to the holiday’s other icon by offering pumpkin biscuits.
If you’re a fan of the wildly popular manga and anime series Attack on Titan, then you’ll be more than familiar with the violent and jarring scenes of gigantic monsters biting off and chewing human heads, arms and various other body parts. But while you might expect such gruesome images in your comic books, commuters riding the Tokyo subway might not appreciate seeing such gory poster images on their way to work every morning.
So when advertising a new Attack on Titan exhibit opening next month at a Tokyo museum, the poster designers decided to creatively self-censor their own work with some very cleverly placed food items.
Living in Japan, we realize we’re pretty blessed when it comes to special burgers and cool comic book fast food tie-ins. But while we’re deeply grateful for our blackburgers and giant-sized Attack on Titan French fry buckets, today, we’re not hiding our envy of Hong Kong’s fast food scene, since right now, that’s the only place where you can get a Batman Burger.
Have you ever wondered what the equivalent of the phrase, “as American as apple pie,” would be in other countries? For other nations, what widely loved dessert produces that same mixture of traditional comfort and nostalgia?
For Japan, you could make a strong case for anko, or sweet red beans, which show up in all manner of snacks and sweets. As we’ve talked about before, anko makeseverything better, and it’s about to do the same for the Golden Arches, as McDonald’s Japan is about to start selling anko pies.
In our modern digital age, it can be somewhat jarring to see Japan clinging so doggedly to its analogue roots. Despite being considered by many to be the home of technology, Japan is also a place where the fax machine is still considered a vital piece of office equipment, flip-phones are holding their own against smartphones, and without actual, physical cash, it is sometimes impossible to make a payment in a store or restaurant.
Like so many people these days, on the rare occasion that I order food in, I’m far more inclined to reach for my laptop than my phone, and a kitchen drawer stuffed with fast food menus is now something that I associate only with my childhood and university days. Even so, I receive anywhere between 10 and 15 fast food delivery menus through my door each week living here in Tokyo, with Pizza Hut and pals feeling the need to constantly remind me of their existence by showing me brightly coloured pictures of their food and telling me that they’re just a phone call away.
And now, it would seem, McDonald’s Japan has joined the ranks of companies employing shifty-looking dudes on scooters to push junk mail through my mail slot.
Burger King recently launched two new hamburgers in Japan that feature black buns and cheese with matching squid ink black sauce. Ads, like the one above, made the burgers look pretty unappetizing. But the burgers, known as the Kuro Diamond and Kuro Pearl, look even worse in reality.
Regular RocketNews24 readers will no doubt already be aware that fast food chains in Japan like to mix things up every so often by giving their buns a splash of colour. In the past 12 months alone, we’ve seen McDonald’s present a Sakura Pink teriyaki egg burger in time for the cherry blossom, and last October Burger King rocked a Black Ninja Burger which sported charcoal-black buns and a huge tongue-like slab of bacon.
This week, Burger King has taken its worship of the darkness a step further with two more jet-black offerings: the Kuro Diamond and Kuro Pearl, which feature not just black buns, but slices of cheese and a tangy sauce that look dark enough to swallow any would-be diners whole.
Last weekend, McDonald’s Japan launched a new Happy Meal, or “happy set” as they’re known here. As with all of the fast food giant’s kid-centric food boxes, these sets come bundled with a gift guaranteed to appeal to children so much that they’ll bug their parents incessantly to take them to the Golden Arches.
This time, however, the bundled gift was a little bit more special than usual, with McDonald’s securing a deal to offer sets of arcade cards for anime sensationYo-Kai Watch. While that name not (yet) mean much to anime and Happy Meal fans in the West, this collaboration pretty much allows McDonald’s Japan to print money, and there were lines out of the door at dozens of locations from the moment the sets went on sale.