marketing (Page 6)
Hugely popular high school baseball series adds some spice to the chain’s chicken burgers in Japan.
Mannequins stripped, glass displays broken and website down as limited-edition range sends everyone into a frenzy.
Look out — Japan’s old capital appears to be rising again, with an army of koi fish behind it.
Japanese company tests the bounds of “common sense” by using Ghibli art to advertise their wares.
Diners will find it hard to eat more than one burger in 30 minutes, but this is a food challenge our Mr Sato has been years in training for.
MOST POPULAR
Now
Beautiful new Final Fantasy T-shirt collection on the way from Uniqlo【Photos】
Disney princesses get official manga makeovers for Manga Princess Cafe opening in Tokyo
Is the new Shinkansen Train Desk ticket worth it?
Our reporter takes her 71-year-old mother to a visual kei concert for the first time
Coordinating a whole outfit with nothing but clothes from Japanese convenience store Family Mart
Osaka’s creepy cute mascot speaks for first time, adds more fuel the creepy OR cute debate【Video】
There’s a park inside Japan where you can also see Japan inside the park
McDonald’s creates a dream Japanese bento for April Fools’ Day
Ghibli Park opens final area to first visitors, with stunning new attractions and shops 【Videos】
Hey, Japanese taxi driver! Take us to your favorite restaurant in Tsuruga City!
Weekly
- Disney princesses get official manga makeovers for Manga Princess Cafe opening in Tokyo
We try out “Chan Ramen”, an underground type of ramen popular in the ramen community
New Studio Ghibli bedding sets are cool in all senses of the word
Our Japanese reporter visits Costco in the U.S., finds super American and very Japanese things
Foreign English teachers in Japan pick their favorite Japanese-language phrases【Survey】
New Pokémon cakes let you eat your way through Pikachu and all the Eevee evolutions- There’s a park inside Japan where you can also see Japan inside the park
Japanese convenience store packs a whole bento into an onigiri rice ball
Hanton rice — a delicious regional food even most Japanese people don’t know about, but more should
Final Fantasy, Kingdom Hearts, and Dragon Quest pet product line announced by Square Enix
Monthly
Studio Ghibli releases Kiki’s Delivery Service chocolate cake pouches in Japan
Japan’s bone-breaking and record-breaking roller coaster is permanently shutting down
New definition of “Japanese whiskey” goes into effect to prevent fakes from fooling overseas buyers
Foreign passenger shoves conductor on one of the last full runs for Japan’s Thunderbird train- Our Japanese reporter visits Costco in the U.S., finds super American and very Japanese things
Kyoto bans tourists from geisha alleys in Gion, with fines for those who don’t follow rules
Studio Ghibli unveils Mother’s Day gift set that captures the love in My Neighbour Totoro
Domino’s Japan now sells…pizza ears?
Toyota built a life-sized Miraidon Pokémon and are letting people test drive it this weekend
New Japanese KitKat flavour stars Sanrio characters, including Hello Kitty
Yearly
Sales of Japan’s most convenient train ticket/shopping payment cards suspended indefinitely
Sold-out Studio Ghibli desktop humidifiers are back so Totoro can help you through the dry season
Japanese government to make first change to romanization spelling rules since the 1950s
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
Tokyo’s most famous Starbucks is closed
One Piece characters’ nationalities revealed, but fans have mixed opinions
We asked a Uniqlo employee what four things we should buy and their suggestions didn’t disappoint
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Studio Ghibli’s new desktop Howl’s Moving Castle will take your stationery on an adventure
RECOMMENDED STORIES
Osaka’s creepy cute mascot speaks for first time, adds more fuel the creepy OR cute debate【Video】
There’s a park inside Japan where you can also see Japan inside the park
McDonald’s creates a dream Japanese bento for April Fools’ Day
Ghibli Park opens final area to first visitors, with stunning new attractions and shops 【Videos】
Hey, Japanese taxi driver! Take us to your favorite restaurant in Tsuruga City!
Why Hayao Miyazaki never signs autographs in Japan
Randomly running into a great sushi lunch like this is one of the best things about eating in Tokyo
Beyond sakura: How to tell a cherry blossom from a plum or peach flower
What happens to Cup Noodle Mystery Meat when you cook it in a rice cooker?
Haku is…Chihiro’s dead brother? Studio Ghibli fans blown away by Spirited Away theory
Sanma-men, the best ramen type that everyone in Japan forgets about
Hello Kitty and AKB48 collaborate for the ultimate fan merchandise from Thank You Mart
Super Smash Bros. superfan shares shocking character tier list after thousands of hours of play
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