On 13 November, a tweet went out from Kyoko Shimbun which read “AAAAAAAAAAAAA!” Generally, such single-letter interjections don’t yield much of a response, but in this case they got over 400 retweets.
That’s because on this day, Kyoko Shimbun which translates to “Fabricated News” learnt that their fictional Infojar, a next-gen rice cooker with several smartphone capabilities, was in the research and development phase by the very company they were spoofing at the time, KDDI.