rice burger
MOS (Mountain Ocean, Sun) Food Services announced on the 18th that it would open all 1,400 of its MOS Burger outlets at 7:00 a.m. by the end of the year. The hamburger chain already operates 430 of its stores from that early hour and plans to progressively open the remainder at that time. McDonald’s Japan had been aggressive in the breakfast space with its “Morning Mac” campaign, and MOS Burger’s move is expected to intensify competition. At a press conference MOS President and CEO Atsushi Sakurada explained that the number of people eating breakfast out was increasing, especially among the elderly and working women, adding, “Change in the morning person market is accelerating. I want to strengthen our preparedness.”
Could this mean additional woes for an already troubled McDonald’s Japan?
MOST POPULAR
Now
Kyoto Whopper divides customers at Burger King Japan
Taking the Kyoto overnight bus for the first time
Yakuza vending machines coming to real-world Tokyo neighborhood that inspired Like a Dragon games
Starbucks Japan unveils second Holiday Frappuccino for 2024
Made In Japan Fender Limited Edition Hello Kitty Stratocaster now on sale in Japan
Berserk T-shirts coming to Uniqlo for launch of new Manga Curation line【Photos】
Japan’s biggest manga magazine is raising its minimum payment rate for creators
Japan’s caramel gacha machines offer sweet thrills, but do they deliver?
Mario Kart Happy Meal toys arrive at McDonald’s Japan, and SoraNews24 has the whole set!【Photos】
Forbidden area at Japanese mountaintop shrine opens to the public for first time in 400 years
Weekly
One of Japan’s most beautiful hot spring towns announces new limits on number of day trippers
Ghibli’s Princess Mononoke teams up with Foxfire for outdoor apparel collaboration【Photos】- Berserk T-shirts coming to Uniqlo for launch of new Manga Curation line【Photos】
- Mario Kart Happy Meal toys arrive at McDonald’s Japan, and SoraNews24 has the whole set!【Photos】
After cancelling Halloween, Tokyo’s Shibuya neighborhood cancels New Year’s Eve too
Tokyo park’s sea of clouds, nighttime illumination, and cosplay days make now perfect time to visit
Samurai ritual suicide contest cancelled by organizer in west Japan
Japanese job-quitting service contacted by other job-quitting service because employee wants to quit
Flying dango: Unique tourist site where Japanese sweets are flown to you over a gorge
American jackass tourist arrested after carving name into gate at Tokyo’s Meiji Shrine【Video】
Monthly
Nintendo’s controller capsule toys are so cool, even the machine you buy them from is awesome【Pics】- One of Japan’s most beautiful hot spring towns announces new limits on number of day trippers
Tokyo Disneyland loses top-attendance crown for Japanese theme parks for second year in a row- Ghibli’s Princess Mononoke teams up with Foxfire for outdoor apparel collaboration【Photos】
Ghibli Park debuts first winter illumination display with Howl’s Moving Castle theme
Pringles releases a limited-edition sweet flavour in Japan
Sanrio and magical girl anime PreCure join forces for new merch line【Photos】- Japanese job-quitting service contacted by other job-quitting service because employee wants to quit
- After cancelling Halloween, Tokyo’s Shibuya neighborhood cancels New Year’s Eve too
What’s the deal with akebi, the perfectly purple, alien-like fruit that’s in season now in Japan?
Yearly
McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Foreign tourists on Shinkansen bullet train break suitcase etiquette, angering local passengers
[Deleted] Article written for April Fool’s Day 2018
Japanese government to make first change to romanization spelling rules since the 1950s
Foreigner’s request for help in Tokyo makes us sad for the state of society
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Japanese convenience store Family Mart announces abolishment of eat-in spaces
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Life-size vibrating Legend of Zelda Master Sword for sale from Nintendo【Photos】
Studio Ghibli releases free-download board game — Here’s how to play it without reading Japanese
RECOMMENDED STORIES
Berserk T-shirts coming to Uniqlo for launch of new Manga Curation line【Photos】
Japan’s biggest manga magazine is raising its minimum payment rate for creators
Japan’s caramel gacha machines offer sweet thrills, but do they deliver?
Mario Kart Happy Meal toys arrive at McDonald’s Japan, and SoraNews24 has the whole set!【Photos】
Forbidden area at Japanese mountaintop shrine opens to the public for first time in 400 years
Domino’s erupts with a 1kg Cheese Volcano in Japan
After cancelling Halloween, Tokyo’s Shibuya neighborhood cancels New Year’s Eve too
Japanese job-quitting service contacted by other job-quitting service because employee wants to quit
Flying dango: Unique tourist site where Japanese sweets are flown to you over a gorge
Defrost a steak in 5 minutes without using heat or the microwave? What is this sorcery!?【Video】
Totoro sequel anime Mei and the Baby Catbus will screen at Ghibli Park this winter
How to make epic pancakes with your Japanese rice cooker
Kids takoyaki charity almost shut down by reselling middle schoolers, but owner soldiers on
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
-
