Bringing you yesterday's news from Japan and Asia, today.
food (Page 277)
In the never-ending debate about which country makes the best cars, it’s common to derogatorily refer to a Japanese automobile as a “rice rocket,” “rice burner,” or “rice runner.” Really anything with rice.
But with a new product from Saitama-based company JPN, you can own that insult, and turn it into a positive.
Whether the blooming of the cherry blossoms in spring or the chirping of cicadas in summer, in Japan there is always a herald to the changing of the seasons. As incorrigible carnivores, for us fall begins when McDonald’s tsukimi burger returns to the menu. Tsukimi literally means “moon viewing,” a popular autumn activity in Japan, but in this case refers to the lunar-looking fried egg the sandwich contains. The tsukimi burger also comes with bacon. It has no linguistic reason to be there, but if you really need an explanation as to why someone would add bacon to a burger, we’ll be happy to explain after you finish your quiche.
Of course, the full moon has been known to do strange things to people’s minds, and we wondered if we couldn’t scavenge components from McDonald’s tsukimi burger to make something even better.
As part of our quest to get paid for eating as many desserts as possible, we recently shared our impressions of the Suica Penguin cake, modeled after the popular mascot for JR East’s prepaid IC card train pass system, Suica.
But sometimes loveable mass transit mascots are like hardcore gangster rappers, and it turns out the Suica Penguin has a cross-country rival, in the form of Ico-chan, the spokes-platypus for JR West’s ICOCA train pass system. Not wanting to be shown up by the Suica Penguin’s foray into the world of cake, the only thing for Ico-chan to do was to transform himself into a tasty treat, too.
Among the many colorful expressions in Japanese you’ll find kuwazu girai, which is used to describe a knee-jerk dislike to something unfamiliar before you’ve given it a fair shot. Kuwazu girai literally translates to “hating it without having eaten it,” and it was exactly the problem restaurateur Himi Okajima was having at his eatery, called Hakata Tonton, in New York’s Manhattan.
Okajima is a native of Fukuoka in southern Japan, and orders weren’t exactly pouring in from American customers for two of his hometown’s favorite dishes that were on the menu: pigs’ feet and cod roe.
Has Hello Kitty finally buckled to hipster fashion trends? Has she been tapped to replace the aging Harrison Ford in an upcoming new Indiana Jones movie, under the logic that if the franchise can include aliens, why not anthropomorphic cats, too? Or has she simply decided to make a living as a hard-boiled private eye?
That third theory actually isn’t so far off the mark, but as with any good mystery, the real culprit behind Kitty-chan’s throwback headgear is someone, or in this case something, you’d never expect: custard pudding.
Fall in Japan is a very special time of year. The leaves go from green to a plethora of gorgeous colors, the hellish summer heat and constant cacophony of cicadas finally relent, and the legendary McDonald’s Tsukimi Burger becomes available to stuff into your eager face by the sack full. This year, fall is even more special, as McDonald’s is expanding the Tsukimi Burger lineup to four different delicious sandwiches. Be still, my tightening arteries!
In the crowded Japanese fast food burger industry, a chain has to establish an identity to be successful. McDonald’s is the place to go to fill up as cheaply as possible. MOS Burger is for people willing to spend a little more time and money for a sandwich made from higher-quality ingredients. And Lotteria is the place to go for a side of craziness.
While Lotteria occasionally goes completely nuts and has iconic horror movie characters work its registers, the chain’s eccentricity is primarily confined to the menu, with items such as the side-by-side double-patty twin burger and colossal Evangelion cheese burger with roughly a week’s worth of meat. The chain’s newest offering reimagines the savory Japanese crepe okonomiyaki as a burger.
Shingen mochi – a relatively common wagashi Japanese sweet similar to the more well-known warabi mocha – is a treat made from pounded rice lightly coated in roasted soybean flour (kinako) meant to be drizzled with syrup before consumption.
It comes in a plastic container which is then wrapped in a decorative plastic sheet and sealed with a small, flat spear-like utensil meant to skewer the mochi with while eating. That plastic sheet is also the key to the “proper” way of eating shingen mochi.
Unfortunately for anyone who has consumed shingen mochi until now, the manufacturer’s marketing department decided not to tell even one single person how to properly eat their product. Thankfully, a helpful YouTuber here in Japan has shared a video showing the correct way to eat this traditional sweet. Find out after the break.
Imuraya Confectionary is a Japanese sweets company that specializes in the sale of adzuki (sweetened red bean) products. They pride themselves on sticking to traditional Japanese flavors and sticking to their strange marketing strategies just as hard.
Recently, Imuraya made a pair of official Twitter posts cautioning people against the stiffness of their top-selling Adzuki Bar! This frozen slab of bean paste is a summer favorite across Japan, but according to Imuraya’s own assertions, they can crack your teeth!
RocketNews24 reporter extraordinaire Kuzo was feeling a little at half-mast recently and was looking for some ways to put some lead in his pencil, and fast.
Luckily he heard about some Taiwanese dishes that promise to boost stamina and went out in search of them. What he found was some snake, softshell turtle, and Asian ginseng soups. Par for the course for our gourmet reporter but these soups were also served with the bodily fluids of the animals such as blood and poison. If that doesn’t get Kuzo up and going we don’t know what will.
Pixar’s highly anticipated Monsters University finally opened in Japan on July 6, and to celebrate FamilyMart have launched an edible collaboration of delicious pork buns. We rushed out to buy a few and put them to the taste test, all for the benefit of our dear readers, of course!
The traditional onsen tamago, not widely consumed outside of Japan, follows a simple recipe of blasting an egg in its shell with hot steam or letting it slow-cook in hot water. It’s basically a poached egg that’s shelled after the poaching.
Seeing as perfectly poaching an egg the traditional western way is a messy and surprisingly complicated affair, it makes a lot of sense to just leave the eggs in their shells and stick them in some hot water for a while, or better yet, just leave them in a hot car, forget about them entirely, and go play some XBox. Next time you go on a beer run, you’ll find delicious onsen tamago waiting for you on your dashboard, like this Japanese Twitter user.
MOS Burger, the Japanese fast food chain famous for being a fresher, slightly healthier alternative to other hamburger joints, has recently announced that it will release a new hamburger sandwich to go alongside its existing range of plain and cheese “Tobikiri” hamburgers. The exciting twist? This one’s loaded with French demi-glace sauce and aligot, a sumptuous mix of potato and cheese that’s sure to send you to premium burger heaven.
Ishigaki Island has a few well known specialty foods such as Ishigaki beef and Yaeyama soba noodle, but aside from these delicacies a little-known snack food has been making waves across the nation. They call it onisasa.
Onisasa should be mistaken for some gimmicky new flavor the city of Ishigaki has concocted just to drum up tourism. This little hidden gem had been around for a long time in the region before getting the attention of greater Japan. So just what is onisasa?
It feels like yesterday when our reporter Kuzo travelled deep into China for find the fabled “melt-proof ice pop” named Banana – a vanilla ice cream encased in a protective gummy sheath. However, this year Banana has come to the world (under a variety of names such as Bennana in Japan), and this October it will reach the shores of Japan.
To celebrate, Banana’s maker Nestle held a “Banana Day” event in Harajuku, Tokyo on 7 August. Yet another punny Japanese holiday on a Japanese reading of “8/7”, it involved the giving away of free monkey ears, T-shirts, and of course Bennanas.
It’s come to that time of the year again when many of us will be thinking about getting in shape (or wishing we already had!) as our garments become skimpier and the amount of flesh on show sees an increase. For some, this means planning well ahead of the summer season and going through heavy exercise or muscle training sessions at the gym. However, I’m sure that if you came across the 80-year-old Japanese man in the photo above, you’d find it hard to believe that he was a professional bodybuilder. Perhaps the most natural response would be, “An old man keeping himself active.” But wait until you see the body that he’s hiding under that tracksuit.
Japan is a rich country when it comes to specialty treats and dishes. Small towns all over the nation can offer up unique foods and drinks you’ll never find anywhere else.
Shigenobu Matsuzawa who has uncovered Japan’s hidden treasures such as Digital Kowloon City, The Life and Sex Museum, and Gunma Cycle Sports Center now has found one such snack in Mie Prefecture that you’re unlikely to find in most places: Maple Tempura.
Tea is the first beverage that comes to mind for most people when they think of Japan, followed closely by sake, beer, chu-hi, and a plethora of other alcoholic beverages for those who spent time at a Japanese university. There are plenty of coffee drinkers in the country too though, with Yuki Jirushi (“Snow Mark”) Coffee’s café au lait being a steady seller in supermarkets and convenience stores for 50 years.
With such a long history, however, the company thought the product’s image could use an updating, and they asked artists to submit their designs for a new mascot to be called Yukiko-tan (-tan being an even cuter version of the already cute Japanese name suffix –chan). Six finalists remain in the contest, and Yuki Jirushi recently held a promotional event to help the undecided pick a favorite by utilizing the tentpole that seemingly all major Japanese marketing campaigns are built around: cute girls.
So, you’re a loyal RocketNews24 reader. You’ve seen us posting about ramen, possibly the greatest food ever, and always wanted a nice big bowl of your own to scarf down. But an international flight to Japan is both expensive and exhausting, so it’s remained little more than a dream for you. You lie awake at night, tossing and turning, as thoughts of hot noodles, thick, delicious broth, and perfectly sliced pork dash through your head. Well, now you can finally put an end to your torture! If you live in New York that is. Otherwise, you’ll have to keep saving for that flight.
A few months back, one of our esteemed Japanese writers found himself in New York and decided to check out one of the city’s finest ramen shops: Totto Ramen. Here’s his thoughts on the Japanese restaurant! Does it measure up??
“Forgive me for asking so abruptly,” Chiharu Hatakeyama begins as she stands on a stage decked out in the familiar TED colours of black, white and red, “but who among you thinks they could wring the neck of a chicken before they ate it?”
After the events of March 11, 2011, when the largest recorded earthquake in Japanese history tore the northeast to pieces and brought with it a wall of water that smashed through everything in its path, Chiharu decided that she had to change. Realising that her entire world could be turned completely upside down in the blink of an eye and that she relied on others–most often people that she had never nor would ever meet–in almost every facet of her life, she set out to achieve a life of complete self-sufficiency. Growing her own vegetables, butchering her own meat, making accessories and clothes for herself, she is now sharing her newly acquired knowledge with as many people as she can via her blog, Facebook page, and more recently a TEDxTokyo talk. This is her story.
Kyoto samurai house wants to share its history of seppuku, torture and gold coins with visitors
Record number of foreign children in Japan need help understanding Japanese in school
“Bear” voted Japan’s Kanji of the Year for 2025 in extremely close race
Once you hear this lady sing “Yooooooghurppe”, you may never stop hearing it
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
What’s in a Lawson fukubukuro lucky bag?
Pocky recall issued in Japan after customers notice off-the-mark taste caused by unintended smells
A whole slew of Totoro Christmas cakes are on their way to make the season extra merry【Photos】
Godzilla looms over Tokyo garden
The 13-year-old video game contest winner who became one of Japan’s greatest manga artists
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Sanrio theme park in Japan announces plans to expand into a Sanrio resortTokyo considering law requiring more trash cans following litter increase in heavily touristed area
China’s don’t-go-to-Japan warning seems to be affecting Osaka’s Namba and Dotonbori neighborhoods
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Uniqlo Ukiyo-e Blue T-shirts: A cool-hued reinterpretation of some of Japan’s greatest paintings
Japan’s first hotel with a human washing machine is now ready for you to come and bathe in it
Studio Ghibli adds new Kiki’s Delivery Service music box to its anime merchandise shop in Japan
Studio Ghibli mixes with sporty street styles of New Era to put No Face on your head in cap series
Japanese company selling bear-proof automatic doors
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Japanese train company is letting fans buy its actual ticket gates for their homes
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Japanese government considering tripling departure taxes to combat overtourism
A guide to visiting Sagamiko Illumination, one of the three biggest light-ups in Kanto
Giant new nine-floor arcade opens in Tokyo, wants to welcome new and old games fans alike
Survey asks foreign tourists what bothered them in Japan, more than half gave same answerJapan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
What’s in a Lawson fukubukuro lucky bag?
Pocky recall issued in Japan after customers notice off-the-mark taste caused by unintended smells
A whole slew of Totoro Christmas cakes are on their way to make the season extra merry【Photos】
Godzilla looms over Tokyo garden
The 13-year-old video game contest winner who became one of Japan’s greatest manga artists
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Uniqlo Ukiyo-e Blue T-shirts: A cool-hued reinterpretation of some of Japan’s greatest paintings
Nintendo releases Metroid-shaped ice cube/cooking tray and Samus arm cannon pillow【Pics】
Super Mario and Baskin-Robbins Japan collab returns for 2024 with new flavor, goods, and more
5 of the best ice creams to try in Japan right now【Taste Test】
Eight Ways You Really, Really Shouldn’t Use a Japanese Toilet