So, usually when it comes to burgers in Japan, we prefer to let the talented burger artists at famous fast food restaurants such as McDonald’s, Burger King and especially Lotteria do their thing – because it usually results in crazy squid ink burgers, nine-patty monstrosities, and other 6th grade science experiment-esque monstrosities.
But McDonald’s has slowly been unveiling a tech- and customer-savvy new way of dealing burgers with its limited run of “Create a Burger” options at select stores.