fashion

New samurai jackets, shirts and pants bring traditional Japanese fashion back to the streets

Designed and made in Japan by experienced kimono makers, this new collection comes with a host of cool hidden extras.

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Fashion brand ZOZOTOWN teams up with Pokémon to make hoodies, T-shirts featuring first games’ art

Fans of Pokémon’s original Red and Blue (or Green) games, this is for you!

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New Japanese furisode kimono sweaters combine traditional fashion with modern streetwear

The comfiest Japanese kimono you’ll ever wear.

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Coming of Age Day costumer turns our 40-year-old reporter into a glammed up, garish Yankee【Pics】

For the first time, our dedicated reporter on Kitakyushu’s most pompadour-packed procession gets to dress just like one of the revelers in question.
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See yourself in these cool Cowboy Bebop shoes, space cowboy

One of the most stylish anime in history inspires a set of stylish kicks.

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Anime magical girl spokesmodel tells Japanese women not to feel bad about dying their hair【Video】

Taking control of your hair color is nothing for a magical girl to get embarrassed about, after all.

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Crotch improvement makes Japan’s new 2019 Damegi roomwear lazier and cozier than ever【Photos】

Designers’ hard work lets you feel better than ever before while doing absolutely nothing.

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Our reporter transforms into a cool rock star with the help of some fashion experts

Still riding the Halloween high, our guy gets his biggest dream realized in the most rockin’ way.  

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Win a large intestine scarf from one of Japan’s leading enema manufacturers

This is your one chance to enter something of Mune Pharmaceutical’s, rather than the other way around.

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Side characters Sailors Uranus and Neptune take center stage for new bra and pantie set designed with the wearer’s comfort in mind.

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New line of modern samurai fashion for fall/winter will make you warm and cool

Whether you’re going completely old school or just want a touch of swordsman chic, Japanese fashion label Trove has you covered.

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Uniqlo teams up with Alexander Wang for a stylish Heat Tech collection

As the days get colder, this winning combo will help you stay trendy and toasty.

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Survey reveals Uniqlo’s most popular winter clothing beats its peers by a fair margin

Not sure what to get for winter? Perhaps a graph may help you decide!

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We run a camellia oil-infused brush through our tresses and set them a-gleam, only spend 100 yen

Our in-house bargain beauty buff has found yet another method to upgrade his locks. How shiny can a 100-yen camellia oil brush make your hair?

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Can you fight an entire pro wrestling match in Uniqlo stretch jeans? We find out【Photos】

Just another day in the office as P.K. and Go brawl in SoraNews24 headquarters.

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Real fashion police: Con man arrested in Tokyo, police tipped off by ill-fitting suit

Crime doesn’t pay, but looking good apparently does.

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Japanese man discovered by Balenciaga on streets of Tokyo becomes fashion model on Paris runway

One day he’s simply walking around Tokyo and the next he’s the darling of the Paris fashion world.

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Survey picks “thin” as second-least-attractive body type for Japanese women

Heavier body type picked as cutest for second year in a row.

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More Japanese workers are ditching crisp business suits for casual and comfortable wear

Times are changing, and Japan’s younger generation now favors practicality over formality when it comes to work fashion.

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Stylishly sexy Cyber Maid uniform goes on sale in Japan, future looks bright, clean【Photos】

Three different styles, multiple, materials, and five different colors let you customize your look for cleaning your techno-dwelling.

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