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Can Mr. Big’s greatest hits get you a discount at Burger King? We investigate

Master Blaster
Nov 9, 2015
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Some of you may remember us reporting on a new promotional campaign by Burger King for their new Big King 4.0 burger. Called the Big ( ) Discount it is assumed that bringing in a Big Mac or receipt from a Big Mac will knock 120 yen (US$1) off the price of a Big King.

However, aside from pictorial allusions nowhere do they explicitly state that it has to be a Big Mac. They simply offer a discount for a “big something-something,” so our reporter Seiji Nakazawa went to his local Burger King with a bag full of “big” stuff such as candy and Mr. Big albums in the hopes of big savings. You’ll be surprised how for it got him.

Burger King Japan giving discounts if you bring a McDonald’s Big Mac into one of its restaurants

Casey Baseel
Nov 6, 2015

For companies in the fast food hamburger business, there’s no way of getting around the fact that they’re in competition with McDonald’s. So instead of trying to tiptoe around the situation, Burger King Japan has decided to try to tackle its rival head-on with the new Big King 4.0 sandwich, which Burger King has just introduced to the Japanese market.

If you’ve got burgers on the brain, the name Big King no doubt reminds you of McDonald’s Big Mac, and that’s fine with Burger King. As a matter of fact, thanks to an unusual promotion going on right now, Burger King will give you a discount on a Big King if you bring in a receipt showing you recently bought a Big Mac, or, even stranger, if you bring in the actual McDonald’s hamburger itself.

Why does Burger King’s black burger turn poo green in the U.S. and the U.K., but not Japan?

Casey Baseel
Oct 10, 2015

If you’ve gone on a few overseas trips, you may be familiar with the phenomenon of travel poo, wherein your stool takes on a different hue for a few days as you adjust to local ingredients. It’s far less common for the opposite to occur, but that’s what seems to be happening with Burger King’s black burgers, which have become a repeating success story in Japan.

Burger King is currently offering its darkly colored sandwich in the U.S. and the U.K., but many are reporting that while the company turned the burger’s bun black, the burger is turning their poo green. But what’s behind this transformation, and why didn’t it happen in Japan?

Burger King Japan unleashes red burgers and Angry Sauce on my stomach 【Taste test】

Casey Baseel
Jul 6, 2015

When Burger King Japan first brought out its black burgers, more than a few people were shocked, and even a little intimidated, by their sinister appearance. After diners got over their fear and tried them, though, they discovered they were pretty tasty, and they’ve now become a welcomed, sporadically appearing item on the chain’s menu.

Seeing how well that gamble played out, Burger King has decided to spin the roulette wheel once again, but this time they’re betting on red with two new sandwiches with crimson buns and cheese. So how do they taste? We decided to grab the pair and try them for ourselves.

Red is the new black (burger) as Burger King rolls out sandwiches with crimson buns and cheese

Casey Baseel
Jun 18, 2015

When Burger King first rolled out its black hamburgers in Japan in 2012, we thought the company had gone insane. It turns out Burger King really is crazy…crazy like a fox. And not just any fox, but some sort of super-intelligent fox with an advanced degree in marketing, since the black burgers caught the attention of media outlets around the world and were such a hit that they’ve been brought back in multiple updated forms.

The black burgers will once again be returning to Japanese Burger King locations in 2015, but before they do, this summer the chain is debuting a line of bright red burgers with crimson cheese and something called “Angry Sauce.”

Culturally confusing Vietnamese Burger King found selling Japanese food

Master Blaster
Jun 16, 2015

Recently our Southeast Asia correspondent Kowloon Kurosawa took a trip from his current residence in Cambodia to the neighboring country of Vietnam. Following standard RocketNews24 foreign travel protocol he soon made his way to a Burger King in Ho Chi Minh City.

However, what he found surprised even our cholestorol-hardened reporter. This Burger King has a special combo menu called Rice King. Not only that but it contained a teriyaki tonkatsu combo!

Craving cheese? Try Burger King Japan’s hamburger cheese fondue!

Kay
Dec 6, 2014

In Japan, the New Years is traditionally a time for eating osechi cuisine, and while tastes and lifestyles may be changing, come New Years Day, many people will be eating at least some of these special new year foods. And once all the new years festivities have passed, it’s quite understandable if some of the Japanese public ends up yearning for something a bit more oily and rich. Well, Burger King Japan has just announced a new series of menus that just may fit the bill in such a situation. It’s Burger King Japan’s new “cheese fondue” menu, featuring items that allow you to create fondues out of … you guessed it, hamburgers!

Burger King Japan’s new Premium Berry burger may sound awful, but it tastes fantastic

Philip Kendall
Nov 18, 2014

The moment it was unveiled earlier this week, dozens of English-language blogs and news sites slammed Burger King Japan’s new seasonal offering, suggesting that the very notion of a hamburger topped with berries and slathered with a sweet pink sauce sounded about as appetising as a sweetfish hotdog served with a side of sick.

Aside from the occasional slice of pineapple, it is indeed rare to find fruit slipped between a hamburger’s buns, but knowing how well meats like turkey and pork go with sweet and sticky glazes and sauces, we at RocketNews24 remained optimistic that Burger King was not in fact trying to kill us with its latest creation, and headed down to try it for ourselves.

And as it turns out, the Premium Berry burger is actually kind of awesome.

Attention serious meat lovers: The all-you-can-eat Whoppers from Burger King is back!!

Kay
Oct 31, 2014

For a country known for its restaurants serving relatively small portions of foods, Japan sure seems to love all-you-can-eat campaigns (although occasionally, things don’t go quite as planned at these events). Well, if you love meat and lots of it, we have good news for you. Burger King Japan’s popular all-you-can eat Whooper campaign is coming back again this year, so get ready to have your fill of big, juicy hamburgers!!

Burger King Japan’s black burgers look unbelievably gross in real life

BUSINESS INSIDER
Sep 23, 2014

Burger King recently launched two new hamburgers in Japan that feature black buns and cheese with matching squid ink black sauce. Ads, like the one above, made the burgers look pretty unappetizing. But the burgers, known as the Kuro Diamond and Kuro Pearl, look even worse in reality.

Here are some examples:

Burger King Japan has two new burgers with jet-black buns…oh, and BLACK CHEESE!

Philip Kendall
Sep 11, 2014

Regular RocketNews24 readers will no doubt already be aware that fast food chains in Japan like to mix things up every so often by giving their buns a splash of colour. In the past 12 months alone, we’ve seen McDonald’s present a Sakura Pink teriyaki egg burger in time for the cherry blossom, and last October Burger King rocked a Black Ninja Burger which sported charcoal-black buns and a huge tongue-like slab of bacon.

This week, Burger King has taken its worship of the darkness a step further with two more jet-black offerings: the Kuro Diamond and Kuro Pearl, which feature not just black buns, but slices of cheese and a tangy sauce that look dark enough to swallow any would-be diners whole.

Are you an avocaddict? Burger King Japan can help you get your fix with new avocado burgers

Casey Baseel
Aug 13, 2014

Every now and again, the Japanese branches of McDonald’s roll out what they call the Big America burgers. Each one is named after a place in the US and has a subtle nod to the region through its ingredients, such as the chili-soaked Texas burger.

The thing is, in the U.S. we don’t call that a Texas burger, we call it a chili burger. Likewise, going into anywhere other than a Japanese McDonald’s and asking for a Broadway or Idaho burger is going to leave the staff confused and you hungry.

It’s always seemed a little strange that there’s no California burger, since that’s an established dish with a standard recipe, being avocado slices on a burger. Well, if McDonald’s won’t do it, Burger King Japan will, and even without a tip of the hat to the Golden State, their new lineup of burgers is packed with avocado.

Think you can finish seven Whoppers in 30 minutes? Burger King Japan wants you!

Michelle Lynn Dinh
Jun 7, 2014

Burger King Japan has just announced the “60th Anniversary ‘B’iKing Battle,” inviting anyone with the stomach and speed for eating seven Whoppers in half an hour to apply. Sounds pretty sweet, right? Maybe…we have a feeling the grand prize is the last thing participants will want to receive after polishing off two-days’ worth of calories.

Burger King launches perplexing ‘PooPoo Smoothie’ in China

BUSINESS INSIDER
May 3, 2014

Burger King has raised some eyebrows with its latest menu addition in China, called the “PooPoo Smoothie.”

The drink as similar to a Taiwanese boba tea, or bubble tea, and has pulp-like “pearls” inside that are supposed to “explode in your mouth upon consumption,” according to the Daily Meal.

What’s for breakfast at Burger King Japan? Spamburgers!

Master Blaster
Apr 25, 2014

It’s no surprise that the fast food market is a competitive one, particularly in Japan where restaurants go to great lengths to create the most unique items to bring in the customers.

This time, Burger King Japan has announced a new breakfast line-up of unique items not often found in fast food joints. At the head of this new seven-item menu is the wonderful Spam & Cheese for 260 yen (US$2.54).

We test the taste of the King’s Dog from Burger King

Oona McGee
Mar 16, 2014

And now, due to popular demand, we have the taste test you’ve all been waiting for: the King’s Dog from Burger King. Ever since news of the hot dog offering from the fast food burger chain was released, we’d been anticipating its arrival. Boasting an extra-large sausage 2.5 times the thickness of a regular Burger King hot dog, we bought one of each to really see how the King’s Dog weighs up.

Burger King Japan hits back at the competition with enormous sausage

Philip Kendall
Mar 13, 2014

Hot on the heels of McDonald’s Japan’s announcement of its spring-themed Sakura Teriyaki Burger, Burger King Japan has just revealed a new product of its own, and it looks to be quite the mouthful. This, ladies and gentlemen of the cholesterol-loving world, is the King’s Dog (and yes, that’s “dog” without an “n”, boys at the back), which packs in roughly five times the meaty goodness of a regular Burger King hot dog.

Burger King has apple burgers (and cocktails) in Japan, and we’ve got them in our bellies

Casey Baseel
Jan 29, 2014

Even as someone who can always appreciate a tasty hamburger, there’s a quandary I face whenever I go out to satisfy my beef-based sandwich needs. Your standard burger gives you plenty of protein from the meat, some nice carbs from the bread, and even a scattering of veggies between the buns, but it’s hard to get your fruit fix at a burger emporium.

Or, more accurately, it was, until Burger King Japan started offering two hamburgers with slices of grilled apple. We traveled to one of Burger King’s branches in Yokohama to try both on the day of their release, but they weren’t the only discoveries waiting for us. So come along with us as we present the ABCs (apples, booze, and couches) that make Burger King different in Japan.

【Thursday Throwback】We order a Whopper with 1,050 bacon strips, Struggle to level comically huge burger

Michelle Lynn Dinh
Nov 22, 2013

Thursday Throwback is your peek into the archives of RocketNews24. We’d hate for you to miss any of the quality quirky news from Asia and Japan just because you recently stumbled on our site. And if you’re a devout RN24 reader, thank you for your continued readership! Enjoy this blast from the past!

(Originally posted on April 19, 2012 by Steven)

Well that didn’t take long. Just yesterday we shared the story of how our own Mr. Sato capitalized on Burger King Japan’s current 15 bacon strips for 100 yen (US $1.20) promotion by ordering a Whopper with 105 bacon strips. While Mr. Sato managed to finish the burger, he didn’t seem to be in the best shape afterwards, falling into a meat-induced coma and then suddenly breaking out of it only to run out of the room with his hand covering his mouth.

Surely we thought Mr. Sato had finally learned his lesson that consuming stacks of bacon is a task better left to professionals. So imagine our surprise when he came in the office holding a plastic bag sagging under the weight of a 1,050 bacon strip Whopper.

Burger King Japan unveils a black ninja burger that licks you back

Michelle Lynn Dinh
Oct 11, 2013

Burger King is bringing on the bizarre burgers once again with their new “Kuro Ninja,” a burger with a black bun and long, thick strip of bacon protruding out of one side. We’re not sure if ninjas ever stuck their tongues out at their enemies, but if they did and they were somehow magically transformed into a burger, this is what they’d look like.