Koikeya
Koikeya has a new item in their line of Pride Potato luxury chips, and the special ingredient is golden — quite literally!
Ever wished you could get a little less flavor on your chip? Wish no more; now you can experience them as nature intended, lightly fried in oil.
When hunger strikes in the most inappropriate of places, it’s all about this new “potato chip camouflage” technology!
If you thought traditional Japanese breakfasts were unusual, with their servings of fish, pickles, rice and soup, you’ll be in for a surprise when you see the new offering that’s coming to the table to greet you in the morning.
It’s time to say hello to the morning potato chip. Especially designed for breakfast consumption, these bags of fruity – yes, fruity – goodness are said to combine the energy-giving health benefits of the humble potato with two popular fruit flavours: peach and banana.
So how could these chips possibly fare as breakfast meals? Come with us as we head out into unchartered territory, pairing potato crisps with yoghurt, toast, and a bowl of granola and milk. Will the results be delicious? Read on to find out!
What is the first thing you want to eat when you wake up in the morning? Rice? Granola and yogurt? Toast and jam? If the potato chip company Koikeya had it their way, your answer would be “morning potato chips.”
The potato snack company, known for their wild flavors like mandarin orange, truffle and avocado cream cheese, have decided to break into the breakfast market, announcing the release of their two new flavors: Peach and Banana.
Japan loves limited time offers. There must be a department in every company in Japan with people whose purpose is to think of items they can sell for a limited time. Don’t believe us? Walk into a convenience store weekly and see the multitude of new drinks and new foods that appear and suddenly disappear when their time is up. The limited time offer, is nothing new, but it seems that Japan embraces the concept more than anyone else. It’s a handy way to get customers to continue to visit your store, or buy your products if every month or few months your products change.
With the World Cup just around the corner, companies in Japan are rolling out their limited time World Cup products and today we have a few that try to capture the flavor of Brazilian food.


















Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Mister Donut and Godiva continue their sweet sweets relationship with new treats on sale now in Japan
Man with face covered in tattoos admits to repeatedly headbutting Tokyo store clerk【Video】
Japan’s Poképark Kanto Pokémon theme park area shows first attraction photos
Man with snake face tattoo arrested for assault, neighbors shocked he would do such a thing【Vid】
Here are the top ten foodie factory tours for the fall throughout Japan
7-Eleven Japan’s sweet potato smoothie goes viral on social media
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
10 times to avoid traveling in Japan in 2026
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Man with face covered in tattoos admits to repeatedly headbutting Tokyo store clerk【Video】
Japan’s Poképark Kanto Pokémon theme park area shows first attraction photos
Man with snake face tattoo arrested for assault, neighbors shocked he would do such a thing【Vid】
Here are the top ten foodie factory tours for the fall throughout Japan
7-Eleven Japan’s sweet potato smoothie goes viral on social media
The Purple Lucky Bag from Village Vanguard is an extra-large waste of money
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
Japanese gravure idol strips down, plays drums to anime hits【Videos】
Hokkaido has an Ice Festival that’s less famous than the Snow one, but beautiful in its own way
New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】
Entry to Tokyo’s Pokémon theme park zone has physical fitness requirement, will cost a lot
Pokémon Lego kits are finally on their way!【Photos】