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Casey Baseel

Born and raised in Los Angeles, Casey Baseel spent his formative years staring in frustration at un-subtitled Japanese TV programming shown on Southern California’s international channel. Taking matters into his own hands, he moved to Tokyo to study the language, then found work in Yokohama a decade ago teaching, translating, and marketing hotels he can’t afford to stay in. When not participating in the eternal cycle of exercising to burn the calories form his love of Japanese food, Casey scours used comic and game shops for forgotten classics, drags his wife around the country in a quest to visit all its castles, sings karaoke not nearly as well as he thinks he does, and counts the days until the summertime bars open on Enoshima Beach.

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Posted by Casey Baseel (Page 519)

Do you remember giant robots? Full-scale Macross Valkyrie lands in Yokohama

The deployment of anime mecha to Yokohama continues. Earlier this month the Ingram from police story Patlabor made an appearance in the bayside city, and now comes a life-size VF-25 Valkyrie from Macross Frontier.

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There’s a saying in Japan that you should have both eyes open before you decide to get married, and one eye shut after you walk down the aisle. It’s sound advice, as you definitely need to know what you’re getting into before you pledge to share your life with someone. At the same time, spending every day together is bound to bring to light the little imperfections that people naturally have (Mrs. Baseel excepted, of course), and it’s important not to get too worked up over them.

Of course, the inevitable result of trying to keep one eye perpetually closed is a wicked eye-cramp, so eventually you’re going to have to open it back up and notice something about your partner that drives you up the wall. Japanese firm Neo Marketing recently surveyed married women on the things their husbands do that they just can’t overlook.

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Gundam-themed Toyota doesn’t come with beam saber, is awesome anyway

Sometimes, despite the director’s best efforts otherwise, the villain of a movie or TV series ends up stealing the show. Luke Skywalker became the archetypical example of a pure-hearted but bland hero, while dark side practitioner Darth Vader went on to become a true cultural icon.

Similarly, you’ll be hard pressed to find any viewers of long-running anime mecha franchise Gundam who name its original hero, Amuro, as their favorite character. His nemesis Char, on the other hand, has legions of fans, even though his last on-screen appearance was way back in the 1988 motion picture Char’s Counterattack. Despite his occasional attempts to drop space colonies onto Planet Earth, fans are drawn to the stylish Char, who has always had cool robots and a cool mask. Now, he’s got a cool car, too.

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Cook rice inside your car with the new Takeru-kun

In the never-ending debate about which country makes the best cars, it’s common to derogatorily refer to a Japanese automobile as a “rice rocket,” “rice burner,” or “rice runner.” Really anything with rice.

But with a new product from Saitama-based company JPN, you can own that insult, and turn it into a positive.

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We combine McDonald’s and MOS Burger for forbidden deliciousness

Whether the blooming of the cherry blossoms in spring or the chirping of cicadas in summer, in Japan there is always a herald to the changing of the seasons. As incorrigible carnivores, for us fall begins when McDonald’s tsukimi burger returns to the menu. Tsukimi literally means “moon viewing,” a popular autumn activity in Japan, but in this case refers to the lunar-looking fried egg the sandwich contains. The tsukimi burger also comes with bacon. It has no linguistic reason to be there, but if you really need an explanation as to why someone would add bacon to a burger, we’ll be happy to explain after you finish your quiche.

Of course, the full moon has been known to do strange things to people’s minds, and we wondered if we couldn’t scavenge components from McDonald’s tsukimi burger to make something even better.

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Dating in Japan is similar to dating elsewhere, in that men are usually clueless about what women really want to do. Strapped for ideas, you might invite your girlfriend to come by your place, you know, just to hang out. Maybe you’ll cook dinner together, which if you’re anything like me, means that after burning your third chicken breast, she’ll forcibly take the frying pan away and suggest you put out the napkins, only to be puzzled later at how you managed to burn those, too.

Over the course of the meal, your girlfriend may mention that next time, she’d really like to go on a dam date instead. Take heart, though. She’s not upset, she’s being helpful.

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So let’s talk about breasts. From a statistical and linguistic standpoint, of course.

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Luxury hotel cooks up adorable melon bread based on JR West’s platypus mascot

As part of our quest to get paid for eating as many desserts as possible, we recently shared our impressions of the Suica Penguin cake, modeled after the popular mascot for JR East’s prepaid IC card train pass system, Suica.

But sometimes loveable mass transit mascots are like hardcore gangster rappers, and it turns out the Suica Penguin has a cross-country rival, in the form of Ico-chan, the spokes-platypus for JR West’s ICOCA train pass system. Not wanting to be shown up by the Suica Penguin’s foray into the world of cake, the only thing for Ico-chan to do was to transform himself into a tasty treat, too.

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Among the many colorful expressions in Japanese you’ll find kuwazu girai, which is used to describe a knee-jerk dislike to something unfamiliar before you’ve given it a fair shot. Kuwazu girai literally translates to “hating it without having eaten it,” and it was exactly the problem restaurateur Himi Okajima was having at his eatery, called Hakata Tonton, in New York’s Manhattan.

Okajima is a native of Fukuoka in southern Japan, and orders weren’t exactly pouring in from American customers for two of his hometown’s favorite dishes that were on the menu: pigs’ feet and cod roe.

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Yes, Hello Kitty really does need a fedora, and the reason why is delicious

Has Hello Kitty finally buckled to hipster fashion trends? Has she been tapped to replace the aging Harrison Ford in an upcoming new Indiana Jones movie, under the logic that if the franchise can include aliens, why not anthropomorphic cats, too? Or has she simply decided to make a living as a hard-boiled private eye?

That third theory actually isn’t so far off the mark, but as with any good mystery, the real culprit behind Kitty-chan’s throwback headgear is someone, or in this case something, you’d never expect: custard pudding.

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Right now at the Pacifico Yokohama Convention Center, Japan’s largest video game developer conference, the CEDEC (Computer Entertainment Developer’s Conference) is in full swing. In order to gain a clear understanding of the type of people who make the industry what it is, the event’s organizers also conducted a survey that covers just about everything from marital status to time spent tied to a desk each day. The results give us a sneaky peek at the demographics and professional lives of the people who bring us the games we love, so we couldn’t help but share.

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Cosplay fans have been putting an insane level of detail into their anime and video game-based creations over the past few years. Looking at pictures from the recent World Cosplay Summit, it’s easy to forget about the simpler side of grown-ups playing dress-up. It isn’t always about putting in hundreds of man-hours to be chosen as the best craftsman in the world.

Sometimes, it’s just about a guy wanting to see his girlfriend in something he thinks looks hot.

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Lotteria craziness continues with the new okonomiyaki burger

In the crowded Japanese fast food burger industry, a chain has to establish an identity to be successful. McDonald’s is the place to go to fill up as cheaply as possible. MOS Burger is for people willing to spend a little more time and money for a sandwich made from higher-quality ingredients. And Lotteria is the place to go for a side of craziness.

While Lotteria occasionally goes completely nuts and has iconic horror movie characters work its registers, the chain’s eccentricity is primarily confined to the menu, with items such as the side-by-side double-patty twin burger and colossal Evangelion cheese burger with roughly a week’s worth of meat. The chain’s newest offering reimagines the savory Japanese crepe okonomiyaki as a burger.

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Like many people who grew up in America, when I hear the word “Asahi,” the first thing I think of is beer. Of course, beer also happens to be the first thing I think of when I hear “breakfast,” but that’s a story for another time.

However, there’s also an Asashi Newspaper in Japan. And while the news outlet has no connection to the identically named brewer, that didn’t stop it from recently handing out the kind of parenting advice you’d normally expect from a dad who’s also a violent problem drinker, suggesting that parents “accidentally” smash their kids’ video game consoles in order to keep them focused on their studies.

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Coffee mascot event with cosplaying idols proves to be too much for some fans to handle

Tea is the first beverage that comes to mind for most people when they think of Japan, followed closely by sake, beer, chu-hi, and a plethora of other alcoholic beverages for those who spent time at a Japanese university. There are plenty of coffee drinkers in the country too though, with Yuki Jirushi (“Snow Mark”) Coffee’s café au lait being a steady seller in supermarkets and convenience stores for 50 years.

With such a long history, however, the company thought the product’s image could use an updating, and they asked artists to submit their designs for a new mascot to be called Yukiko-tan (-tan being an even cuter version of the already cute Japanese name suffix –chan). Six finalists remain in the contest, and Yuki Jirushi recently held a promotional event to help the undecided pick a favorite by utilizing the tentpole that seemingly all major Japanese marketing campaigns are built around: cute girls.

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Japan loves its fictional robots. The adorable Doraemon and unsettling Evangelion are instantly recognizable to both young and old. The giant statue of Gundam in Tokyo has become a major tourist attraction, despite being in the middle of Odaiba, which was already a major entertainment district with no shortage of other, hipper attractions.

And now, another robot, the Patlabor, has joined Gundam in making the leap into the three-dimensional world, towering size intact.

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While there are several clever techniques for staying cool during Japan’s sticky summer, you really can’t overlook the simple tactic of just wearing less clothing. Going shirtless is one option, but unfortunately that pretty much restricts your entertainment options to swimming, boxing, and the two-for-one choice of shark fighting.

On the other hand, shorts and a shirt provide much more social leeway. As with all choices men make, though, it’s imperative to consider the question, “Will women think I look good?” A recent survey asked women to give their opinions on guys showing some leg.

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Sailor Pluto muscles in on Sailor Moon’s slice of the high-end anime accessory market

Producers of the upcoming reboot of classic anime franchise Sailor Moon have been frustratingly tight-lipped with fans. Originally set to premier this summer, its premiere has now been pushed back to winter, and to date, not a single piece of art from the new series has been released.

Merchandising giant Bandai, on the other hand, has been putting out a steady string of new goodies for Sailor Moon fans as part of the series’ 20th anniversary. New Sailor Moon-themed accessories were released in June and July, and the company has now made it three months in a row with two new necklaces plus a new pair of earrings that went on sale this month.

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2,000 figures ready for their close-ups at toy exhibition in Ikebukuro – and oh, admission is free!

Kaiyodo is one of Japan’s largest figure makers. Aside from being the manufacturer behind the Revoltech line that’s a hit with hardcore anime fans, over 130,000,000 of Kaiyodo’s Choco Eggs, toy animals, bugs, and tanks hidden inside an edible chocolate shell, have been sold, cementing the company’s spot in mainstream popular culture.

To celebrate its 30 years in the business, the Kaiyodo Figure World exhibition is being held in Tokyo’s Ikebukuro district. Roughly 2,000 figures are on display, admission is free, and as if that wasn’t enough, photography is completely unrestricted. Visitors are free to snap as many pictures of any figures they like.

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Giant robot design from Mobile Suit Gundam transformed into the manliest of man bags

One of the first major adjustments I had to make after moving to Japan was making a habit of carrying a bag with me whenever I go out. Having grown up in L.A., it took me a while to overcome the notion that bags were strictly for students and people with a double set of X chromosomes, but eventually I saw the light. If you live in an urban area of Japan, you’re reliant on public transportation. Without a car and a trunk to haul stuff in, a bag is really the only way to carry anything you can’t fit in your pocket but don’t want to hold in your hand all day.

Of course, my resistance might have broken down a lot quicker if I’d known about the upcoming man bag that makes you look like a giant robot.

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