Watch performers balance spectacular lantern poles on their chins in an unforgettable summer festival.
Tohoku
This wanko soba restaurant in Iwate Prefecture serves up soba without a side of self-consciousness.
You’ve still got a little time left to enjoy stunning views of the ocean before the rooftop beer garden closes for the season.
Beer? Sake? One part of Japan has a strong fondness for both, as well as a few other alcoholic beverages.
Sweet edamame Slimes draw near to our stomachs as Dragon Quest teams up with maker of northeastern Japan’s most famous traditional dessert,
Our reporter samples Sendai’s most popular food souvenir for the first time and is overcome by emotion.
Yamagata dialect can be very different from the Japanese you learned in school, but this illustrated guide will have people telling you “Jondagodo!” in no time.
Sure, Tokyo and Kyoto are nice, but this northeastern town is their top Japan travel pick.
The winning spot grabs the people’s vote for all of northern Japan for the fourth year in a row.
A decade after the 3-11 earthquake, tsunami, and nuclear incident, all Japanese produce from the affected areas has an open path to the U.S.
You might guess the most popular Pokémon type in the country, but each prefecture might surprise you!
4 Days in Tohoku, Japan’s Northeastern Treasureland
Japan’s northeastern region of Tohoku was once considered a remote, inaccessible land. Today, the Tohoku Shinkansen and other modes of transport have made it easier than ever to explore its unique traditions, uncrowded historical districts, and stunning natural scenery.
To uncover what this fascinating region had to offer, I, Noam Katz, set out on a short journey to three of Tohoku’s six prefectures: Fukushima, Yamagata, and Akita.
This autumn staple of Yamagata Prefecture comes to our kitchen in Tokyo with the help of a friend from the region.
Good news if you want to get there even faster than a speeding bullet train can right now.
This preserved Tohoku building goes from completely devastated to practically unharmed in just a few floors.
Into the water off the beaten path.



















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