Shiseido
Travel back in time with these retro-looking hair and make-up styles!
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As Japan says goodbye to the Heisei era, Shiseido looks back on the last three decades, from the bubble economy to yuru fuwa iyashi otono kawaii joshi.
The artistic commercial secured a Grand Prix win as well as a gold award for the film category.
This new commercial stars Halloween costumes, luscious visuals, lipstick that dances and leaps from your face… plus a sweet, inclusive ending.
From Heian Period ladies to today’s modern girls, Shiseido finds a unique way to showcase dramatic changes in beauty trends over the years.
It’s not every day you get to see cosplayers fronting an ad campaign for one of the annual convention’s main sponsors.
Three more years…
For much of my life I’ve been waiting for this moment. Even throughout my youth I glanced at the hairlines of relatives and wondered what would become of me. At the same time I figured medical science would have to have developed something by the time my hair would start falling out.
However, as I entered my thirties and began to look more and more like an octopus was attacking me when my hair got wet, there still seemed to be no true cure for baldness on the horizon. They were out there cloning sheep and growing ears on the backs of mice, but they still couldn’t give me a little action up top.
And just as I raised my razor to go the Bruce Willis route, a ray of hope shone on my news feed. It said that the cure to baldness actually lies inside me and my delicious stem cells, and that the key to unlocking it would be available in just three more years…
Founded in 1872, Shiseido, one of the world’s oldest cosmetics companies and the fourth largest, announced on Feb. 28 that from April onward it would put an end to all testing on animals in the development of raw materials for its cosmetic and quasi-pharmaceutical products.
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