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Nurture your inner cat collector with “Neko Atsume” the kitty-catching game for Android and iOS!

Evie Nyan
Apr 15, 2015
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You know what everyone in Japan loves these days? Smartphone games. They keep you busy on the daily commute without requiring too much in-depth concentration, and Japanese smartphone game makers are seriously smart – they know how to keep players hooked. By combining the human need for constant “reward” feedback with our penchant for adorable cartoon kitties, they’ve come up with a winner of an app that everyone who likes fun can’t stop playing – Neko Atsume!

Now available for both Android and iOS and with a whole slew of new features, there’s never been a better time to get into this incredibly addictive yet simple cat-collecting time-waster…

Kawaii kitchenware alert! Create cute kitty cookies with this awesome rolling-pin!

Evie Nyan
Apr 14, 2015

Recently we’ve been going crazy over kitty kitchen cookware, like the adorable kitty knife we featured a little while back. But our quest for kittycat-themed culinary goods is still ongoing, and this amazing kitty rolling-pin by Etsy seller Mood For Wood has got us seriously craving some freshly baked cookies, pronto!

Sweet Sailor Moon jewellery makes our souls yearn, wallets weep

Evie Nyan
Apr 10, 2015

There’s never been a better time to be a Sailor Moon fan than right now. With the release of Sailor Moon Crystal, there’s just so many cute and adorable Sailor Moon tie-in goodies up for grabs. And most of it’s really good stuff, too!

But with good stuff comes a hefty price tag, as we discovered when we got all excited about these Sailor Moon sweet dessert-inspired necklaces, rings and trinkets, only to discover that all that cuteness doesn’t come cheap…

Food over Flowers! Magnolia Bakery’s cherry blossom cupcakes have arrived in time for spring!

Evie Nyan
Mar 18, 2015

Cherry blossom time in Japan is all about appreciating nature and the transitive beauty of life, right? Wrong. It’s totally an excuse to stuff your face with delicious food during “cherry blossom viewing parties”, aka Japan’s über-picnics! Onigiri are usually a popular food to consume under those canopies of candy-pink petals, but cherry blossom-flavoured food and drinks are also unsurprisingly popular around this time of year.

Luckily, mega-popular chain Magnolia Bakery has a store in Japan, and they’re rolling out special cherry blossom cupcakes for spring!

Kitties, doggies, bunnies, and deer – even more stuff balanced on Japan’s pets!

Evie Nyan
Jan 30, 2015

Earlier in the week, we reported that the phenomenon of putting weird stuff on your pet and taking a photo of it was having a revival on Twitter in Japan. Today, we’re delighted to bring you even more pictures of a range of fuzzy animals with stuff precariously balanced on them!

Netizens hatch adorable baby birds from supermarket eggs, provide evidence

Evie Nyan
Jan 19, 2015

Uzura (quail eggs) are a popular food in Japan, as their relatively tiny size makes them perfect for snacking or adding to bento. As a result, you can find them in pretty much any supermarket over here. But it turns out that some shoppers out there aren’t interested in eating the little speckled eggs – they’ve been trying to hatch them instead! When reports first started popping up from netizens claiming to have hatched their own quails, we thought this was just an urban legend, but now a YouTube clip and blog post has appeared, showing different people seemingly hatching actual, live baby quails from supermarket eggs. Join us for some adorable pics and videos!

Buddhist monks cultivate cat haven at Fukui Prefecture’s “Kitty Temple”

Evie Nyan
Jan 12, 2015

Here’s a familiar saying: “In Ancient Egypt, cats were worshipped as gods; they have never forgotten this.” Certainly in Japan, cats are still given a huge amount of respect, with entire islands of moggies being given free roam to peacefully exist in their own little kitty ecosystem. Of course, things aren’t perfect, and stray and abandoned cats are a sad reality in Japan as much as they are in many other countries. But today we’re here to appreciate the happy cats of Gotanjo temple in Fukui Prefecture, who are lovingly tended to by Buddhist monks and fawned over by the adoring tourists who come to visit. You can even get a special kitty cat fortune and see what’s in store for the coming year!

Man discovers fluffy wild deer nestled under porch, turns to Twitter for help

Evie Nyan
Jan 9, 2015

If you head out to the countryside in Japan you’re likely to notice that there’s a whole lot of wildlife to be found on these myriad islands. Whether it’s brown bears (Hokkaido), venomous snakes (Okinawa), or stinging centipedes (Everywhere), it’s important to be aware of what might be lurking. It’s not all creepy crawlies and bitey-stingies, though – there’s a possibility you’ll bump into capering monkeys, wild boar trotting down residential streets, and other adorable and fuzzy members of the animal kingdom. If you’re extra-lucky, one might even seek you out as a special friend, which is what happened to one bloke on Twitter when a deer decided to take up residence under his porch!

Kyaraben roundup! We take a look back at 2014’s best packed lunches 【Pics】

Evie Nyan
Dec 30, 2014

The Kyaraben trend is still going strong in Japan, and even though winter has prompted some to make the temporary switch to deco-nabe, the demand for adorable packed lunches shows no signs of abating. Today we’d like to take a look back over the best of the past year’s Kyaraben. What can we learn about 2014 in Japan from studying these perfect works of edible art?

We steel our hearts and sample Namikoshiken’s too-cute-to-eat, aquarium-themed wagashi sweets

Megumi Matsuki
Dec 15, 2014

Do you remember our recent article that showcased Japanese confectioner Namikoshiken’s adorable menagerie of bite-sized manjū (sweet steamed buns)? Last week, out of sheer luck and coincidence, I received a box of the Suizokukan (aquarium) variety from a family friend who went on a trip to Nagoya in Aichi Prefecture, where the 87-year-old company is based. So of course, this calls for a taste test!

Read on to find out more about the wagashi treats and to view close-up photos of each lovable suizokukan resident. Was this writer able to harden her heart and mercilessly sink her teeth into these little guys? Anything for RocketNews24!

Delicious, foamy coffee art at home! We try new 3-D latte art machine “Awataccino”!

Evie Nyan
Dec 9, 2014

As some of our more creative and caffeine-addicted readers might recall, we recently reported that Japan is now supplying a variety of DIY latte-art related goods which will enable anyone to create awe-inspiring masterpieces at home. Of course, we were fascinated by the prospect of being able to stun friends and casual acquaintances with our barista-style foamy coffee sculpting skills. So when the opportunity to test out Takara Tomy’s Awataccino machine came around, we jumped at the chance!

Mochi Mochi Animal: When cute animals meet delicious rice cakes in gashapon

Hayashi 'Fang' Hougi
Dec 2, 2014

One of the most symbolic foods of the Japanese winter season is the grilled mochi rice cake. You set up a charcoal grill and put a few slabs of pounded white mochi on it. After a while, the mochi will soften, blow up, and eventually become a warm, golden brown gooey delight that is crispy on the outside and chewy on the inside like a kind of savory marshmallow.

But what happens when you combine cute fluffy animals with these grilled mochi? Well, toy maker Bandai has the answer for us in this series of adorable mochi anime capsule toys!

There’s a Doraemon Christmas tree in Singapore

Anime News Network
Nov 28, 2014

Shoppers at Singapore’s One Raffles Place can get into the holiday spirit with the help of Doraemon. Or rather, dozens upon dozens of Doraemon, which have been turned into a cute and wonderful Doraemon Christmas tree, complete with Santa hats.

Kawaii concrete? Japanese retailer selling cuddly tetrapods for a limited time only

Hayashi 'Fang' Hougi
Oct 24, 2014

When I first chanced upon these soft toys, I was really confused. By the word tetrapod, I thought the oddly shaped plushies were meant to resemble an entire classification of animals including myself and my neighbor’s cat. However, after doing some research, I discovered that tetrapods are actually concrete structures used in coastal water irrigation. And some genius decided that these should be made into limited-edition soft toys that belong in your room instead of next to the ocean.

These peculiar plushies are available for pre-order between October 18 to 26 only, so if you’re a fan of these huge solid blocks of concrete that cover a worryingly large amount of Japan’s coastline, hurry and grab them whilst stocks last!

Japanese lingerie company designs special bra for Japan’s marshmallow girls

Hayashi 'Fang' Hougi
Sep 14, 2014

Since last year, chubbiness has become more accepted in Japan. Chubby girls (that’s chubby by Japanese standards) are now called ‘marshmallow girls‘ and they’ve become so popular that there’s now an entire idol group dedicated to them, and even a fashion magazine for girls of various sizes. I think we can all agree that Japan definitely still has some body image issues, but nevertheless, the marshmallow fad continues!

The latest addition to this marshmallow boom is a series of bras designed for marshmallow girls. They are called “Pochakawabra”, which is a portmanteau of pocha (chubby), kawaii (cute), and of course the object itself, bra. I’m not sure if I appreciate the name, but the designs sure are cute!

The world’s smallest remote-controlled helicopter is impossibly cute, yours to buy in December

Hayashi 'Fang' Hougi
Sep 5, 2014

At just 46mm (1.8 inches) long, the Pico-Falcon claims to be the world’s smallest remote-controlled helicopter. Produced by Japanese toy maker Bandai’s subsidiary CCP, this adorable little thing will go on sale on December 5. Just look at how it sits on the fingers!

【Monday Kickstart】Kitty meets cat in a box

Michelle Lynn Dinh
Nov 18, 2013

It’s Monday again and you know what that means! Your Monday Kickstart video is here to get you going through another week.

This week’s video features a cat’s up-close encounter with a popular coin bank found at stores in Japan. Watch and prepare to say, “Awww.”

The amazing 3D latte art of Kohei Matsuno: But is it too cute to drink?

IS JAPAN COOL?
Sep 2, 2013

Kohei Matsuno is no ordinary barista. What started as his way of sprucing up an ordinary cup of complimentary coffee for patrons at his part-time job has blossomed into a form of creative expression that has people around the world smiling. Known as “Mattsun” by his Internet followers, Mr. Matsuno brings life and whimsy to an otherwise ordinary cup of joe. Come with us now for a sneak peek at the work that goes into some of Japan’s most beautiful latte art.

All’s right with the world when you’re wrapped up in a giant pastry

Michelle Lynn Dinh
Aug 29, 2013

From Kraso, online Japanese retailer of quirky home goods, comes the Fluffy Big Bread Cushion Party collection that promises to “wrap you up in a dreamy state of mind.” The collection consists of four different styles of overstuffed furniture food that you can cuddle up with. Because sometimes you just don’t want to deal with the world. And sometimes, the best way to do that is to turn into a delicious baked good.

I’m dreaming of Kitty: One fashion designer’s love of Japan’s most famous feline

IS JAPAN COOL?
Aug 21, 2013

Romi Mizukami, a fashion designer for popular Japanese clothing brand BEAMS, is without a doubt one of Japan’s biggest Hello Kitty fans, or rather “Kittylers.” Her home is a veritable shrine to the little kitty that could, with blacks, whites, and reds as far as the eye can see, and for the past few years she has slowly incorporated the uniquely kawaii Hello Kitty style into not just her design work but her very own wardrobe.

Come on in and meet the real-life Kitty-chan!