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Zooey Deschanel’s trendy new bag makes her look like she mugged a Japanese grade schooler

Casey Baseel
Apr 29, 2014
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As dyed-in-the-wool Japanophiles, we’re always happy when something from Japan catches on overseas. Not too long ago, if you lived outside of Japan and liked your fish raw, or your music Japanese, you were part of a pretty small group. Now, though, it seems like every coastal city in the U.S. needs at least one good sushi restaurant in order to claim a respectable dining scene, and J-pop acts go abroad to play in front of adoring, passionate fans.

So when the writers at our Japanese-language sister site told us a new fashion trend with Japanese roots was winning over American fashionistas, including actress and musician Zooey Deschanel, we thought maybe we were about to get the inside line on the summer’s hottest look.

Then, we found out what she was wearing, and we got a chuckle instead.

More animals grace the backs of Japanese students

KK Miller
Apr 27, 2014

How far would you go to be the epitome of cool at your high school? Growing up, you had to have all the right accessories, slap bracelets, JanSport backpacks, and Gap sweatshirts to be “in”. You would think the days of bright colors and zany patterns used just to stand apart from the crowd were gone the way of the 90s. Now, brand names and “style” rule the hallways. But Japan proves again that gaudy and garish aren’t negative qualities.

Sailor Moon team is ready to keep your legs warm, nose dry with tights and tissue holders

Casey Baseel
Apr 25, 2014

It’s hard to find a universally hated member of the central cast of hit anime Sailor Moon. Even the titular character herself, for all her whiny and lazy tendencies, is so loyal to her friends that it’s hard not to root for her.

But while having a universally appealing ensemble cast makes for a great TV show, it puts fans in a bit of a quandary when they’re buying Sailor Moon goodies. With five principal heroines, how do you choose which one’s merchandise to buy?

Easy: you don’t, and instead grab a pouch or pair of leggings that features all five of the main Sailor Scouts.

First-of-its-kind towel is totally worth its 5,000 yen price, customers say

Casey Baseel
Apr 24, 2014

A good towel is always nice to have, especially in a country like Japan where bathing is a hobby, hand dryers and paper towels are largely nonexistent in public restrooms, and the three to five months a year of blazing heat and sweltering humidity will make you itching to wipe off all that sweat.

Yes, it’s hard to overstate the value of a good towel, though some might say Japanese textile maker INI is coming close with its 5,000-yen (US $49) bath towels. That price, though, gets you a towel unlike any that’s been made before.

Those freaky Hello Kitty contact lenses are back, and this time she brought friends!

Casey Baseel
Apr 23, 2014

As cute as we thought they were, when we first heard about Hello Kitty contact lenses last summer, we weren’t entirely sure they’d catch on. Was there really a market for this kind of thing, particularly at the contacts’ price point of 5,800 yen (US$57) per set?

You should never underestimate Japan’s queen of licensed merchandise though, as Kitty-chan’s making a return trip to people’s irises, and this time, she’s even bringing a couple of her Sanrio pals with her. And it’s not just fashion that marches along, but technology and production techniques, too, as the new contacts cost less than half what the old ones did.

A Maasai tribesman in Ginza: How Tokyo fashion empowers women a world away in Africa 【Photos】

Jessica
Apr 16, 2014

Glitzy Ginza is a high-end shopping district in Tokyo that attracts luxury brand flagship stores, ladies who lunch, and businesspeople with cash to burn. But if you happen to be there this week, you might spot something very incongruous in this moneyed mecca: a Maasai tribesman selling shoes.

William hails from Kenya, where he is the head of a Maasai tribe, and the shoes he is here to promote are a Spanish brand called Pikolinos. So how did an African tribesman end up in the Japanese capital selling European shoes?

Deconstructing Lolita fashion

Japan Culture NYC
Apr 14, 2014

Since Her Excellency Tomomi Inada, Minister in charge of Japan’s “Cool Japan” strategy, visited New York, JapanCulture•NYC has been trying to define “Cool Japan” as it relates to New Yorkers. The broad range of the term can encompass an overwhelming number of areas: Food, fashion, design, travel, the list goes on.

To focus on one type of fashion, JapanCulture•NYC turns to the expertise of New York-based accessories designer Jen Green, who attended Japan Society’s Lolita fashion discussion on February 5. In this special guest post, Jen deconstructs the Lolita look and phenomenon for the uninitiated.

Bizarre Tokyo shop sells retro sunglasses by the literal bowlful

Mike
Apr 14, 2014

Before you jump directly to the comments section to scold me about the proper usage of “literal” and the dangers of hyperbole, just know first off that the long-running Ikebukuro institution Rougan Megane Hakubutsukan (老眼メガネ博物館, or literally, “Aging Glasses Museum”) actually sells bowls full of retro sunglasses. And for just 280 yen (US$2.80) at that.

And, besides enabling writers like me to use the phrase “literal bowlful” in relation to something that isn’t a food item, Rougan Megane Hakubutsukan defies expectations in a lot of other ways, too.

Japanese fashion mag’s bust augmenting technique: button your shirt wrong

Casey Baseel
Apr 10, 2014

It’s often said that the way to a man’s heart is through his stomach, which in many ways is true. However, society generally frowns upon the practice of unattached women wandering around town carrying trays of delicious steak in order to attract a mate. When steak isn’t available, though, breasts make a handy substitute for catching a guy’s attention.

Now, a women’s fashion magazine in Japan claims it’s discovered a technique to instantly visually enhance any woman’s bust size, and all it requires is a button-up shirt.

New hands-free binoculars let you see far, look like something out of One Piece

Master Blaster
Apr 5, 2014

Don’t you hate it when you’re out birding in Tibet and you spot a Sillem’s Mountain Finch? The find itself is great of course, but immediately upon sighting it you want to light up a cuban cigar in order to celebrate, in accordance with birdwatching tradition. The problem, is you have to put down your binoculars to do so, thus potentially losing sight of the rare bird.

To address this problem that we all must deal with at one point in our lives, a Shanghai wholesaler is offering “Meganegata Sogankyo” or “Glasses-type Binoculars” which allow you to see long distances while retaining the use of both your hands, in the most steampunk way possible.

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High-end Japanese farm wear now available for public consumption

Master Blaster
Apr 4, 2014

Last year, Osaka-based heavy manufacturer Yanmar unveiled some major changes to their line-up. Hoping to breathe fresh life into the age-old life of farming, they designed a bad-ass tractor and futuristic farming wear.

Since then, the rest of us have had to deal with uppity Japanese farmers walking around town in their high-end fashions with their noses firmly aimed at the sky. They say they’re just avoiding the manure smell, but everyone knows what really stinks.

However, now Yanmar is letting us lowly peasants get a taste of the high life, by releasing a limited number of their cutting-edge farm wear for sale to the general public. As you can imagine, this kind of fashion doesn’t come cheap.

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Swanky Sailor Moon styles selling now at Tokyo department store

Casey Baseel
Apr 4, 2014

With three months to go until the delayed beginning of the long-awaited new Sailor Moon TV series, fans have a lot of time on their hands. Some have filled this with dressing their dogs up like characters from the hit anime, while others have undressed to reveal their Sailor Moon lingerie.

But what if you want not just anime-themed underwear, but outerwear as well? If that’s the case, one Tokyo department store is ready to be your one-stop shopping destination with a whole store of clothing inspired by the pretty guardian herself, Sailor Moon.

“Sausage bread boys” – The heavy-set men set to become Japan’s most eligible bachelors

Casey Baseel
Apr 1, 2014

For the past several years, the three most fashionably ideal body types in Japan have been ‘slim,’ ‘slender,’ and ‘easily tossed about by a light spring breeze.’ And while like most societies, Japan generally casts a sterner eye on women than men with a higher than average body-fat percentage, this “skinny is best” mentality has largely applied to males as well, as any guy who’s tried on a pair of pants at a fashionable Tokyo retailer can attest to.

Recently, though, a shift seems to be occurring, with a rise in popularity of heavier women who have been dubbed “marshmallow girls,” who’ve even formed an idol singer unit now and won legions of fans.

Next, it seems like Japan might be poised to show some big love for big guys, with one magazine heralding the upcoming age of what it’s calling “sausage bread boys.”

“Business Nail” – the latest trend among young Japanese businessmen looking to get ahead

Philip Kendall
Apr 1, 2014

In a country where concepts like uniformity and social cohesion are praised from kindergarten to retirement, and where those who seek out their own paths are considered quirky at best and troublesome renegades at worst, it is difficult for young professionals in Japan to stand out and make a name for themselves. For men especially, who more often than not must don the same black suit, white shirt and neutral-coloured necktie combo as their millions of peers, it’s easy to become just another face in the commuter crowd.

But a new generation of young businessmen has recently started bucking social trends in order to do precisely what they were always discouraged from: stand out and get noticed. Known as bijinesu neiru (“business nail”), thousands of men working in industries from pharmaceuticals to video game design are now paying hundreds of dollars a week to have their fingernails prettied up with gemstones, pastel-pinks, hearts and even company logos, with many claiming that, since getting their nails done, they have been rewarded with pay rises and promotions, and now have more friends and lovers than they could ever have dreamed.

Is North Korea really forcing its young men to get Kim Jong-un’s haircut? Probably not…

Preston Phro
Apr 1, 2014

When it comes to North Korea it is almost impossible to tell the difference between truth and rumor. And, you know, the reclusive country really has to shoulder some of the blame here–it’s hard to do fact checking when your subject responds to questions with poorly aimed missile launches!

However, when news broke last week that Pyongyang was now requiring all male university students to cut their hair like Kim Jong-un, we couldn’t stop an eyebrow from rising and thinking, “Wait, really?” As for whether or not it’s true, well, we think we have a solid answer…or as close to a solid answer as you can get when it comes to North Korea.

Cat shoes – so you’ll always land on your fashionable feet

Casey Baseel
Apr 1, 2014

With feline-inspired marshmallows, lattes, and confectionaries, you could actually spend the whole day in Japan consuming nothing but cat-shaped treats. But while that diet would easily help you meet your recommended daily requirements of cuteness, there’re also a lot of calories in those feline-inspired delicacies.

Still, there’s nothing wrong with the occasional indulgence, as long as you also get enough exercise to balance the scales as opposed to tipping them. Going for a nice, after-dessert walk can be a great way to burn off some of those calories you just took in, and it only makes sense that if your love of cats is what got the cycle started, it should be there with you for the next step, too, with these cat-shaped shoes from online retailer Rakuten.

Guy proves women’s makeup works eerily well on dudes too

Mike
Mar 31, 2014

If there’s one thing women are probably consistently jealous of men about, it’s the fact that a girl often feels that she has to go through a whole morning ritual that can last 20 minutes to an hour or two before they feel comfortable showing their faces in public, whereas guys can just hop out of bed, put on some pants (probably the same ones as the day before) and stroll out the door in 30 seconds flat if need be, and no one would be any the wiser.

But, if this Japanese dude is any indication, the fellas may have been doing it wrong the whole time and, just maybe, all that hard work on women’s part is worth the trouble after all. Here are some before/after photos of cosplaying Twitter user Chyaraizumi with and without women’s makeup on:

Fashion Update: Lobster is the new black

Master Blaster
Mar 31, 2014

With only a day left before the dreaded sales tax hike in Japan, this is truly the zero hour for you to get your last-minute impulse buys in. And what could be more impulsive than buying this lobster-shaped clutch bag for the low low price 50,400 yen (US$490)!?

It’s not getting any cheaper folks!

Yoppi and the Fashion Factory: One man’s magical makeover in Shibuya

Master Blaster
Mar 28, 2014

On the surface, a lot of guys don’t seem to put much effort into their appearance. This is often mistaken for sheer laziness or apathy, but in these cash strapped times, many men simply lack the funds to look as stylish as they want to.

One such man is Omocoro’s Yoppi, or as he’s known to the rest of the world, “that Japanese guy who was caught looking at cartoon porn on the train.” Struggling on a blogger’s budget he resorts to bland colors and patternless pants. That is until one fateful day when he heard of a contest in the fashionably elite area of Shibuya which promised to make his dreams of looking good come true.

Here is his story.

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Tokyo’s Sanrio Puroland to host special “necogirls” Grand Prix event on March 29

Krista Rogers
Mar 25, 2014

If you happen to be a fan of cats, have a penchant for ridiculously cute Japanese idol culture, and will be in Tokyo later this week, then there’s an event you simply have to check out! Sanrio Puroland, an indoor theme park dedicated to the characters of Sanrio (think Hello Kitty!), will be hosting a “Neco 1 Grand Prix” on Saturday, March 29 focusing on “necogirls.”

The necogirls (neko = cat in Japanese) are a group of young women who express their love for cats in their adorable and quirky fashion style, which you can bet will always include a pair of cat ears. This event will serve as PR for the girls and will include a special contest held onstage. You can even interact with them and take cutesy pictures together. Just be ready to dodge the hordes of Japanese girls screaming kawaiiiii (cuuuute!) at the top of their lungs!