Gyaru
Models and readers of gyaru fashion magazine Egg vote on the top 10 gyaru words/phrases of the year.
Loose socks, sticker pictures, and more ‘90s must-haves featured in throwback series that co-stars My Melody and Kuromi
The number one pick is derived from the lyrics of a song that’s sung in neither Japanese nor English.
A uniform that goes against all the school regulations.
Out of 852 examined buildings in the city, researchers say the Shibuya fashion mecca is the least prepared for a major trembler.
We’ve seen some crazy trends in fashion come out of Japan, but this is definitely one of the most unusual yet.
As you probably know, our ace reporter Mr. Sato has his own special way of doing things. Rather than just going to check out a popular speedy steak-cooking restaurant, he instead cooks the steak himself and shoves it in people’s faces. Rather than just buying some butter, he straps a bottle of cream to a helmet and goes around a track in a racecar, getting the g-forces to churn it for him.
So when he heard about the ganguro dress-up and makeup cafe Black Diamond in Shibuya, he couldn’t just write a quick review of the place and be done with it; he had to become one with the cafe and its staff. This is the story of how Mr. Sato became a fashionable gyaru for a day, and we have the glorious pictures to prove it.
This year’s finalists for the Kanto region Miss Cutest High School Girl contest were decided on August 3. Never heard of the contest before?
Miss-Con, the Japanese nickname for the contest, was started in order to figure out who was the cutest high school first year in the Kanto region. Because if there’s one thing Japan can agree on, it’s that there’s nothing cuter than a high school girl. In the past, the contest was a part of a different event “Love Sunshine” or LoveSun, meant for followers of the gyaru fashion, a form of extreme fashion in Japan, often involving heavily dyed hair, tanned skin, lots of make up, and daring clothing choices. Now in its third year, Miss-Con has two separate categories for their contestants: cutest gyaru and cutest “natural” high school girl (i.e. without the crazy hair and signature outfits).










Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Japanese students hold graduation ceremony in Minecraft amid school cancellation
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Dragon Quest Burgers and Slime drinks are coming to McDonald’s Japan【Video】
Elderly Kyoto man detained by police for three hours because of hammer in his car
Tokyo restaurant with neighborhood grannies in the kitchen serves family recipes to one and all
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
I had no idea you could win crane game prizes in Japan the way my friend won this Dragon Quest Slime
New toy from Takara Tomy transforms eggs into custard pudding in just a few cranks of a handle
Studio Ghibli unleashes Turnip Head on the world
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Starbucks Japan releases new zodiac chilled cup drink for 2026
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
Is this the most relaxing Starbucks in Japan?
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Large amount of supposed human organs left in Osaka marketplace
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Tokyo restaurant with neighborhood grannies in the kitchen serves family recipes to one and all
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
I had no idea you could win crane game prizes in Japan the way my friend won this Dragon Quest Slime
New toy from Takara Tomy transforms eggs into custard pudding in just a few cranks of a handle
Studio Ghibli unleashes Turnip Head on the world
W.T.F. Japan: Top 5 strange Japanese office occurrences【Weird Top Five】
“Raw Pepsi,” the most refreshing flavor ever, is out in Japan, but how does it taste?【Taste test】
You can buy, and eat, a grilled sparrow on the streets of Kyoto, so we did【Taste test】
How to write “sakura” in Japanese (and why it’s written that way)
Yakuza video game even in Japan allows fans to both marry and divorce their 2-D crushes
The more you know Mario: The unusual Japanese names of Nintendo’s Super Mario characters