Watch the step-by-step process of how to cook these cute, completely edible cup accessories yourself.
Kawaii (Page 7)
Add some major socks appeal to your swim sessions with these waterproof over-the-knee socks available from wacky goods menagerie Village Vanguard!
Ponder the meaning of “kawaii” while munching on this new brand of miso soup from Marukome!
You’ll never be bored in the bedroom with so many designs to choose from.
These adorable instant cameras and film come courtesy of a collaboration between Love Live! and convenience store chain 7-Eleven!
Sure, Garrett Popcorn is tasty whatever container it comes in, but this makes it extra special!
Hey guys, how’s it hanging? This cutesome twosome can’t get enough of their new kitty hammock!
Fancy a purr-fect replica of your very own feline friend? This Japanese needle-felting artist recreates kitties in stunning, realistic detail to order.
Marutaro, Japan’s most beloved shiba inu, not only shares his name with a hedgehog — he also shares his nappy time with an adorable stuffed polar bear!
This new subscription box is full of extremely cute items from Japan that will make your heart go *boom boom*.
Well, that’s one way to bring all the boys to your well-raked yard…
Want to wear Hello Kitty accessories and still be taken seriously? In Japan you can. Here’s why.
Japanese often say that a good view makes a meal taste better, so it goes without saying that a cute-looking lunchbox would also enhance the contents inside. From meals served in Shinkansen-shaped containers or rabbit-faced boxes that can be reused as coin banks, to lunch boxes that play music or have collector’s items hidden inside, Japan’s ekiben take Japanese food to a whole new level.
Today we’d like to tell you about “Ekiben”, a little book by Aki Tomura which introduces the best and most unique train station lunch boxes in Japan. We’ve chosen just a few to highlight from this gorgeously photographed, pocket-size book. The word Ekiben is a combination of two Japanese words: eki (station) and bento (lunchbox), so make your next train trip a gourmet ride with these bento available at various JR stations—just waiting for you to buy, smile, and devour.
Let the fun begin!
There’s nothing cuter than cute animal goods, is there? Whether it’s hamster cheek coin purses or panda earmuffs, we just can’t resist wasting our hard-earned cash on adorable things to make us feel all fuzzy inside. Especially if they’re a little unusual or quirky in ways that make us feel like we’ve got something really original on our hands.
Take, for example, these new three-dimensional animal head cushions by Hot Seal JP. The full range features Akita ken, husky, poodle, pug and boxer breed dogs, as well as a variety of cutesome kitties, all with massive bulging eyes and protruding snouts that somehow manage to be creepy and cute at the same time!
There are shoes, and then there are SHOES; dainty little works of art that adorn your feet, turning heads as you walk by and acting as conversation starters with complete strangers. In Japan, of course, fashion gets taken to the next level of cuteness and never more so than with the new range of My Melody showstoppers from Sanrio.


















Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
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Extra-cute Sea Animal crepes come to Japan’s cafe chain born from a sweet fashion brand
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New littering fine now being enforced in some of Tokyo’s most heavily touristed areas
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
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Japan’s adorable pudding chick becomes a transit card mascot
The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
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Sushi Pizza surprises diners in one of the best food destinations in Japan
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Major Japanese hotel chain says reservations via overseas booking sites may not be valid
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Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
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Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan has a mesh bag so cute it’s a sell-out hit
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Extra-cute Sea Animal crepes come to Japan’s cafe chain born from a sweet fashion brand
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
New littering fine now being enforced in some of Tokyo’s most heavily touristed areas
Starbucks Japan releases first-ever muscat-flavoured chilled cup drink
Pokémon Center Mega Tokyo to remain closed for the summer following stabbing incident
And now, a crazy-looking way to stay cool this summer, from Japan’s crazy gadget company
Japanese government postpones proposals to restrict real estate purchases by foreigners
What’s up with the Ghibli Park photo and video ban?
The best yakiniku restaurant menu items to order if you’re surrounded by lovey-dovey couples
Krispy Kreme releases a new Doughwich… at only one store in Japan
Starbucks Japan has a problem with its sell-out breakfast that might annoy solo diners
Starbucks Japan releases a new limited-edition Frappuccino inspired by espresso affogato