Despite being the first person in Japan to purchase the latest iPhone on more than one occasion, Mr. Sato was shunned by his phone company this time around.
Mr. Sato (Page 31)
Say hello to Shuetsu Sato, the man whose handcrafted packing-tape masterpieces guide millions every day.
Is this the makings of a great meal in the great outdoors, or another one of Mr. Sato’s too-crazy-for-his-own-good schemes?
As usual, when Mr. Sato thinks he has a good idea, we strongly recommend you don’t try it at home.
Mr. Sato takes a stroll through the shopping arcade of Asagaya Station in Tokyo for this year’s Tanabata festival and bumps into none other than The Donald himself!
They say there’s a fine line between genius and madness. It’s a line that our Mr. Sato frequently walks.
How many pieces of finger-lickin’ chicken do you think our Japanese reporters will be able to finish by the end of the 45-minute feast?
With a life-sized Totoro, a cat bus for adults, and an enormous airship that floats up and down, this exhibition will spirit you away to the magical world of Ghibli.
And not just any 16-year-old ramen, but 16-year old ramen that was supposed to have been recalled.
A Hiroshima City meat shop and restaurant serves a tonkatsu pork cutlet and rice dish for just 350 yen…and somehow stays in business.
In honor of the 30th anniversary of the legendary RPG series Dragon Quest, a limited edition bottle of sake is released. But for Sir Sato, a hangover draws near!
Not since New Coke has a soft drink lowered the bar of expectations quite like Lemongina and its great taste of topsoil.




















Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Tokyo security guard’s famous station tape font becomes official custom Nike streetwear
Godiva Japan gets into the shaved ice scene with two luxurious frozen desserts this summer
7-Eleven Japan adds new cold soup smoothies to its convenience store drinks range
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
New Studio Ghibli washi tape adds anime flair to Japanese stationery
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
Pokémon Card Stores requiring facial recognition scans for entry in Japan in latest anti-scalper move
Starbucks Japan unveils exclusive new Frappuccinos limited to three regional areas
Foreign tourists in Japan eat far more rice than previously thought, according to new data
How are you supposed to wash a Japanese futon duvet at the laundromat?
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Godiva Japan gets into the shaved ice scene with two luxurious frozen desserts this summer
7-Eleven Japan adds new cold soup smoothies to its convenience store drinks range
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
New Studio Ghibli washi tape adds anime flair to Japanese stationery
Koei Tecmo continues to be an investment firm that also happens to make video games
Daiso now sells stress-relief punching bags, but are they worth beating on?
Japan’s foreign resident population hits record high as Japanese population hits record low
Studio Ghibli releases new Spirited Away earrings featuring mysterious anime bathhouse character
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
New service lets Tokyo tourists display their faces on giant screen at Japan’s busiest intersection
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier