Memes tend to come and go (other than the almighty Shibe Doge), sometimes blink-and-you’ll-miss-it fast, so it’s always a little hard to keep track of what’s really popular and cool on the Internet and what isn’t. Right now, the meme of the nanosecond is “Makeup Transformation,” where Net users pose for a few photos in a tiled frame putting makeup on, and are then “miraculously” transformed into a celebrity, or a movie or video game character.
So quick is the turnaround on Internet memes that by the time people in the Philippines caught on to the Makeup Transformation phenom, it was already pretty much played out – despite it only having been in vogue for, like, a day or two in the U.S. For what it’s worth, Philippine netizens are doing a pretty good job of keeping the meme going, despite stupid people like this writer having basically no idea who most of the transformations are supposed to be.
















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