Kitty-chans representing the Showa, Heisei, and Reiwa eras are waiting inside these sweet treats.
Heisei
Two beloved flavors from the Showa and Heisei periods make their triumphant return to the shelves!
Hyper-energetic superfan leaps into dance troupe’s recreation of one of anime’s most popular opening themes.
With the imperial Heisei era over and the Reiwa period just beginning, this is the phrase to use.
From jumping off bridges to waiting in ten-hour long queues, there are plenty of ways to welcome in a new era.
Emperor Naruhito looks back on emperors of the past before turning his eyes to the nation’s future.
As Japan says goodbye to the Heisei era, Shiseido looks back on the last three decades, from the bubble economy to yuru fuwa iyashi otono kawaii joshi.
The one-night special will be screened on Japanese television tonight, on the last day of the Heisei period.
There’s a new way to show your appreciation to the Heisei period…by getting your hands on a can of air!
Prime Minister explains rationale behind decision and compares people of Japan to flowers, but not cherry blossoms.
Nightclub dancers, the Japan women’s national football team, and a famous Tokyo landmark are all hidden inside the design.
Meanings show hope for bold boys, beautiful girls in list of the most popular names of the Heisei era.

















Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Studio Ghibli releases new anime keychains that are like miniature figurines
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
War in Iran threatening Japan’s pudding production
Police in Japan summoned to deal with bank intruder…who is also a deer[Video]
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Tokyo store makes you to pass a quiz in order to buy Pokémon cards as part of anti-scalper policy
Japan’s Mister Donut Japan tries its hand at Taiwanese-style street food donuts
Live-action Ghibli Princess Mononoke stage play tickets are now on sale
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
Hello Kitty is now a transforming truck robot[Photos]
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Police in Japan summoned to deal with bank intruder…who is also a deer[Video]
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Tokyo store makes you to pass a quiz in order to buy Pokémon cards as part of anti-scalper policy
Japan’s Mister Donut Japan tries its hand at Taiwanese-style street food donuts
Live-action Ghibli Princess Mononoke stage play tickets are now on sale
Japanese people share 11 amusing tales relating to pregnancy and childbirth
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Second-generation sumo burger coming to Burger King Japan with return of Baby Body Burger
New Legend of Zelda Boss is a canned coffee, gives you a chance at awesome jacket loot【Pics】
What are the worst things about living in the Japanese countryside?[Survey]
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
McDonald’s and Gundam team up for customized anime mecha and fried chicken sandwiches[Video]
Only five branches of Japan’s beef bowl giant Matsuya serve milk shakes, but how do they taste?
Japanese sweets souvenirs don’t get more beautiful than this