Are anime girls on aircraft and recruitment posters enough to moe-tivate you to join the Japanese Self Defence Forces?
Kawaii (Page 6)
The “Brilliant Capsule” sales area in Shinjuku is filled with plenty of adorable and ladylike anime goods!
Now you can get a monthly supply of cute featuring characters from Sanrio, Neko Atsume, and Sailor Moon, all delivered straight to your door, no matter how far away you live!
Cute Japanese girls blowing on your cup of joe? If that’s your thing, this website should be relevant to your interests!
If this isn’t a good enough reason for you to make your way over to the Golden State, nothing will ever be!
The Japanese noodle restaurant chain Marugame Seimen, which specializes in udon (thick wheat noodles), has started a social media marketing campaign targeted at high school-age girls, JK Udon Kawaii (“High School Girls Udon Cute”).
Blowing your nose doesn’t have to be boring! Take advantage of the hayfever season and soak up the snot with these cute, shojo-manga-themed tissues.
As the weather warms up, our clothes lighten up, just like the spring version of the wildly popular men’s sailor loungewear!
For a single day in June, cosplay studio Haco Stadium will be welcoming dolls, instead of people, to partake in photo shoots at their Ikebukuro location.
Watch the step-by-step process of how to cook these cute, completely edible cup accessories yourself.
Add some major socks appeal to your swim sessions with these waterproof over-the-knee socks available from wacky goods menagerie Village Vanguard!
Ponder the meaning of “kawaii” while munching on this new brand of miso soup from Marukome!




















Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Which Japanese beef bowl chain’s near-identical demon grater onioroshi ponzu gyudon is the best?
Poké Ball cakes here for limited but long time to celebrate Pokémon franchise’s 30th anniversary
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Japan’s two-month Shut-in Pilgrimage – A 1,200-year-old way to deal with a modern issue
Nintendo and Lego team up for an awesomely accurate the Lego Game Boy kit【Photos】
Start saving room now – Japanese grocery store’s biggest sushi roll yet is coming for Setsubun
Gacha capsule machines now dispense perfumes in Japan
A first for Japan: feminine care kit geared towards the first period or sudden emergencies
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
10 times to avoid traveling in Japan in 2026
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Japan’s two-month Shut-in Pilgrimage – A 1,200-year-old way to deal with a modern issue
Nintendo and Lego team up for an awesomely accurate the Lego Game Boy kit【Photos】
Start saving room now – Japanese grocery store’s biggest sushi roll yet is coming for Setsubun
Gacha capsule machines now dispense perfumes in Japan
A first for Japan: feminine care kit geared towards the first period or sudden emergencies
Look stylish while working out on the daily with these crazy geta sandals
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
New sanitary panties for crossdressing men come complete with sanitary pads!
Starbucks Japan releases the new Soupuccino, but is it everything it’s cracked up to be?
Awesome Pokémon osechi New Year’s meals elegantly blend Japan’s traditional and pop culture
New KitKat pizzas are coming to Pizza Hut Japan
Studio Ghibli’s kodama ready to leave the Princess Mononoke forest as a squeezable keychain【Pics】
7-Eleven Japan’s banana milk sparks controversy over deceptive packaging