For the most part, guys hitting on girls isn’t really a part of Japanese culture. Thankfully, there are a number of social institutions that take its place, such as frequent student mixers, company drinking parties, and singles’ dinners organized by groups of friends with an exactly equal number of unattached men and women present.
All of this largely circumvents the need for a guy to go up to a girl that catches his eye in a book store or coffee shop with nothing more than a smile and a hello. It also means that if a man is out and about and spots an attractive woman, if there’s no one to give him a formal introduction, a glance at her pretty face, and maybe a moment where her eyes meet his, is about all that he can ever hope to take away from the encounter.
For some guys, though, that’s enough, and for them, there’s a new website featuring nothing but short videos of cute girls walking past you.



















Japan releases first official sakura cherry blossom forecast for 2026
Japanese city to deploy anti-bear drones against ursine adversaries, stages adorable demo【Vid】
Racing into our stomachs this winter are motorcycle fuel tank-shaped bento
Sanrio’s Little Twin Stars shine brightly in new themed rooms at the Keio Plaza Hotel Hachioji
Japanese vending machine serves up unique drinks at four Tokyo train stations
Japanese dating site’s picture of ideally attractive woman: young, no sleeves, college education
Is 150,000 yen (US$1,389) a month enough to live on in Tokyo? Depends what kind of life you want
Mister Donut and Godiva continue their sweet sweets relationship with new treats on sale now in Japan
Japan’s Self-Defense Forces take “radio calisthenics” to an interesting new level
The Yellow Lucky Bag from Village Vanguard is so bad it may damage Japan-US relations
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Visiting Japan’s Gyarados Pokémon park in the city with a special connection to Magikarp【Photos】
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
McDonald’s Japan releases a Mushroom Mountain and Bamboo Shoot Village McFlurry
10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Japanese dating site’s picture of ideally attractive woman: young, no sleeves, college education
Is 150,000 yen (US$1,389) a month enough to live on in Tokyo? Depends what kind of life you want
Mister Donut and Godiva continue their sweet sweets relationship with new treats on sale now in Japan
Japan’s Self-Defense Forces take “radio calisthenics” to an interesting new level
The Yellow Lucky Bag from Village Vanguard is so bad it may damage Japan-US relations
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Nonsensical conbini crime: Incapable clerk vs. drunk guy’s money
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Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
Family Mart releases a fukubukuro lucky bag packed with cool Convenience Wear
What’s the minimum amount of money Japanese women want their husbands to earn? Survey investigates
We visit Oshima, an island in Japan where walking counterclockwise means death【Haunted Japan】