Watch performers balance spectacular lantern poles on their chins in an unforgettable summer festival.
Tohoku
This wanko soba restaurant in Iwate Prefecture serves up soba without a side of self-consciousness.
You’ve still got a little time left to enjoy stunning views of the ocean before the rooftop beer garden closes for the season.
Beer? Sake? One part of Japan has a strong fondness for both, as well as a few other alcoholic beverages.
Sweet edamame Slimes draw near to our stomachs as Dragon Quest teams up with maker of northeastern Japan’s most famous traditional dessert,
Our reporter samples Sendai’s most popular food souvenir for the first time and is overcome by emotion.
Yamagata dialect can be very different from the Japanese you learned in school, but this illustrated guide will have people telling you “Jondagodo!” in no time.
Sure, Tokyo and Kyoto are nice, but this northeastern town is their top Japan travel pick.
The winning spot grabs the people’s vote for all of northern Japan for the fourth year in a row.
A decade after the 3-11 earthquake, tsunami, and nuclear incident, all Japanese produce from the affected areas has an open path to the U.S.
You might guess the most popular Pokémon type in the country, but each prefecture might surprise you!
4 Days in Tohoku, Japan’s Northeastern Treasureland
Japan’s northeastern region of Tohoku was once considered a remote, inaccessible land. Today, the Tohoku Shinkansen and other modes of transport have made it easier than ever to explore its unique traditions, uncrowded historical districts, and stunning natural scenery.
To uncover what this fascinating region had to offer, I, Noam Katz, set out on a short journey to three of Tohoku’s six prefectures: Fukushima, Yamagata, and Akita.
This autumn staple of Yamagata Prefecture comes to our kitchen in Tokyo with the help of a friend from the region.
Good news if you want to get there even faster than a speeding bullet train can right now.
This preserved Tohoku building goes from completely devastated to practically unharmed in just a few floors.
Into the water off the beaten path.



















7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
The 5 best Japanese bento to buy at Kyoto Station
Photos from 140 years ago show Tokyo’s skyline was amazing long before the Skytree was ever built
Japanese avoiding domestic travel as foreign tourists increase, possibly creating vicious cycle
We suspected this Japanese cable car was an overpriced tourist trip, but we underestimated it
The 10 best day trips from downtown Tokyo【Survey】
Is this the most relaxing Starbucks in Japan?
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
What does three months of Yoshinoya beef bowls do to your body? Medical study announces results
How to make a Big Mac in Tokyo at a fraction of the price with minimal effort【SoraKitchen】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Starbucks Japan releases new zodiac chilled cup drink for 2026
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
The 10 best day trips from downtown Tokyo【Survey】
Is this the most relaxing Starbucks in Japan?
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
What does three months of Yoshinoya beef bowls do to your body? Medical study announces results
How to make a Big Mac in Tokyo at a fraction of the price with minimal effort【SoraKitchen】
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Nearly half of young Japanese men in survey have never had a girlfriend, zero-boyfriend women rise too
Dragon Quest Burgers and Slime drinks are coming to McDonald’s Japan【Video】
The etiquette rules for visiting Shinto shrines in Japan
Starbucks Japan releases new zodiac chilled cup drink for 2026
This hot springs town in Japan sets fire across a mountain every winter in a beautiful tradition
Drunk cycling can result in an instantly suspended driver’s license in Japan