Google is reportedly in talks to buy Twitch.tv, the live video-game streaming site that has exploded in popularity over the last year, currently ranking fourth in U.S. Internet traffic, behind only Netflix, Google, and Apple.
Twitch is a site where users can view other users playing popular video games. The site is also the host of Intel’s Extreme Masters World Finals, the “Champions League” of e-sports (organized video-game competitions). More than 23 million people tuned in this year to see the world’s best players square off in Counter-Strike, StarCraft II, and League of Legends.
The Twitch phenomenon was punctuated in March by one of the weirdest online experiments in recent memory. For over three weeks, nearly 1.1 million video game players collectively beat Pokemon Red on Twitch after 390 hours of game-time.