Bringing you yesterday's news from Japan and Asia, today.
McDonald’s (Page 24)
McDonald’s Japan’s Texas burger is back, but it won’t be around for long! Having missed out on the chunky beef sandwich the last time they invaded the country, our man Kuzo headed down to his nearest restaurant and grabbed a couple to poke, prod and shove down his gullet. The experience left him confused: there’s plenty here to delight burger fans, that’s for sure, but not everything about this little slice of Texas is worth writing home out. Kuzo’s full impressions after the break.
The January long promotional even Enjoy! 60 Second Service at Japanese McDonald’s franchises has been making waves all over the nation’s fast food consciousness. Although a lot of negative stories have emerged over possibly being too fast or pushing the workers too much, it’s still tempting to get into the idea of ultra-fast food.
Rival Japanese burger chain Mos Burger might be feeling the heat this month as well. One outlet in particular released a statement written on a chalkboard in front of their store explaining the virtues their considerably slower service.
A few days before, the news broke regarding McDonald’s Japan releasing a memo which outlined new speech restrictions for their employees on social media. Many believe these new rules are an effort to stem worker’s complaints over the new “Enjoy! 60 Second Service” promotion.
After the memo was released, McDonald’s crew members and Japanese netizens took to Twitter and 2channel to voice their opinion about the controversial new restrictions, and everyone’s unanimous opinion was this:
“The Chicken Tatsuta is delicious! It’s my favorite burger!”
McDonald’s has allegedly sent out a nationwide memo to all franchises regarding its employees’ use of social networks. The memo is highly detailed regarding what types of online speech is permitted from staff.
Regulations include the prohibition of “McDonald’s bashing” on Twitter or popular internet message board 2channel (2ch), as well as other unethical (by McStandards) postings.
The following is a translation of the leaked rules. Pay special attention to numbers 4 and 5.
From January 4 to January 31, McDonald’s Japan will run a marketing campaign they’re calling “Enjoy! 60 Second Service”, where customers who are made to wait any more than a minute for their order during the hours of 11:00 AM to 2:00 PM will receive a coupon for a free McDonald’s burger of their choice.
Even if staff are able to prepare the order within a minute, all customers who visit during the 4-hour time frame will receive a coupon for a free small-size ‘Premium Roast Coffee’.
To prove that the campaign isn’t all talk and no substance, staff at each of the 3,300 participating McDonald’s restaurants will be required to flip over an hourglass measuring one minute each time an order is placed.
Is there no end to the Golden Arches’ generosity?
Just as the restaurant’s french fry offer comes to an end– but not before some teenagers took full advantage– McDonald’s Japan has announced that it’s about to give away free hamburgers.
That’s right- even to degenerates like you and me!
Full details after the jump>>>
Aside from their yearly Big America burgers, McDonald’s Japan is usually mild-mannered when it comes to gimmicky burgers. Burger King Japan, however, is the flashy, too-much-making-wearing stepsister of the far more popular McDonald’s. From the Pumpkin Bomb Burger, filled with deep-fried pieces of kabocha to the BK RiNGO Burger filled with grilled slices of apples and cinnamon, BK Japan has produced their fair share of shocking burgers.
Arguably the most shocking burger to grace the “BK Lounge” was the completely black Kuro Burger, released in September.
Since McDonald’s doesn’t have a black version of their signature sandwich, our resident foodie, Kuzo, decided to make his own Black BigMac…a BigBlack if you will.
Read More
Regular visitors to RocketNews24 will no doubt be aware that McDonald’s Japan has been making the headlines a lot since the beginning of the month. The removal of menus from its counters, worried rumours of the restaurant putting a stop to free cups of water; the fast food chain has received a lot of negative attention.
After tweets on the theme of “McDonald’s next bizarre business move” hit the thousands, tweet-gathering mega blog Togetter has put up a collection of some of the best thoughts and creative ideas from Japan’s internet users, with some little short of laugh-out-loud funny.
So, what do the people of Japan predict for Ronald and pals’ near future? Let’s find out!
Just over a week ago, McDonald’s Japan took the sudden and seemingly unnecessary step of removing menus from its counters, instead asking customers to make their selection before stepping up to order.
As reported here on RocketNews24, this very minor change had a strangely jarring effect on us when we visited the restaurant, perhaps conditioned by years of frequenting fast food joints and coffee outlets where the menu is, usually, right next to the cash register to at least glance at.
According to recent reports, that feeling of confusion is not limited to this us alone… Read More
The fast food experience in Japan is much different that it is in America.
In Japan, step into any fast food restaurant and you are treated with the kind of service you see in commercials. Polite and attentive staff work in seemingly perfect unison to get customers their meal as quickly as possible, all while maintaining a smile on their face.
In America, the reality isn’t so golden. Fast food staff are often uninspired and lack enthusiasm and, perhaps as one reason for that, the customers can be loud, obtrusive and sometimes even violent.
At least, this is the image people are getting from two YouTube videos that have been making the rounds in the Japanese net since this weekend.
French fries, or “furaido potato”, as they are called here in Japan, are the standard side order to all kinds of fast food. Which fast food shop has the best tasting fries in Japan? My Navi News decided to find out by canvassing 1000 working men and women from the ages of 22 to 32 on Japanese social networking service Mixi.
The results show the top fast food shops ranked by their french fries along with a few select comments from those polled. Their occupations and genders are also shown and although there may not be any direct correlation in occupation to french fry tastes, their education does suggest a discerning taste in french fry eating. The gender of the people taking the survey appears to have absolutely no significance except that ‘gender role-happy’ Japan cares about such information.
The survey was conducted by simply asking, “Which fast food restaurant makes the best french fries?”
And the winners are… Read More
Fresh off the most recent stint of Big America burgers released in McDonald’s restaurants across Japan like the Texas Burger, Idaho Burger, and Broadway Burger, the taste of the month now has turned its eye toward France.
This time though McDonald’s Japan has completely copied one of French McDonald’s sandwiches, the Le Grand. To see if it lives up to the original I tried one in France and Japan for a tête-à-tête taste test.
They don’t mess around in Italy. Next to the regular french fries on the McDonald’s menu, you’ll find Miami Fries. Customers regularly substitute these fries with the combo sets. Read More
[youtube https://www.youtube.com/watch?v=odJllR6p1Bo?feature=oembed&w=640&h=360%5D
You know that we at RocketNews24 love to do crazy things with McDonald’s foods, like cooking a Big Mac Value Meal in a rice cooker or ordering different burgers without the buns.This time, we did a little experimenting with 10 McDonalds hamburgers and a unique cooking product that we’ve been fascinated with, called “Matomeruko Easy” (which would roughly translate to “Easy Mix-N-Solidify Powder” in English). Read More
Having recently opened a location in the ultra-trendy Harajuku-Omotesando shopping area of Tokyo, McDonald’s Japan is brewing a new strategy with an extra shot of sophistication.
Don’t worry; it’s not the rebirth of that lame Mac Tonight moon man who played cheesy lounge music on the piano in the 80’s. This time McDonald’s will be serving up freshly made custom cups of coffee by real baristas.
You will stop thinking in minutes and hours, and start seeing time in terms of cheeseburgers and milkshakes, if the McDonald’s new ad campaign’s persuasive power works its charms.
Good news for anyone who’s out of money and food! From now until May 13th anyone in Japan who applies for a job and gets an interview at McDonalds will receive a complimentary small order of fries…
Okay, by now you’ve probably recovered from the shock of this amazing news. According to their recent banner ad which reads “Let’s get started. McCrew: Until 5/13 all interviewees will receive a present of a free small fries.” this is no joke.
You may have heard various stories about special food items at McDonald’s eaten by the staff and not on the regular menu. One such item that is rumored to be a staple among McDonald’s staff in Japan is shio-burger, or plain salt-flavored hamburger. Apparently, this item is quite well-known among McDonald’s fans, so we decided to get to the bottom of what this mysterious hamburger is like. Read More
All of you cat-lovers out there, this is something you won’t want to miss! We’ve found a darned cute YouTube video that has captured the hearts of countless cat-loving internet viewers. The video shows a cat making a toy out of an unexpected object – a Mcdonald’s paper bag! Read More
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[Deleted] Article written for April Fool’s Day 2018
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