Meiji unveils its newest crowdsourced flavor inspired by a delicacy of northeastern Japan.
edamame
This year, the preliminaries are part of a larger edamame festival showcasing a popular style of serving soybeans from Niigata Prefecture.
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Who doesn’t love beer and edamame? But you can’t eat or drink these … because they’re candles!
Edamame – young, green soybeans and (in this writer’s opinion anyway) the food of the gods – are usually prepared by boiling the beans in the pods, before draining and sprinkling with salt. While some people might think of edamame as an appetiser, or a side dish to sushi, in Japan the mighty green soybean has a special purpose – edamame’s best friend and soulmate is a cold beer.
And the writing team over at our Japanese sister site Pouch have their own special method of cooking edamame that they swear is doubly delicious. All you need is edamame, salt, and a lot less water than you might think.
Last December, while conducting a study on the number of characters input into Google’s search engine, the company compiled various statistics on people’s search habits between January and November, 2013. Among them were the most-searched Japanese foods outside of Japan.
We’ll get number one right out of the way because it’s not really a shocker: “sushi.” Number two, however, was a little more unexpected. Can you guess what it is?
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