Kawaii (Page 7)
Add some major socks appeal to your swim sessions with these waterproof over-the-knee socks available from wacky goods menagerie Village Vanguard!
Ponder the meaning of “kawaii” while munching on this new brand of miso soup from Marukome!
You’ll never be bored in the bedroom with so many designs to choose from.
These adorable instant cameras and film come courtesy of a collaboration between Love Live! and convenience store chain 7-Eleven!
Sure, Garrett Popcorn is tasty whatever container it comes in, but this makes it extra special!
Hey guys, how’s it hanging? This cutesome twosome can’t get enough of their new kitty hammock!
Fancy a purr-fect replica of your very own feline friend? This Japanese needle-felting artist recreates kitties in stunning, realistic detail to order.
Marutaro, Japan’s most beloved shiba inu, not only shares his name with a hedgehog — he also shares his nappy time with an adorable stuffed polar bear!
This new subscription box is full of extremely cute items from Japan that will make your heart go *boom boom*.
Well, that’s one way to bring all the boys to your well-raked yard…
Want to wear Hello Kitty accessories and still be taken seriously? In Japan you can. Here’s why.
Japanese often say that a good view makes a meal taste better, so it goes without saying that a cute-looking lunchbox would also enhance the contents inside. From meals served in Shinkansen-shaped containers or rabbit-faced boxes that can be reused as coin banks, to lunch boxes that play music or have collector’s items hidden inside, Japan’s ekiben take Japanese food to a whole new level.
Today we’d like to tell you about “Ekiben”, a little book by Aki Tomura which introduces the best and most unique train station lunch boxes in Japan. We’ve chosen just a few to highlight from this gorgeously photographed, pocket-size book. The word Ekiben is a combination of two Japanese words: eki (station) and bento (lunchbox), so make your next train trip a gourmet ride with these bento available at various JR stations—just waiting for you to buy, smile, and devour.
Let the fun begin!
There’s nothing cuter than cute animal goods, is there? Whether it’s hamster cheek coin purses or panda earmuffs, we just can’t resist wasting our hard-earned cash on adorable things to make us feel all fuzzy inside. Especially if they’re a little unusual or quirky in ways that make us feel like we’ve got something really original on our hands.
Take, for example, these new three-dimensional animal head cushions by Hot Seal JP. The full range features Akita ken, husky, poodle, pug and boxer breed dogs, as well as a variety of cutesome kitties, all with massive bulging eyes and protruding snouts that somehow manage to be creepy and cute at the same time!
There are shoes, and then there are SHOES; dainty little works of art that adorn your feet, turning heads as you walk by and acting as conversation starters with complete strangers. In Japan, of course, fashion gets taken to the next level of cuteness and never more so than with the new range of My Melody showstoppers from Sanrio.
Sometimes waking up is hard, especially when the seasons change and bed starts to feel snugglier than ever before. But wake up we must, and many of us have invented little tricks to make the process easier, such as blaring out our favourite songs, sucking down industrial-sized cups of coffee, and cooing over cute animals on the internet.
For your consideration today, we’d like to present a menagerie of of baby bunny rabbits twitching their little pink noses at you over the rim of a couple of coffee and tea cups. Pick your choice of bun “to go” and go get ’em, tiger. After you’ve watched the cute videos, of course…


















Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
7-Eleven Japan now has ramen machines…but only at 41 stores
“They’ve got be kidding me.” – Mayor in Japan fed up with off-season Mt. Fuji hikers needing rescue
Man tells Nintendo HQ “I’m going to blow you all the hell up,” gets arrested by Kyoto cops
Starbucks Japan adds a new Frappuccino and Milk to the menu, but are they worth the calories?
Tinder just opened a convenience store in Japan, aimed at adults only
“Disaster”: 2018 Kanji of the Year unveiled by Buddhist monk at Kiyomizudera temple in Kyoto
Secret staff cafeteria in Tokyo is a hidden gem you won’t find in travel guides
7-Eleven Japan upsizes popular products like egg sando and pork ramen but how big are they really?
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Mt. Fuji hot spring inn gets even more beautiful after dark with Firefly Festival
Japanese criminals are now using crabs to hunt for burglary targets
Japan releases new ramen sandwiches… that don’t taste like ramen
This train station bento boxed lunch shop has been in business for nearly 100 years
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
Does one of Japan’s favorite chocolate brands work with the Pringles chocolate hack?
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Injuries on stairs in Tokyo highlight an overlooked design flaw
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Tinder just opened a convenience store in Japan, aimed at adults only
“Disaster”: 2018 Kanji of the Year unveiled by Buddhist monk at Kiyomizudera temple in Kyoto
Secret staff cafeteria in Tokyo is a hidden gem you won’t find in travel guides
7-Eleven Japan upsizes popular products like egg sando and pork ramen but how big are they really?
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
New bounty system starts in Japan, rewards reports of illegal employment of foreigners
Criminals of Japan’s Edo Period Were Often Punished by Getting Face Tattoos
Live-action Princess Mononoke stage cast appears in costume for first time[Video]
Huge display of drones and fireworks together coming to Osaka this June
War in Iran causing dark development for potato chip packages in Japan
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
Now you can carry the unnerving terror and beauty of Noh masks with you with new pouches from Japan
Japan releases new ramen sandwiches… that don’t taste like ramen
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before