marketing (Page 6)

Burger King roasts McDonald’s with cryptic message on poster jabbing huge new store in Akihabara

Longstanding tongue-in-cheek rivalry between chains continues in Tokyo’s otaku mecca.

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McDonald’s pink pie vs. KFC pink pie: Which one does it better?

Two very different takes on springtime in Japan.

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McDonald’s adds a hot sakura pie to its menu in Japan

New cherry blossom dessert takes its inspiration from a traditional Japanese springtime sweet.

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We do battle with the King Yeti from Burger King Japan

Who will come out victorious in this bare-fisted, white-knuckle clash between man and meat sweats?

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Burger King releases the King Yeti on Japan

No Yetis were harmed in the making of this burger…we think. 

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Mos Burger mascot retires to make way for new character in Japan

50-year-old burger character is traded in for a newer, younger, human model. 

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Shinto priest blesses Domino’s pizzas to bring love to those who eat them on Valentine’s Day

Special religious ceremony adds the essence of Japanese love deities to chain’s heart-shaped pizzas.

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Snoop Dogg’s cookbook gets a rebrand in Japan

“From Crook to Cook” just doesn’t have the same catchy appeal here as it does overseas.

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Lotteria gives us chocolate burgers for Valentine’s Day in Japan

No fancy frills here — just a whole bar of chocolate wedged inside a bun.

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New Japanese mascot character: A train station monster that grabs children who don’t mind the gap

Kind of like a Japanese version of Pennywise the Clown. 

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Giant Pokémon Go video display at Shinjuku Station brings our reporter to tears

A moving moment…for more reasons than one. 

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Burger King Japan doesn’t believe in a guilt-free New Year

Fast food chain wants us to indulge in a buttery new Guilty Burger.

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Cup Noodle wipes the floor with the competition…at a competition in Japan

Nissin brand turns 50 but their marketing remains forever young. 

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Final Fantasy scene plays out on 3-D billboard in Tokyo

Shinra goes on the hunt for Red XIII, who winds up taking a nap and falling into a box of toys.

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We try the new Cup Noodle Humidifier from Nissin

Cheap gimmick or awesome ramen accessory?

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McDonald’s Japan attempts to seduce us with its new Beef Stew Pie

It looks like an apple pie from the outside, but the filling is one we’ve never seen at the Golden Arches before. 

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McDonald’s Japan adds a Beef Stew Pie to the menu, with an epic commercial to mark the release

The puns about love are strong in this new advertising campaign.

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Cup Noodle humidifiers: Combining hot ramen and homewares for a very special release

Instant humidification, in a choice of two varieties!

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Dragon Ball’s Frieza appears in giant 3-D outside Shinjuku Station【Video】

The cat also returns, and now it’s floating towards us in zero gravity.

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Cup Noodle pouch satisfies our never-ending need for instant ramen

Cute design details make stomachs rumble everywhere you go!

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