Ponder the meaning of “kawaii” while munching on this new brand of miso soup from Marukome!
Kawaii (Page 7)
You’ll never be bored in the bedroom with so many designs to choose from.
These adorable instant cameras and film come courtesy of a collaboration between Love Live! and convenience store chain 7-Eleven!
Sure, Garrett Popcorn is tasty whatever container it comes in, but this makes it extra special!
Hey guys, how’s it hanging? This cutesome twosome can’t get enough of their new kitty hammock!
Fancy a purr-fect replica of your very own feline friend? This Japanese needle-felting artist recreates kitties in stunning, realistic detail to order.
Marutaro, Japan’s most beloved shiba inu, not only shares his name with a hedgehog — he also shares his nappy time with an adorable stuffed polar bear!
This new subscription box is full of extremely cute items from Japan that will make your heart go *boom boom*.
Well, that’s one way to bring all the boys to your well-raked yard…
Want to wear Hello Kitty accessories and still be taken seriously? In Japan you can. Here’s why.
Japanese often say that a good view makes a meal taste better, so it goes without saying that a cute-looking lunchbox would also enhance the contents inside. From meals served in Shinkansen-shaped containers or rabbit-faced boxes that can be reused as coin banks, to lunch boxes that play music or have collector’s items hidden inside, Japan’s ekiben take Japanese food to a whole new level.
Today we’d like to tell you about “Ekiben”, a little book by Aki Tomura which introduces the best and most unique train station lunch boxes in Japan. We’ve chosen just a few to highlight from this gorgeously photographed, pocket-size book. The word Ekiben is a combination of two Japanese words: eki (station) and bento (lunchbox), so make your next train trip a gourmet ride with these bento available at various JR stations—just waiting for you to buy, smile, and devour.
Let the fun begin!
There’s nothing cuter than cute animal goods, is there? Whether it’s hamster cheek coin purses or panda earmuffs, we just can’t resist wasting our hard-earned cash on adorable things to make us feel all fuzzy inside. Especially if they’re a little unusual or quirky in ways that make us feel like we’ve got something really original on our hands.
Take, for example, these new three-dimensional animal head cushions by Hot Seal JP. The full range features Akita ken, husky, poodle, pug and boxer breed dogs, as well as a variety of cutesome kitties, all with massive bulging eyes and protruding snouts that somehow manage to be creepy and cute at the same time!
There are shoes, and then there are SHOES; dainty little works of art that adorn your feet, turning heads as you walk by and acting as conversation starters with complete strangers. In Japan, of course, fashion gets taken to the next level of cuteness and never more so than with the new range of My Melody showstoppers from Sanrio.
Sometimes waking up is hard, especially when the seasons change and bed starts to feel snugglier than ever before. But wake up we must, and many of us have invented little tricks to make the process easier, such as blaring out our favourite songs, sucking down industrial-sized cups of coffee, and cooing over cute animals on the internet.
For your consideration today, we’d like to present a menagerie of of baby bunny rabbits twitching their little pink noses at you over the rim of a couple of coffee and tea cups. Pick your choice of bun “to go” and go get ’em, tiger. After you’ve watched the cute videos, of course…
Many of the world’s oldest living people are Japanese. Whether it’s down to a healthy diet, good healthcare, or simply the support of friends and family, we can’t say for sure, but all those things certainly help. And now it turns out that even Japan’s kitties are living long lives—Japan’s oldest cat, Ai-chan, has recently celebrated her 27th birthday, and she did it in style!
Everyone knows that cats love boxes. It’s pretty much a universal trait amongst members of the feline persuasion. But it turns out that cats love playing with bags, too! Plastic, paper, whatever, these kitties don’t care, they just want to grab themselves a piece of the action, either by lounging around in bags or by sitting in them as they hang from hooks and doorhandles!
Enjoy this gallery of playful pussycats all bagged up!


















Japan now has a special desk for people who work at home with a pet cat[Photos]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Totoro and Calcifer become little light-up lanterns for Ghibli-style excursions or at-home decor
Rumors say this is Japan’s very best McDonald’s branch, but what makes it special?[Taste test]
The etiquette rules for visiting Shinto shrines in Japan
Starbucks Japan adds new Sencha Matcha Tea Frappuccino to its menu, but only at 28 locations
Our Japanese-language reporter tries eel cola so you don’t have to 【Taste Test】
Japanese kindness restores our faith in humanity after a highway bus accident in Tokyo
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Japan now has a “for foreign tourists only” Mt. Fuji sightseeing train[Video]
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases the My Neighbour Totoro tea caddy, with a magical self-closing lid
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Rumors say this is Japan’s very best McDonald’s branch, but what makes it special?[Taste test]
The etiquette rules for visiting Shinto shrines in Japan
Starbucks Japan adds new Sencha Matcha Tea Frappuccino to its menu, but only at 28 locations
Our Japanese-language reporter tries eel cola so you don’t have to 【Taste Test】
Japanese kindness restores our faith in humanity after a highway bus accident in Tokyo
Does this video about an abandoned dog leave you wiping your eyes or shaking your fist?
Tokyo’s gigantic new anime store will be among largest in the world, and it won’t be in Akihabara
Japan Self-Defence Force poster seems to be repelling more people than it’s recruiting
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
This upcycled Kyoto train cafe is the ultimate kawaii spring experience
Sushi Push Pops aiming to be Japan’s newest sakura season snack sensation
Mister Donut wows matcha lovers in Japan with new Dora Matcha doughnuts