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Gyaru

Hello Kitty becomes a suntanned beach babe for new magazine freebies in Japan

Kitty chan enjoys a hot girl summer for a limited time. 

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This foxy Tokyo gyaru look from 20 years ago is having a mini revival right now【Photos】

A bit of furry fashion fun returns.

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How to speak Japanese like a gyaru【2024 edition】

Models and readers of gyaru fashion magazine Egg vote on the top 10 gyaru words/phrases of the year.

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Hello Kitty goes back to the ‘90s for Sanrio’s kogyaru schoolgirl collection【Photos】

Loose socks, sticker pictures, and more ‘90s must-haves featured in throwback series that co-stars My Melody and Kuromi

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Origami folded by gyaru – The first capsule toy it’s impossible to get a complete set of【Photos】

Flock of cranes folded by flashy women comes with a side of philosophy.

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Low-quality paper cranes folded by young gyaru – Japan’s newest weird capsule toys

It’s not how this origami looks that’s important, but why it looks that way.

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Fashion magazine Egg’s 2020 Japanese Buzzword Awards are here to bring out your inner teen

The number one pick is derived from the lyrics of a song that’s sung in neither Japanese nor English. 

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A uniform that goes against all the school regulations.

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Tokyo’s iconic 109 department store designated most likely building to collapse in earthquake

Out of 852 examined buildings in the city, researchers say the Shibuya fashion mecca is the least prepared for a major trembler.

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We’ve seen some crazy trends in fashion come out of Japan, but this is definitely one of the most unusual yet.

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Eye-opening tutorial reveals daily makeup routine of a Japanese kuro-gyaru【Video】

There’s no blending or subtle shading in this daily makeup tutorial.

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Mr. Sato went to Ganguro Cafe and discovered his beautiful inner gyaru 【Pics】

As you probably know, our ace reporter Mr. Sato has his own special way of doing things. Rather than just going to check out a popular speedy steak-cooking restaurant, he instead cooks the steak himself and shoves it in people’s faces. Rather than just buying some butter, he straps a bottle of cream to a helmet and goes around a track in a racecar, getting the g-forces to churn it for him.

So when he heard about the ganguro dress-up and makeup cafe Black Diamond in Shibuya, he couldn’t just write a quick review of the place and be done with it; he had to become one with the cafe and its staff. This is the story of how Mr. Sato became a fashionable gyaru for a day, and we have the glorious pictures to prove it.

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This year’s finalists for the Kanto region Miss Cutest High School Girl contest were decided on August 3. Never heard of the contest before?

Miss-Con, the Japanese nickname for the contest, was started in order to figure out who was the cutest high school first year in the Kanto region. Because if there’s one thing Japan can agree on, it’s that there’s nothing cuter than a high school girl. In the past, the contest was a part of a different event “Love Sunshine” or LoveSun, meant for followers of the gyaru fashion, a form of extreme fashion in Japan, often involving heavily dyed hair, tanned skin, lots of make up, and daring clothing choices. Now in its third year, Miss-Con has two separate categories for their contestants: cutest gyaru and cutest “natural” high school girl (i.e. without the crazy hair and signature outfits).

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