Kawaii (Page 7)
Add some major socks appeal to your swim sessions with these waterproof over-the-knee socks available from wacky goods menagerie Village Vanguard!
Ponder the meaning of “kawaii” while munching on this new brand of miso soup from Marukome!
You’ll never be bored in the bedroom with so many designs to choose from.
These adorable instant cameras and film come courtesy of a collaboration between Love Live! and convenience store chain 7-Eleven!
Sure, Garrett Popcorn is tasty whatever container it comes in, but this makes it extra special!
Hey guys, how’s it hanging? This cutesome twosome can’t get enough of their new kitty hammock!
Fancy a purr-fect replica of your very own feline friend? This Japanese needle-felting artist recreates kitties in stunning, realistic detail to order.
Marutaro, Japan’s most beloved shiba inu, not only shares his name with a hedgehog — he also shares his nappy time with an adorable stuffed polar bear!
This new subscription box is full of extremely cute items from Japan that will make your heart go *boom boom*.
Well, that’s one way to bring all the boys to your well-raked yard…
Want to wear Hello Kitty accessories and still be taken seriously? In Japan you can. Here’s why.
Japanese often say that a good view makes a meal taste better, so it goes without saying that a cute-looking lunchbox would also enhance the contents inside. From meals served in Shinkansen-shaped containers or rabbit-faced boxes that can be reused as coin banks, to lunch boxes that play music or have collector’s items hidden inside, Japan’s ekiben take Japanese food to a whole new level.
Today we’d like to tell you about “Ekiben”, a little book by Aki Tomura which introduces the best and most unique train station lunch boxes in Japan. We’ve chosen just a few to highlight from this gorgeously photographed, pocket-size book. The word Ekiben is a combination of two Japanese words: eki (station) and bento (lunchbox), so make your next train trip a gourmet ride with these bento available at various JR stations—just waiting for you to buy, smile, and devour.
Let the fun begin!
There’s nothing cuter than cute animal goods, is there? Whether it’s hamster cheek coin purses or panda earmuffs, we just can’t resist wasting our hard-earned cash on adorable things to make us feel all fuzzy inside. Especially if they’re a little unusual or quirky in ways that make us feel like we’ve got something really original on our hands.
Take, for example, these new three-dimensional animal head cushions by Hot Seal JP. The full range features Akita ken, husky, poodle, pug and boxer breed dogs, as well as a variety of cutesome kitties, all with massive bulging eyes and protruding snouts that somehow manage to be creepy and cute at the same time!
There are shoes, and then there are SHOES; dainty little works of art that adorn your feet, turning heads as you walk by and acting as conversation starters with complete strangers. In Japan, of course, fashion gets taken to the next level of cuteness and never more so than with the new range of My Melody showstoppers from Sanrio.
Sometimes waking up is hard, especially when the seasons change and bed starts to feel snugglier than ever before. But wake up we must, and many of us have invented little tricks to make the process easier, such as blaring out our favourite songs, sucking down industrial-sized cups of coffee, and cooing over cute animals on the internet.
For your consideration today, we’d like to present a menagerie of of baby bunny rabbits twitching their little pink noses at you over the rim of a couple of coffee and tea cups. Pick your choice of bun “to go” and go get ’em, tiger. After you’ve watched the cute videos, of course…


















Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Japanese government creates new word for cruelly hot summer days
Does this video about an abandoned dog leave you wiping your eyes or shaking your fist?
Japanese vending machine sells just one thing at this station
Japanese Internet debates sure-fire way to catch a cheating lover and/or make them hate you
Japanese candy craftsman creates new line of lollipops with traditional summer themes
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Mr. Pringles, as Japan knows him, will change face and even emote on future packaging
Get ready for yuru-kyara car plates! Japan to lift ban on colourful regional license plates
Injuries on stairs in Tokyo highlight an overlooked design flaw
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Final version of Sanrio: Beginning of Kawaii exhibition opens in Tokyo[Photos]
Japan has new rules for bicycle riders, and these 14 things could get you a fine or a court date
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japanese candy craftsman creates new line of lollipops with traditional summer themes
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Mr. Pringles, as Japan knows him, will change face and even emote on future packaging
Get ready for yuru-kyara car plates! Japan to lift ban on colourful regional license plates
Injuries on stairs in Tokyo highlight an overlooked design flaw
Weekly Shonen Sunday’s newest manga artist is a 16-year-old high school student
Cute Kyoto! We Taste Hidden Delights From a Traditional Sweet House in Pontocho
McDonald’s Japan taps three ’80s anime legends for a moving, nostalgic video【Video】
What colors of clothing will keep you cooler in summer? Japanese researchers experiment
McDonald’s Japan is selling Gundam burgers, endorsed by anime’s most charismatic antagonist【Vids】
Pokémon hot spring footbath opening in Japan this spring