In its never-ending quest for new, cute things, Japan sometimes latches onto things that the rest of the world might not apply the adjective to. It’s understandable when someone sees Hello Kitty or Totoro and squeals “Kawaii!, but by some twisted criteria, The Nightmare Before Christmas’ Jack Skellington and the rabbit Usavich, with his creepy drugged-looking eyes, are als considered “cute”.
So perhaps it’s not too surprising that you can now get a costume that turns you into the latest character from adorable mascot king Sanrio, despite that character being a filet of salmon.
Dove’s “Real Beauty” commercial a big hit in Japan
Mar 6, 2014
Sex, as the saying goes, sells. What exactly that means seems to be somewhat up to interpretation–we don’t think you’d want to buy a couch after watching a couple…um…”frolicking” on it–but it’s hard to deny that a bit of sexiness goes a long way in boosting sales. Even something as boring as shampoo can seem exciting when you film a young, perky model showering.
Of course, not everyone thinks that this is the best way to hock merchandise. Last year Dove earned a bit of respect from consumers with their “Real Beauty” campaign aimed at bolstering women’s self-images and emphasizing seeing the natural beauty we all have. Though the main commercial hit the shores of Japan last spring, it seems that it’s recently gotten a lot of attention over here. Click below to see what Japanese commenters are saying about the video!
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