Despite being something that few in-house PR teams would ever hope for the general public to associate with their brand, following CEO Satoru Iwata’s announcement that his company would not be giving its usual presentation at next month’s Electronic Entertainment Expo (E3) in Los Angeles, the term “Galapagos syndrome” has been cropping up with alarming frequency online alongside Nintendo’s name.
The video game giant has long been known for its quirky sense of individuality and for forging paths into uncharted territories, but at a time when its flagship console is largely being ignored by consumers and both Microsoft and Sony are poised to flaunt new, technically far superior hardware at the upcoming trade fair, some are concerned that the house that made Mario is becoming something of a recluse.