Mr. Sato (Page 31)
Mr. Sato takes a stroll through the shopping arcade of Asagaya Station in Tokyo for this year’s Tanabata festival and bumps into none other than The Donald himself!
They say there’s a fine line between genius and madness. It’s a line that our Mr. Sato frequently walks.
How many pieces of finger-lickin’ chicken do you think our Japanese reporters will be able to finish by the end of the 45-minute feast?
With a life-sized Totoro, a cat bus for adults, and an enormous airship that floats up and down, this exhibition will spirit you away to the magical world of Ghibli.
And not just any 16-year-old ramen, but 16-year old ramen that was supposed to have been recalled.
A Hiroshima City meat shop and restaurant serves a tonkatsu pork cutlet and rice dish for just 350 yen…and somehow stays in business.
In honor of the 30th anniversary of the legendary RPG series Dragon Quest, a limited edition bottle of sake is released. But for Sir Sato, a hangover draws near!
Not since New Coke has a soft drink lowered the bar of expectations quite like Lemongina and its great taste of topsoil.
Our man Mr Sato was recently granted access to the offices of Twitter Japan—and it turns out they put on a great spread every Monday!
Customers who finish everything, including the two-kilo topping of coriander, are rewarded with all-you-can-eat coriander for life.
It’s time for another fashion adventure with Mr. Sato, this time in Tokyo’s most fashion-oriented neighborhood, Harajuku!




















Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Studio Ghibli adds new My Neighbour Totoro music box to its anime merchandise store in Japan
Suspected Japanese ice cream cartel under investigation for price-fixing
All-you-can-eat cheese restaurant in Tokyo is a hidden gem not many people know about
Pokémon coming to Japan’s highway rest stops with exclusive merch and stamp rally this summer
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Studio Ghibli adds new My Neighbour Totoro music box to its anime merchandise store in Japan
Suspected Japanese ice cream cartel under investigation for price-fixing
All-you-can-eat cheese restaurant in Tokyo is a hidden gem not many people know about
Pokémon coming to Japan’s highway rest stops with exclusive merch and stamp rally this summer
New adorable Osaka foodie destination, Chiikawa Bakery Osaka, opening soon with crazy ramen bread
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
Studio Ghibli releases new anime character fans to keep fans looking and feeling cool this summer
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
100-meter tall Hello Kitty artwork appearing on Japanese Ferris wheel, jumbo Pompompurin nearby
Japan’s Pokémon Slowpoke Train goes on hiatus, but a mini version could be yours to own
Tokyo has a cafe that prohibits talking inside, and here’s why it’s awesome
Lawson Japan releases a crazy new product to remind us it’s not just famous for convenience store food
Studio Ghibli turns anime characters into “Friendly Bags” for merchandise range in Japan