Watch performers balance spectacular lantern poles on their chins in an unforgettable summer festival.
Tohoku
This wanko soba restaurant in Iwate Prefecture serves up soba without a side of self-consciousness.
You’ve still got a little time left to enjoy stunning views of the ocean before the rooftop beer garden closes for the season.
Beer? Sake? One part of Japan has a strong fondness for both, as well as a few other alcoholic beverages.
Sweet edamame Slimes draw near to our stomachs as Dragon Quest teams up with maker of northeastern Japan’s most famous traditional dessert,
Our reporter samples Sendai’s most popular food souvenir for the first time and is overcome by emotion.
Yamagata dialect can be very different from the Japanese you learned in school, but this illustrated guide will have people telling you “Jondagodo!” in no time.
Sure, Tokyo and Kyoto are nice, but this northeastern town is their top Japan travel pick.
The winning spot grabs the people’s vote for all of northern Japan for the fourth year in a row.
A decade after the 3-11 earthquake, tsunami, and nuclear incident, all Japanese produce from the affected areas has an open path to the U.S.
You might guess the most popular Pokémon type in the country, but each prefecture might surprise you!
4 Days in Tohoku, Japan’s Northeastern Treasureland
Japan’s northeastern region of Tohoku was once considered a remote, inaccessible land. Today, the Tohoku Shinkansen and other modes of transport have made it easier than ever to explore its unique traditions, uncrowded historical districts, and stunning natural scenery.
To uncover what this fascinating region had to offer, I, Noam Katz, set out on a short journey to three of Tohoku’s six prefectures: Fukushima, Yamagata, and Akita.
This autumn staple of Yamagata Prefecture comes to our kitchen in Tokyo with the help of a friend from the region.
Good news if you want to get there even faster than a speeding bullet train can right now.
This preserved Tohoku building goes from completely devastated to practically unharmed in just a few floors.
Into the water off the beaten path.



















7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Ramen restaurant in top Tokyo tourist neighborhood skips price gouging, but how does it taste?
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Can you make butter by running with a pouch filled with cream? Let’s find out[Taste test]
Beautiful anime bus will take travelers to Your Name’s countryside setting starting this month
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Top 27 ugliest album covers from Yugoslavia 【Photos】
Real dry bonsai trees coming to Japanese capsule toy vending machines【Photos】
Starbucks releases a Kyoto Matcha Latte in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Beautiful anime bus will take travelers to Your Name’s countryside setting starting this month
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Top 27 ugliest album covers from Yugoslavia 【Photos】
Real dry bonsai trees coming to Japanese capsule toy vending machines【Photos】
Starbucks releases a Kyoto Matcha Latte in Japan for a limited time
“Online streamer” tops dream job poll for young Japanese kids, older kids not so interested
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Your Name’s animated storyboards show anime phenomenon like you’ve never seen it before【Video】
Muscly Japanese men fill stock photo site with hilarious poses in unusual settings
You can now visit a recreation of Evangelion’s Tokyo-3 and live there in miniature form in【Pics】
Great Gundam news! Japan’s life-size moving giant robot statue won’t close down this year after all
This Japanese vending machine doesn’t sell drinks, but you can buy drinks through it