Anime serious famous for its dramatic sound effects and fashionable heroes makes one out of the other with cool and clever artwork trick.
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Subtle spookiness in Shinjuku isn’t promoting anything except fear in all who notice it.
The meat in the 4.9-million Tokyo Roast Beef Burgers and Muffins McDonald’s sold wasn’t quite what people were expecting from their commercials.
After a seven-year self-imposed TV ad suspension, company shows images of relaxed families and offers cute bunny character merchandise.
Hideaki Anno explains his philosophy of personal improvement while the giant robot from his signature series makes a cameo.
Maker of Pocky reminds us that life moves fast, but it’s the slow moments that make it beautiful.
Bulma’s back, with a famous voice actress taking over the role.
Famous musicians, actors and idol group members star in these memorable ads that will make you laugh, cry and want to buy what they’re selling.
The goal of advertising is usually to increase sales, but for Dassai a love of sake, and customers, is more important.
Travel back in time to feudal Japan with an epic new clip featuring music by the Yoshida Brothers.
It’s not every day you get to see cosplayers fronting an ad campaign for one of the annual convention’s main sponsors.
















Japan has abolished advance deportation notifications to foreigners’ lawyers
Japanese women sound off on their minimum height requirements for a husband【Survey】
Kyoto planning surprise late-night inspections of Airbnb-style rentals to fight overtourism
Trouble making friends? Sticker collecting works surprisingly well
Yokai are descending upon Tokyo this spring in the latest immersive art experience
420 million yen in cash-filled suitcases stolen on Tokyo streets, incidents at Haneda and Hong Kong follow
Denny’s new Japanese parfait looks totally different depending on what angle you look at it from
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
Spirited Away adds a dash of Ghibli beauty to hanafuda flower cards【Photos】
Sip with Snorlax – Clever drinkware design creates Pokémon in your glass with every pour【Pics】
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
If you haven’t tried an antenna shop in Japan, you’re missing out
Japan cherry blossom forecast update moves up sakura dates for many parts of the country
Studio Ghibli releases Spirited Away bags in Japan, based on a mysterious festival
Japanese young women reveal their top dealbreakers in a man【Survey】
Studio Ghibli turns My Neighbour Totoro characters into bag charms for everyday adventures
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
10 times to avoid traveling in Japan in 2026
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
420 million yen in cash-filled suitcases stolen on Tokyo streets, incidents at Haneda and Hong Kong follow
Denny’s new Japanese parfait looks totally different depending on what angle you look at it from
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
Spirited Away adds a dash of Ghibli beauty to hanafuda flower cards【Photos】
Sip with Snorlax – Clever drinkware design creates Pokémon in your glass with every pour【Pics】
Why did the crazy-expensive version of Japan’s super-cheap corn snack sell out? We ask the artist
“Denki Anma”: The Japanese traditional torment that you’ll be glad stays in Japan
Man in Kyoto leaves bag of red-stained knives in front of stranger’s house【Video】
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
This budget hotel near Tokyo Dome has one of the best breakfast buffets in the city
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
New Spirited Away live-action stage play performances scheduled for 2023, 2024