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Space: the final frontier. This is the voyage of a homemade rocket carrying the fearless Hello Kitty as its sole passenger. Its mission: to explore the effects of altitude on air pressure and temperature, and to boldly go where no Kitty has gone before… Read More

The Twitter Experiment II: How to Get Replies from Celebrities on Twitter

Thanks to Twitter, we common folk get an unprecedented level of access to the celebrities previously could only gaze at from below. For example, how else but with Twitter could some guy call a multi-billionaire “baldy” directly?

Prominent Twitter researchers at Omocoro – who taught us that attaching clothes pins to your naked body can result in over 1,000 retweets – have developed secret ways to draw tweet replies out of  Japan’s entertainment elite.

Our story begins one January day in the Omocoro editor’s room…

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Consumers are always hoping to get more than they paid for products and services, but in reality, the reverse is just as common. We’ve all been suckered in by a wily shopkeeper at one point or another, but what knowledge and preparation can we arm ourselves with to avoid being taken advantage of?

There are a bounty of goods and services available to us, all of which are marketed with beguiling strategies. Some of them will be such good values our hearts will delight in our own cleverness, while others will simply satisfy with their averageness. Of course, the remaining products, for all their appeal, will be deeply disappointing. Maybe billionaires can just spend for the joy of spending without worrying if something is really a good value, but for common people like  you and me, making a poor decision can impact our wallets and our self-esteem for a long time to come.

In the hope of protecting their readers from it, Japanese weekly magazine SPA! has set out to discover what exactly is behind this buyer’s remorse in all its complex forms. Read More

Japanese Internet celebrity Maru has been on the scene for a few years now, shooting to stardom when his owner, YouTube user Mugumogu, uploaded a series of videos of the cat launching himself into boxes and paper bags seemingly far too small to accommodate him. These days, he’s taking life a little easier, but I think we could all learn a thing or two from Maru: the undisputed king of sunshine naps.

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This one’s for the girls (and guys) who watched Beauty and the Beast as a kid and wished they could visit that gorgeous library. Check out this compilation of the 15 libraries to visit before you die according to Trip Advisor Japan.

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Make Tracks to Tokyo’s Train Bars

There are train hobbyists and then there are train hobbyists. Japan’s particular breed of railway aficionados are referred to by the somewhat-affectionate term densha otaku, or train nerds, and are famous for feats like memorizing complex, phonebook-size timetables or visiting every single one of the country’s almost 10,000 stations.

Of course, when they aren’t trying to increase their encyclopedic knowledge of all things rail-related, they are out looking for like-minded people to impress with it. As it turns out, Tokyo offers the densha otaku a wide selection of appropriate watering holes, or perhaps we should call them bar cars. So grab your subway map and let’s go see this elusive creature in his natural habitat. Read More

Lotteria’s Two New Burgers Go Big on Taste, Provide Plenty of Hangover

I think we’re gonna need a bigger bun.

Japanese fast food chain Lotteria, home to the mountain of melted cheese that was our own 30-patty cheeseburger tower, announced yesterday that it will be providing diners with an altogether larger eating experience as of February 22. The above burgers are part of the chain’s “hamidashi” (meaning to jut or hang out over the sides) range, but we’re  affectionately dubbing them the “hangover” series.

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Air Fryer to Be Released in Japan, Easy Oil-Free Frying Awaits

Although it’s hard to tell just by looking at them, people in Japan love fried food. As delicious as food fried in oil is, it’s high in calories and cholesterol, flammable, and messy. But thanks to the recent development of air fryers, we can now get crispy French fries without the greasy baggage that comes along with it.

From 20 April, Ashikaga-based appliance manufacturer TMY will release its own version of oil-free fryer, named Air Fryer, across the country.

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A while back we showed some action figure stop motion animation that was amazing in quality but… well, really weird. Watching it you couldn’t help but wonder “wow, if only this level of quality was executed with a more lucid plot.”

Enter Counter656 Productions which seems to be one Taiwanese man in his living room with action figures.  He’s been at it for a while but recently out did himself with a battle scene between Dragon Ball’s Trunks and Piccolo.

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Kaguya Hime no Monogatari, the forthcoming title from Japanese animation giant Studio Ghibli, has been delayed until autumn this year, it was announced earlier today.

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Japanese Government and Industries Battle Copyright Infringement by Hiding Strongly Worded Letters on P2P Networks

On 25 January, Japan’s Ministry of Internal Affairs and Communications along with various motion picture and music associations announced their latest copyright protection measure, dubbed “Operation Decoy File.”

The plan involves inserting files onto Japan’s popular P2P (peer-to-peer) file sharing networks such as Winny and Share which appear to contain popular copyrighted material.  However, once downloaded, the file is revealed to be a message appealing the user to reconsider their wicked ways.

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Japan’s Secret Weapon Against the Flu Deemed Ineffective by Ministry of Health

According to Japan’s Ministry of Health, Labor, and Welfare (MHLW) during the period of 14-20 January, the number of influenza cases in the country has exceeded 110,000.

Schools and facilities for the elderly across Japan have been pushing a traditional three pronged attack against the flu virus. First, hand washing is a no-brainer (or at least it out to be). Also, anyone who has been to Japan has probably experienced the country’s love of surgical masks.

The third line of defense, however, is rather unique to Japan: gargling.  Although gargling is embraced worldwide as a soothing massage for throats sore from overuse or illness, in Japan it has been widely regarded for generations as a preventative measure against cold or flu viruses.

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Our Gluttonous Reporter Mr. Sato Devours a 65-Strawberry Parfait Tower!

From 18 January 2013,  Japanese sweet specialist Cozy Corner released a dessert that will leave anyone with even a slightly sweet tooth wiping the drool from their lips and exclaiming, “I’m witnessing a dessert revolution!” Just what type of dessert could we be talking about? None other than a gigantic 65-piece strawberry parfait weighing in at, wait for it, a shocking 2,000 kilocalories! Shortly after hearing this announcement, our reporter Mr. Sato carried himself off to the establishment in question to see what all the fuss was about.

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Cooking Rice on a Campfire is Easier Than You Might Think【You, Me, And A Tanuki】

You, Me, And a Tanuki is a weekly featured blog run by Michelle, a Californian who is currently one of only two foreigners living in Chibu, a tiny fishing village on one of the Oki islands in Japan. Check back every weekend for a new post or read more on her website here!

When I went on a camping trip last summer with the junior high students that I regularly teach, there were many things that surprised me. For example, we lit fireworks (sometimes firing them at each other), took a night walk to a creepy overgrown shrine, and stabbed snails at the bottom of the sea.

But the thing that caught my interest the most was the way they cooked rice while camping.

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All-You-Can-Eat Fermented Soybeans for $8.50! Choose From Eight Types of Natto!

Natto, also known as fermented soybeans, is a unique food hailing from Japan. The smell alone (often described as smelly feet or chemicals), not to mention the slug-like texture, are enough to turn even the most adventurous eaters away. But for some, natto is a delicious and healthy treat that is enjoyed daily.

A restaurant in the Setagaya ward of Tokyo is now offering patrons all the natto they can fit in their bellies for 780 yen (US $8.50). The all-you-can-eat natto lunch gives natto lovers a great deal on a delicious meal and natto haters a cheap way to challenge themselves to eat as much fermented soybean as they can before throwing up. Why would you want to do that? We don’t know, but now you can if you want to.

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A few days after a mysterious list of the 51 busiest train stations in the world emerged on the Internet an expanded version listing the 100 busiest train stations around the globe has shown itself.

Although other countries such as China and Germany made appearances, the densely populated island of Japan still holds 82 of the bustling transport hubs. And while Japan seems full of stations that resemble Willy Wonka’s Chocolate Factory, only the top 10 are really that freakishly large and chaotic.

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Beauty Clinic Survey Reveals Japan’s “Top 10 Words”- All Remarkably Positive and Upbeat

In a survey carried out late last year, Japan’s Shonan Beauty Clinic asked 1,400 Japanese men and women what their favourite words were. The results were remarkably wholesome.

If you ever wondered how Japanese people truly think, or thought for a second that the stern expressions worn on busy commuter trains each morning were accurate representations of passengers’ inner feelings, you were way off the mark.

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American Make-Your-Own-Pancake Restaurant “Slappy Cakes” Imports Deliciousness to Japan *UPDATED*

Slappy Cakes is a popular pancake restaurant in Portland Oregon that lets customers create their own custom pancakes at their tables. It’s a fun time for those who want a completely new pancake experience. However, its popularity has resulted in some long wait times.

Luckily, Slappy Cakes’ success has allowed it to expand, but rather than add another location in Portland they decided to set up shop in completely uncharted DIY pancake house territory: Shinjuku, Tokyo. We sent Mr. Sato to a pre-opening demonstration for a report.

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Girly Noodles: Is Japan Witnessing the Start of a Female-Oriented Instant Noodle Revolution?

Instant noodles – also known as cup noodles and what this writer lived off during most of his university days – have been a food staple for the busy, cost-conscious and kitchenphobic since their inception back in 1958. Peel back the lid, pour in some hot water, wait a few minutes and you have a hot, filling, if not especially nutritious meal for about the cost of a cup of coffee.

But with the handy meals being something that many associate with students and lonely bachelors, many women shy away from instant noodles, regardless of the fact that they’re just as pressed for time as their male coworkers. And all stigmas and stereotypes aside, few women in their 20s and 30s would be especially happy about replacing their nutritious mid-day meal with a plastic cup of rehydrated noodles swimming in a salty broth.

Enter the girly noodle.

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The world is full of countless foods and ways of eating them. It’s impossible to keep track of them all. I was surprised to discover salty watermelons, just as other people were surprised by my preference of putting peanut butter on waffles.

Such an incident happened on 19 January when a Japanese test maker unknowingly confused thousands of university entrance exam students with a recipe for a meat sauce calling for a “delicious kimchi base.”

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