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McDonald’s attempts to lure back customers with open kitchen concept in Japan

Oona McGee
Jul 27, 2015
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It’s no secret that McDonald’s Japan has been on a slippery slope following several food safety scandals in recent years. In 2014, the fast food giant reported its first annual loss in 11 years, which amounted to 21.84 billion yen (around US$176 million).

In an effort to restore trust and reaffirm their commitment to quality assurance, the fast food chain recently fitted out two stores in Japan with an “open kitchen” design, allowing customers to get an inside view of operations to see just how orders are made, from start to finish.

But will this be enough to bring customers back to the golden arches?

McDonald’s opens fancy pop-up restaurant in Tokyo for one night only

Oona McGee
Jul 20, 2015

Around the world, fast food chain McDonald’s prides itself on its trademark menu, designed to feed the needs of busy customers on the go.

For one night only, though, the giant company will slow down the pace by taking a step into luxury dining, with a special multi-course meal that includes a platter of patties, a vichyssoise made from French fries and a gelée made with McDonald’s vegetables.

Net users recoil as McDonald’s Japan’s new “Mogumogu” chicken veggie burger hits kids’ menu

Evie Nyan
May 26, 2015

McDonald’s Japan has been kind of hit and miss with its strategies in the last couple of years. And just when they start doing a few things REALLY right (complimentary socks and free smiles!) they come up with another concoction that’s got netizens dry-heaving.

This time, the offending item is the “healthy” chicken veggie patty burger, aka the “Mogumogu Mac” (mogumogu is an onomatopoeia that means chewing), which is designed specifically for kids.

McDonald’s Japan to return “free smiles” to menu

Master Blaster
May 23, 2015

In my more formative years I worked the counter at McDonald’s. It was an okay job for someone with no prior work experience and helped to support my SNES habit. However, the one thing I hated was when a customer approached the counter and would ask for a “free smile” because it was written on the menu.

It had gotten to the point that I could tell the look on a customer’s face before they even opened their mouth to ask for my worthless grin. And so, I’d give them that “oh you” smile as if I hadn’t heard the joke a thousand times before and a little bit of myself would die inside.

Now a whole new generation of Japanese youngsters will get to have that same experience as McDonald’s Japan announced the return of zero-yen smiles to their menus at all stores all day long.

Ronald McDonald is coming to Yoyogi Park to celebrate spring, because…marketing?

Preston Phro
Apr 10, 2015

In case you hadn’t heard, McDonald’s hasn’t been doing too well in Japan recently. After the drubbing it took in sales last year, it seems that no one here likes their commercials or even their new products. It’s almost enough to make you feel bad for the multinational fast-food chain! Almost.

So, what do you do when no one wants what you’re selling and they openly mock your commercials? Well, we’re not sure what most companies would do, but it looks like McDonald’s Japan has decided to send their emissary of heart disease to try to cultivate some good will in Yoyogi Park. We’re not sure a clown will be enough to get anyone to eat a Big Mac, but at least you’ll get the opportunity to take a picture with the creepy fellow.

New McDonald’s commercial grosses out Japan 【Video】

Jessica
Apr 7, 2015

McDonald’s Japan recently launched a limited time menu option called the teriyaki chicken and egg with Seto lemon sauce. The Seto Inland Sea is famous in Japan for its warm climate and top-notch citrus, so you would think a Seto lemon sauce would put the already popular teriyaki chicken and egg into stratospheric levels of demand.

That doesn’t seem to be the case, though, and the culprit may be McDonald’s own commercial, which viewers are calling “dirty” and “gross”.

Here’s what we got when we ordered the chef’s recommendation…at McDonald’s!

Kay
Apr 2, 2015

If you’re a foodie who dreams of eating at Michelin and Zagat rated establishments, perhaps you’ve also fantasized about saying to the Maitre d’ at a fancy restaurant, “Can I speak with the chef? I’d like to thank him/her for a superb meal.” Granted, such a dining situation may not come up very often, but what you may be able to do more easily instead is to order “whatever the chef’ recommends.”

And that’s exactly what our RocketNews24 Japan staff decided to do at a series of restaurants, the first one being none other than…McDonald’s! Now, we’d like to think that all people working in a kitchen, whatever the type of restaurant, actually want to serve tasty food, and to that end would likely have a definite opinion on what they would most like customers to try. So, asking for the chef’s recommendation should result in a more than satisfying meal, right? Well, we were certainly excited to find out what the recommendation would be at one of the world’s best-known fast food chains!

McDonald’s hopes to make kids happy — by teaming up with Japan’s favorite blue friend Doraemon!

Kay
Mar 14, 2015

It’s no secret that McDonald’s Japan has been enthusiastic about collaborating with various anime and character franchises to come up with goodies for children. In the past we’ve seen toys featuring Pokémon and Yokai Watch, as well as Pretty Cure, Super Mario and Transformers, among others, being offered with their Happy Meals, and kids certainly seem to be, well, happy with their Happy Meals, since almost 100 million of these sets are apparently sold in Japan each year.

This month, none other than Doraemon, the time-travelling blue cat robot, makes an appearance as six different Happy Meal toys, and they definitely look ready to delight children across Japan!

McDonald’s Japan to release “complaint app” to help restore faith in the company

Master Blaster
Mar 11, 2015

The once mighty fast food chain McDonald’s has fallen on hard times in Japan lately, suffering a heavy blow when it become entangled in an expired meat scandal about a year ago.

Although other establishments were also implicated in the problem, the public in Japan seems to be holding an especially big grudge against the golden arches. On 9 March, the company announced that Japanese sales were down 28.7 percent from the same month in the previous year.

In response, McDonald’s Japan is looking to improve its customer service and restore public faith in the company. How? By releasing a new app for smartphones that will allow customers to lodge complaints with more convenience and speed than ever before!

“Do they think we’re stupid?” McDonald’s Japan’s new, unappealing strawberry shortcake and donut

Scott Wilson
Feb 26, 2015

Much like the rest of the world, fast food in Japan is a war of franchises trying to one-up the other. When McDonald’s announced it was getting rid of large-sized fries, Lotteria announced they’d give customers “whatever size they wanted.” When McDonald’s was struggling with the morning crowd, Mos Burger seized the opportunity to strike by offering a traditional Japanese breakfast.

Now that Mister Donut has upped the ante by rolling out a strawberry-chocolate-marshmallow pizza, McDonald’s has answered back with its new strawberry whipped cream donut and shortcake. Who will emerge the victor? Well, so far, it’s looking pretty one-sided.

Hot and cold and sweet! McDonald’s Japan’s Pie a la Mode is back for the winter!

Kay
Dec 23, 2014

McDonald’s Japan may not be able to offer you medium or large-size fries right now, but if you’re into sweets, it may be some consolation that they’ll have some special desserts on the menu for a limited time early next year. Yes, back by popular demand, two flavors of Pie a la Mode will be offered by the hamburger chain, and we’re sure there are fans out there already feeling their mouths water at the thought of a hot apple pie mixed with sweet, cold ice cream!

Burger chain Lotteria trolls McDonald’s Japan’s potato shortage with pithy sign

Jessica
Dec 20, 2014

Earlier this week, we reported that McDonald’s Japan is in the middle of a potato shortage, causing them to halt sales of medium and large-size fries. Even the meal sets will come with a measly small fries, though thankfully at a discounted price.

Rival chain Lotteria is happily pouring salt in the wound by using McDonald’s hardships to market their own fried spuds. See if you can spot the recent addition to their menu after the jump.

A farewell to fries: Twitter users document their last meal of L-size Mcdonald’s potato snacks

Evie Nyan
Dec 18, 2014

As we recently reported, McDonald’s has made the crushing decision to end the sale of its medium and large size fries. The controversial decision was made due to fears of a potato shortage, meaning that the days of gleefully ordering obnoxiously large amounts of fries with reckless abandon are now well and truly over. The potato cull prompted several Twitter users to head to McDonald’s for one last order of M and L size greasy, salty fries, in order to document their “last meal” for posterity.

Sayonara, spuds! McDonald’s Japan halts sales of medium and large orders of French fries

Casey Baseel
Dec 16, 2014

I’m heading back to the U.S. for a couple of days at the end of the year, and as much as I love Japan, it’ll be nice to spend some time doing things I can’t here. Aside from seeing family and friends, I’m looking forward to watching a college bowl game or two, plus soaking up some warm January sunshine, which tends to be much more plentiful in California than Kanagawa Prefecture.

And as long as I’m making a list of things you can’t do in Japan, I should probably add getting a large batch of French fries at McDonald’s, since, for the time being, the chain will only be selling small sizes of spuds in Japan.

McDonald’s Japan may be winning back fans with Crab Croquette Burger

Master Blaster
Dec 7, 2014

2014 has not been a stellar year for McDonald’s Japan. The tainted chicken scandal of midyear rocked the fast-food chain so much that it’s core audience of netizens decried every offering since. It wasn’t for lack of trying as they hauled out some alternative tofu nuggets only to float back to chicken nuggets offered for free. The company then tried offering the sophisticated taste of mushroom risotto balls and a tonkatsu (fried pork cutlet) burger with sauce selected by a nationwide search.

However, all of these efforts fell on deaf ears and itchy typing fingers hammering out comments such as “Never again” and “It’s too easy to see they’re fine with using dodgy meat.” It had gotten to the point that you might think Japan had turned its collective back on McDonald’s forever, but as the New Year’s song goes: Should old acquaintance be forgot?

Maybe so as McDonald’s Japan’s latest offering has been getting a relatively warm response, and all it took was a little crabbiness.

McDonald’s Korea now serving up Hello Kitty in cute Sanrio costumes

Joan Coello
Dec 4, 2014

Hello Kitty has been quite the busy cat celebrating her 40th birthday. Earlier this year, she was making rounds at theatres in Japan dressed as characters from Rurouni Kenshin, and now she has crossed the ocean to make an appearance at McDonald’s in Korea. This time, she’s cosplaying as some of her fellow Sanrio mates. Check out the cute kitty after the jump!

In wake of meat scandal, McDonald’s Japan losing not only customers, but employees, too

Casey Baseel
Nov 11, 2014

It’s been a pretty rough year for McDonald’s in Japan, in the same way that getting hit by a bus on your way to work would make for a rough morning. Following a widely reported scandal in which the chain had been supplied with expired chicken by a meat processing facility in China, McDonald’s has been trying everything it can think of to lure diners back, such as giving away Chicken McNuggets for free, replacing the meat with tofu, and trying to take our mind off the incident entirely by pulling our attention towards pork cutlets instead.

After all, a restaurant chain can’t survive without customers, right? There’s one other thing you need to run a business though: employees, and these days McDonald’s is finding itself losing those, too.

Youkai Watch chosen for McDonald’s calendar, Pokémon fans sob into their fries

Evie Nyan
Nov 1, 2014

If you’ve been living under a rock for the past year or two, you might have missed a significant change taking place in Japanese popular culture. What are we talking about? Why, adorable collectible monster franchise Youkai Watch, of course! The Youkai Watch series, which comprises manga, anime and video games has been steadily and skilfully easing itself onto the comfy throne once monopolized by Pokémon. Kids are going crazy for it, adults are being driven crazy over it, and poor old Pikachu and pals are being seriously left in the dust. Now, Youkai Watch has pulled off another victory over Pokémon by stealing its role as McDonald’s go-to calendar star.

Tonkatsu McBurger gets an upgrade and joins the regular McDonald’s Japan menu, people still upset

Master Blaster
Oct 25, 2014

Back in May, McDonald’s Japan unleashed the Tonkatsu McBurger highlighting Japan’s ubiquitous piece of breaded meat, the tonkatsu (deep-fried pork cutlet). Although it didn’t entirely win us over against Mos Burger’s tonkatsu burger when it first came out, the masses were pleased and cleaned out the burger chain of supplies before the Tonkatsu McBurger was scheduled to finish.

Due to that success McDonald’s will bring back the Tonkatsu McBurger but planned an added feature for its inauguration into the regular menu across Japan – a truly special moment in any sandwich’s life. This addition is an elaborately created sauce promising to heighten its flavor to a whole new level. But is it enough to win back customers lost after this summer’s chicken scandal?

Cautious consumers wary of McDonald’s free McNuggets, fear of tainted chicken lingers

Evie Nyan
Oct 24, 2014

Recently, we brought you the news that McDonald’s Japan is offering free chicken nuggets in a bid to restore consumer good will in the wake of the “Chickengate” scandal. As reported, expired Chinese chicken found its way into a range of fast food eateries’ products, sparking public fears of food poisoning. We’ve been curious as to how many people jumped at the chance for free but potentially tainted nuggets, (although McDonald’s Japan has now switched their chicken supplier from China to Thailand) and how many decided to steer clear. Luckily for us, Livedoor has conducted a survey of 1,000 participants to see how many would be willing to cash in a free chicken coupon. The results are… kind of a mix.