While manga is ubiquitous in Japan — just ride the subway in any major city and you’ll see people from all walks of life flipping through a comic book — many Japanese people are surprised to hear how popular manga has become overseas. After all, aren’t Westerners only interested in macho superheroes or short comic strips?
Perhaps that was the case in America before, but in recent years many major bookstores have begun to reserve more space near the front of the store for Japanese comics and in some European countries like France and Germany manga occupies a large portion of overall comic sales.
But why?
Earlier this month, we sent one of our Japanese reporters to Comic Market (or “Comiket“), the world’s largest self-published comic book fair and otaku mecca, to interview real live foreigners and ask them why they like Japanese manga so much.