red bean
Zeitaku is one of those lovely Japanese words that sounds as elegant as its meaning. As the word for luxury, it conjures up images of high-class ryokan accommodations with private outdoor rotenburo baths, multi-course kaiseki meals served by elegant ladies dressed in kimonos and extravagant purchases at department stores on the Ginza shopping strip.
While most of those luxuries are, sadly, out of reach for many of us, there’s one affordable item that comes to mind when Japanese people are looking for a bit of zeitaku when a friend decides to visit or as a treat after a long day. That small symbol of luxury is the rich, creamy ice cream of Häagen-Dazs, and now they’re releasing an amazing new chestnut and azuki red bean Japonais flavour to add a bit of class to the upcoming fall season.
Yes, we love our Häagen-Dazs here at RocketNews24, but you really can’t blame us when they keep throwing creative and tantalizing flavors at us, can you? Like this newest installation in their Japonais line of cup ice cream — in a strawberry and azuki (red bean) flavor!
That’s right, another delightful frozen creation with a Japanese twist is coming out from the masters of ice cream. And we really can’t see any reason why we wouldn’t find the new flavor thoroughly delightful!
This week in Japan, people around the country are celebrating a special event known as tsukimi, literally “moon-viewing”. Celebrated on the 15th day of the lunar calendar (which lands sometime between September and October) it is the best time to look at the moon because the position of the earth, sun and moon make it appear especially big and bright. Just as with cherry blossom viewing, it’s a time to honor the beauty of nature with food, drink and friends.
One of the most traditional foods to celebrate with is called tsukimi dango which are sweets made of mochi (Japanese rice cake). But just as the Japanese dialect isn’t the same from Hokkaido to Okinawa, the look and taste of tsukimi dango vary from region to region. Here are three of the most interesting versions from across Japan!







Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Tokyo Skytree turns pink for the cherry blossom season
Starbucks Japan complexly raises prices, will now charge for takeout bags
What happens when you use a facial massage roller for two weeks straight?
Here are the top ten foodie factory tours for the fall throughout Japan
Miss World Japan: The great-times-20-granddaughter of samurai lord One-Eyed Dragon
The 10 best day trips from downtown Tokyo【Survey】
A look back on 40 years of Japanese schools banning stuff
Japan’s 10 best Ferris wheels for beautiful views, as chosen by travelers【Survey】
Osaka establishes first designated smoking area in Dotonbori canal district to fight “overtourism”
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Sakura Totoro is here to get spring started early with adorable pouches and plushies
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Poop is in full bloom at the Unko Museums for cherry blossom season
Now is the time to visit one of Tokyo’s best off-the-beaten-path plum blossom gardens
Playing Switch 2 games with just one hand is possible thanks to Japanese peripheral maker
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Miss World Japan: The great-times-20-granddaughter of samurai lord One-Eyed Dragon
The 10 best day trips from downtown Tokyo【Survey】
A look back on 40 years of Japanese schools banning stuff
Japan’s 10 best Ferris wheels for beautiful views, as chosen by travelers【Survey】
Osaka establishes first designated smoking area in Dotonbori canal district to fight “overtourism”
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
New zombie ship sets sail in Japan, includes Shinkansen tickets and all-you-can-eat sushi
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
New Family Mart cinema opens inside Japanese airport
Check out these awesome AI-generated Pokémon characters that could be the future of Pokémon
7-Eleven Japan sells freshly baked pizzas…but are they any good?
Japan has abolished advance deportation notifications to foreigners’ lawyers