red bean
Zeitaku is one of those lovely Japanese words that sounds as elegant as its meaning. As the word for luxury, it conjures up images of high-class ryokan accommodations with private outdoor rotenburo baths, multi-course kaiseki meals served by elegant ladies dressed in kimonos and extravagant purchases at department stores on the Ginza shopping strip.
While most of those luxuries are, sadly, out of reach for many of us, there’s one affordable item that comes to mind when Japanese people are looking for a bit of zeitaku when a friend decides to visit or as a treat after a long day. That small symbol of luxury is the rich, creamy ice cream of Häagen-Dazs, and now they’re releasing an amazing new chestnut and azuki red bean Japonais flavour to add a bit of class to the upcoming fall season.
Yes, we love our Häagen-Dazs here at RocketNews24, but you really can’t blame us when they keep throwing creative and tantalizing flavors at us, can you? Like this newest installation in their Japonais line of cup ice cream — in a strawberry and azuki (red bean) flavor!
That’s right, another delightful frozen creation with a Japanese twist is coming out from the masters of ice cream. And we really can’t see any reason why we wouldn’t find the new flavor thoroughly delightful!
This week in Japan, people around the country are celebrating a special event known as tsukimi, literally “moon-viewing”. Celebrated on the 15th day of the lunar calendar (which lands sometime between September and October) it is the best time to look at the moon because the position of the earth, sun and moon make it appear especially big and bright. Just as with cherry blossom viewing, it’s a time to honor the beauty of nature with food, drink and friends.
One of the most traditional foods to celebrate with is called tsukimi dango which are sweets made of mochi (Japanese rice cake). But just as the Japanese dialect isn’t the same from Hokkaido to Okinawa, the look and taste of tsukimi dango vary from region to region. Here are three of the most interesting versions from across Japan!







Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
A Kyoto factory vending machine sells gourmet mystery meals at bargain prices
Japan’s prime minister exchanges Dragon Ball kamehamehas with president of France[Video]
Licca-chan dolls released in North America for first time in nearly 60 years
Can a downtown Tokyo super sento bathhouse beat a hotel for a one-night stay?
Is Mario’s Birdo a boy or a girl? Years after her first appearance, the debate rages on
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Sleep like a Pokémon with awesomely adorable new Pokémon Sleep pajama sets from Japan【Photos】
Bones of mythical Japanese water demon to go on public display
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Tokyo’s best museum for foreign travelers finally reopens after being closed for four years
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Japan now has a special desk for people who work at home with a pet cat[Photos]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Picturesque Tokyo park plays host to millions of flowers and soap bubbles this spring
Tokyo subway and almost all Tokyo train lines now accepting credit card tap payments
Totoro and Calcifer become little light-up lanterns for Ghibli-style excursions or at-home decor
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Can a downtown Tokyo super sento bathhouse beat a hotel for a one-night stay?
Is Mario’s Birdo a boy or a girl? Years after her first appearance, the debate rages on
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Sleep like a Pokémon with awesomely adorable new Pokémon Sleep pajama sets from Japan【Photos】
Bones of mythical Japanese water demon to go on public display
Big, drunk and furry—Everything you need to know about tanuki (plus a song about their balls!)
Mom of Japanese gamer son has sniper-precise criticism of his Apex Legends habit
Oshi stick for taking photos of photos of your favorite celebs and characters, selling at Daiso
What’s for dinner? A US$113/3.3-pound sushi bowl from one of Japan’s favorite cheap restaurants
Japanese Internet confused and intrigued by sudden influx of “choking Sasuke memes”
More tip jars appear at Japanese restaurants, but there are important reasons why you shouldn’t tip
See America through the eyes of Chiura Obata, a Japanese artist from the early 1900s
Why don’t hosts in Kabukicho approach our female reporter any more?