If there’s one unwritten, universal rule of the Internet (other than Rule 34), it’s that you can’t purposefully make something “go viral.” As you read this, there is almost certainly a team of marketing people in a boardroom somewhere trying to figure out a way to leverage that crazy “Shibe Doge” into an ad campaign that will almost certainly never succeed.
But one former Microsoft employee apparently thinks she can buck the trend with her new invention, the “Donut Selfie.”



















Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Okayama man arrested for catching butterflies in central Japan
Starbucks Japan unveils new coffee drinks… for people who don’t drink coffee
Katana of one of Japan’s most famous swordsmen goes on display to help Kumamoto earthquake victims
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
New Studio Ghibli washi tape adds anime flair to Japanese stationery
Foreign tourists in Japan eat far more rice than previously thought, according to new data
Sanrio’s newest item looks like dog butt, exactly like it’s supposed to [Photos]
Kumamoto Castle left illuminated all night long as symbol of hope for earthquake victims
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
Face lettuce appears in Japan, with the face of Death Note’s Light Yagami, but why?
Starbucks Japan releases a miniature display rack so you can create your very own store at home
99-year-old woman rescued while attempting to climb Mt. Fuji
Pokémon Card Stores requiring facial recognition scans for entry in Japan in latest anti-scalper move
Family Mart’s new Famima flagship in Tokyo has a hidden gem that most visitors miss
Starbucks Japan unveils exclusive new Frappuccinos limited to three regional areas
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
New Studio Ghibli washi tape adds anime flair to Japanese stationery
Foreign tourists in Japan eat far more rice than previously thought, according to new data
Sanrio’s newest item looks like dog butt, exactly like it’s supposed to [Photos]
Kumamoto Castle left illuminated all night long as symbol of hope for earthquake victims
JR releases prediction of peak Shinkansen crowdedness for Japan’s Obon travel season
Starbucks Japan unveils exclusive new Frappuccinos limited to three regional areas
Cup Noodle unveils first-ever cold-water instant ramen in Japan
New service lets Tokyo tourists display their faces on giant screen at Japan’s busiest intersection
Official Final Fantasy beers are going on sale in Tokyo this month, giant Aetheryte appearing too
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Life-size Legendary Pokémon Mega Rayquaza digitally greeting travelers at Tokyo train station [Vid]
Maximum entry fee for sento public baths in Tokyo increases slightly for adults next month
Japan has a maid hotel you can stay in, and it’s now taking reservation applications