Kitty-chans representing the Showa, Heisei, and Reiwa eras are waiting inside these sweet treats.
Heisei
Two beloved flavors from the Showa and Heisei periods make their triumphant return to the shelves!
Hyper-energetic superfan leaps into dance troupe’s recreation of one of anime’s most popular opening themes.
With the imperial Heisei era over and the Reiwa period just beginning, this is the phrase to use.
From jumping off bridges to waiting in ten-hour long queues, there are plenty of ways to welcome in a new era.
Emperor Naruhito looks back on emperors of the past before turning his eyes to the nation’s future.
As Japan says goodbye to the Heisei era, Shiseido looks back on the last three decades, from the bubble economy to yuru fuwa iyashi otono kawaii joshi.
The one-night special will be screened on Japanese television tonight, on the last day of the Heisei period.
There’s a new way to show your appreciation to the Heisei period…by getting your hands on a can of air!
Prime Minister explains rationale behind decision and compares people of Japan to flowers, but not cherry blossoms.
Nightclub dancers, the Japan women’s national football team, and a famous Tokyo landmark are all hidden inside the design.
Meanings show hope for bold boys, beautiful girls in list of the most popular names of the Heisei era.

















Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
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Room 404: What happened when we stayed in an unlucky hotel room in Japan
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
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New Family Mart cinema opens inside Japanese airport
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Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
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We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
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No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
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Room 404: What happened when we stayed in an unlucky hotel room in Japan
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Japan has omurice chocolate, and the weirdest thing isn’t how it tastes
Eating “adults-only” potato chips sends over a dozen Tokyo high schoolers to the hospital
A look back on 40 years of Japanese schools banning stuff
Nagoya-based Japanese-sweets maker wows the Internet and customers with cute animal-themed manju
Man in Japan takes four parakeets hostage in attempt to force woman to meet with him
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Testing Japan’s fluffy mayonnaise pancake cooking hack【SoraKitchen】
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