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beer (Page 10)

We try Wazen, Suntory’s new beer specially designed to drink with Japanese food

Eating and drinking are two of our favorite necessary life functions, since they’re both so much more fun than sleeping and breathing. So when we heard, back in January, about a new beer from Suntory that’s specially designed to go well with Japanese food, our three months of anxious waiting until it was scheduled to go on sale started right away.

Well, spring is finally here, and we’ve just recently experienced the joys of stepping outside without an overcoat and admiring the cherry blossoms, so now it’s time for the last item on our checklist of vernal pleasures, as we sample a can of Suntory’s new Japan-centric brew, the all-malt Wazen.

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George Clooney appears in Kirin beer ad, sounds a bit like Batman when he speaks Japanese

As we’ve seen before, Hollywood stars who ordinarily wouldn’t be seen dead in a commercial in their homeland for fear of damaging their reputation as a serious actor aren’t quite so shy when it comes to commercials in Japan. With Japanese companies eager to push stacks of cash stars’ way in exchange for endorsing their products, occasionally a big-name actor will pop up on billboards over the famous Shibuya scramble intersection and on primetime TV.

This week, smirking silver fox George Clooney follows in Leonardo DiCaprio‘s footsteps by lending his face to a Japanese commercial, in this case one for Kirin Brewery Company’s Green Label brand of beer. Clooney is no stranger to ads even at home, but Kirin’s commercial – which sees the actor painting a house and communicating with a small bird – is kind of an odd one, partly because it doesn’t have an awful lot to do with beer, and partly because, to our ears at least, Clooney appears to be channeling Christian Bale’s Batman for his single word of Japanese dialogue.

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Asahi puts a new twist(er) on draft beer

Japan’s most popular alcoholic drink is beer—and now it’s easier than ever to serve perfectly! True to form for a country known for automation, Japanese brewer Asahi has released the Tornado: a machine that automatically fills cups with beer. Rather than pouring, the spigot connects to the bottom of the specially-formed cup, filling it from the bottom up. As it fills, the foam swirls, resembling a—you guessed it—tornado!

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Kuos Beer promises all the flavor of beer without any of the other fun stuff

If you’re not a fan of watery beer, then the new beer Kuos is definitely not for you. It’s about as watery as a beer could possibly get. In fact, although it’s a beer by name, Kuos is better described as a carbonated water with the pleasant bouquet of delicious ale.

On the other hand, if you’re looking to cut back on alcohol, carbs, and/or calories without loosing the beer drinking experience then Kuos may be perfect for you since it contains absolutely none of those things.

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Pouring beer into a very hot frying pan is surprisingly interesting

Have you ever seen what happens when you pour beer onto a strongly heated frying pan? Probably not since few people are willing to waste it in such a way. But if you did you might have been surprised at the magical little show that takes place.

In the following video we can see that the beer takes the form of little spheres that seem to float over the surface of the pan. In fact, they are floating as a result of something called the Leidenfrost effect.

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Mint chocolate beer sounds great, but how does it taste? We find out

Every year at Valentine’s Day, a slew of limited-edition chocolates are rolled out in Japan, where following the local custom, women give gifts to men. Unfortunately, while there are indeed plenty of guys with a sweet tooth, few of them really want candies shaped like butterflies and rosebuds.

Thankfully, there are a handful of more masculine alternatives, such as the Final Fantasy chocolates we recently introduced you to. But you know what’s even more manly than a video game about a dude killing monsters with a giant sword while his hot martial artist girlfriend cheers him on? Booze. Which is why today we’re knocking back a mint chocolate beer.

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A few years ago, I was hanging out with a friend in Tokyo. Being recently married meant that for the first time in several years I was living in an apartment more spacious and comfortable than a bunker, and I invited my buddy back to my place for a beer.

I called my wife to give her a heads-up that I was bringing home a guest, and when we arrived, I was surprised to see she’d gone down the block to the store and picked up a selection of snacks for our impromptu drinking session. In hindsight, this really shouldn’t have been so unexpected, as beer is almost always accompanied by food in Japan.

Our memories are a little hazy, but we seem to remember being taught, “When in Rome, drink as the Romans.” Taking this to heart, recently a group of foreign residents in Japan shared their favorite munchies to pair with Japanese beer.

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Suntory to release new beer designed specifically for consumption with Japanese food

There’s been a lot of research into the mystery of umami, the mild, pleasing savoury flavour that’s said to exist at the heart of Japanese cuisine. Often referred to as “the fifth taste”, alongside sweet, sour, salty and bitter, umami was first discovered by a Japanese professor and only officially recognised as a proper scientific term in 1985. Now, almost thirty years later, the delicate flavour is finally set to meet its perfect partner in a beer called Wazen (lit. Japanese meal). Due for release on April 8, the beer is being billed as “the beer for Japanese food”.

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Among the Japanese language’s many unique loanword mashups is nominikeshon, a hybrid of “nomi / drinking” and the English “communication.” Nominikeshon is a term that gets applied to the common Japanese business practice of workers from the same company going out together for a beer (or six) after work, and hopefully strengthening their bond along the way.

But even if you’ve technically punched out, if you have to spend time with your boss, with a large chunk of it used to talk shop, couldn’t you make the argument that you’re still working? In which case shouldn’t you get paid for drinking with your coworkers?

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Aomori Garlic Black Beer: That great, people-repelling aftertaste of gyoza, now from a beverage!

All around Japan, various craft brews are sold each with their own unique twist on the widely-loved beverage. For beer connoisseurs, part of the fun of domestic traveling can be trying to unearth hidden brews scattered across the land.

For example, out of Aomori Prefecture, known as the garlic-producing leader of the nation, comes Aomori Garlic Black Beer. Our reporter, Mami, spotted some in the wild and decided to try it out. The combination of beer and garlic had potential, and Aomori certainly know their garlic. What could go possibly wrong?

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Pitch black sesame garlic ramen at craft brewer’s restaurant stirs our hearts while filling our bellies

When dining out in Japan, there is a commonly accepted truism that you get the tastiest example of a particular type of food by eating it in a restaurant that specializes in it. For example, if you want good ramen, you go to a place that serves that and little, if anything, else.

Speaking of Japan’s favorite noodle dish, popular wisdom also holds that the dingier the ramen restaurant, the better-tasting the food.

So imagine our surprise when we discovered that the Yona Yona Beer Kitchen, a classy restaurant with a full menu in Tokyo’s swanky Nagata-cho neighborhood, can also whip up a bowl of ramen that’s as delicious as it is visually striking.

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Even with the falling yen making Japan more affordable for international travelers, the country still isn’t exactly a bargain destination. Likewise, even local residents, who recently went through the double whammy of paying quarterly resident taxes and an announcement that sales tax will jump to 8 percent next year, are looking to stretch their entertainment budgets.

Thankfully, travel site Trip Advisor recently announced the results of its survey regarding the top 20 free sightseeing locations in Japan.

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She doesn’t need beer goggles to look cute, but we try Hello Kitty Beer anyway

As Japan’s most prodigious celebrity endorser, Hello Kitty certainly keeps busy. In this month alone, we’ve seen her grace Toshiba’s SD cards, and even transform herself into a cute, cuddly dislocated tooth to hawk toothpaste.

With such a hectic work schedule, it’s understandable that Kitty-chan should want to relax the same way many of us do after coming home from a long, hard day at the office: by cracking open a cold beer. Even then though, the hard-working feline is on the clock, with a new line of Hello Kitty Beer.

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Japan waits with baited breath for local distributor of spreadable beer

These past few days, the Internet has exploded with word of Italy’s new beer spread. For a land like Japan, where beer is more than just a popular choice of beverage and is more-or-less central to their lifestyle, the invention of spreadable beer is cause for great excitement. Soon, rather than have a handful of snacks with their mugs full of beer, they’ll be spreading blobs of beer over their favorite snacks!

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Cold beer – less smelly than fermented soybeans, and by one criteria, healthier too

Earlier this week, we talked about the purported beauty benefits of Japanese rice wine. Today, we’ve got good news for health-conscious beer lovers.

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Bullet train beer: the tastiest way to drink responsibly while moving at 186 miles per hour

Many visitors to Japan land in Tokyo, spend a few days in the capital, then hop aboard the shinkansen bullet train to see the sights in other regions of the country. The most common route is head west to Kyoto, but travelers shouldn’t overlook the northern prefecture of Akita.

With verdant forests, unique folklore, Japan’s deepest lake, and plenty of regional delicacies, Akita is well worth a trip, especially with the new Super Komachi shinkansen that makes the trip from Tokyo to Akita Station in just under four hours. Plus, to make the time fly by, the Super Komachi serves up its own microbrew.

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Summer vacation is in full swing now, meaning everyone’s at the beach drinking lots of cold beer, in the park drinking lots of cold beer, or in the mountains drinking lots of cold beer. Basically, breweries are getting rich and we’re happy to help.

But, as one Chinese man recently found out, you need to be careful! Too much beer can have…explosive results. Read More

Unlimited refills of limited availability beer at Park Hyatt Tokyo

The five-star Park Hyatt Tokyo, known to many as one of the locations used in the movie Lost in Translation, has plenty of things going for it, including luxuriously appointed rooms, ample business facilities, and a full array of spa services. But we already live in the area and have an office nearby in Shinjuku. Plus, the natural stunning good looks of the RocketNews24 team preclude the need for any beauty treatments. So what can the Park Hyatt do to get us through their door?

How abut offering two types of beer you can’t get anywhere else, and free refills to boot?

Yeah, that’ll do it.

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New ultrasonic foam device ensures Japanese continue to give their beer far too much head

When it comes to food and drink, there really is no “right” way to enjoy it. Just as some will cringe at the very idea of munching on raw fish dipped in a little soy sauce, others will stare in horror and disbelief as their housemate smothers a baked potato in peanut butter (you know who you are). But when it comes to beer, as many foreigners visiting or living in Japan will no doubt attest, the fondness Japanese have for topping their drink off with an enormous amount of foam sometimes borders on the absurd. “It’s delicious!” Japanese colleagues tell me when I ask why a third of my beer is head. It may well be tasty, but when it takes three gulps of naught but white froth to reach the beer itself, you have to wonder if this is all some kind of hilarious practical joke that the entire country is in on.

But what about when drinking at home? Without a bartender to ensure that beer arrives with a thick head, how can the thirsty foam lover achieve the same results? Enter the Koku Awa beer pourer from Green House.

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Is it safe for minors to drink non-alcohol beer? We turn to Japan’s top breweries for answers

As a measure to prevent drink driving and to improve people’s health, many Japanese beer manufacturers have released non-alcohol versions of their products, with such products seeing surprisingly strong sales in the marketplace. Since the products on sale contain no alcohol, it is safe to say that there is no fear of the law being broken by underage drinkers enjoying them. In fact, it’s not uncommon to find alcohol-free beer in the soft-drink section of the menu.

Nevertheless, when it comes to minors and the consumption of non-alcohol beer, the exact legalities of it all become rather confusing. The reason being that it is still necessary to show proof of your age when purchasing non-alcohol beverages. So what’s the deal here? Is it really safe for those under age to drink non-alcohol beer? RocketNews24 got to the bottom of it all by speaking to Japan’s top beer manufacturers directly.
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