KitKat
The company has arrived at the best possible balance of chocolate and wafer in the beloved treat in a new version that’s hitting shelves soon.
Pssst, Nestlé — that character’s not Japanese and you’re playing into problematic Asian stereotypes.
Twitter user uncovers a case of shrinkflation, and chocolate lovers aren’t happy about it.
When life hands you chocolate, wafer, and a special store to combine the two…it’s time to make your very own KitKat.
Japan is filled with special KitKat flavors, but one you design and make yourself could be the most special of all.
KitKat’s Chocolatory has teamed up with a professional illustrator to make these premium KitKats fun, fanciful and excitingly mysterious.




















Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
Large amount of supposed human organs left in Osaka marketplace
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Ghibli Park opens final area to first visitors, with stunning new attractions and shops 【Videos】
That awkward moment when anime becomes reality
Uniqlo Ukiyo-e Blue T-shirts: A cool-hued reinterpretation of some of Japan’s greatest paintings
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Is the all-you-can-eat KFC buffet in Tokyo really as good as they say it is?
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Starbucks Japan releases new zodiac chilled cup drink for 2026
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Is this the most relaxing Starbucks in Japan?
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
Japanese train company is letting fans buy its actual ticket gates for their homes
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Ghibli Park opens final area to first visitors, with stunning new attractions and shops 【Videos】
That awkward moment when anime becomes reality
Uniqlo Ukiyo-e Blue T-shirts: A cool-hued reinterpretation of some of Japan’s greatest paintings
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Is the all-you-can-eat KFC buffet in Tokyo really as good as they say it is?
Internet survey sheds light on how Japanese women deal with the hair ‘down there’
Demon Slayer’s Mugen Train is now ready to be your personal home sushi train too【Photos】
KFC Japan opens a Christmas restaurant in Tokyo…but why???
Christmas arrives early at Starbucks in Japan with new Merry Cream Frappuccino
A Japanese dating app matched our bachelorette with a Buddhist monk, and she learned some things
Awesome website allows you to make your own Dragon Ball character, battle other fighters
【Lucky Bag Roundup 2017】Donguri Kyowakoku lucky bag is packed with Studio Ghibli merchandise!
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month