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cosmetics (Page 5)

Japanese beauty trends of the 20th & 21st centuries, and predicting future fashions

Japanese cosmetics company Shiseideo has released their predictions for 2020’s makeup trends, as well as a look back at Japanese beauty throughout the last century. Will geisha makeup be making a comeback? Read on to find out.

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Ever wanted to capture some Cardcaptor Sakura anime cosmetics? Now you can!

In Japan, it’s pretty common for high schools to prohibit students from wearing any sort of makeup. As a result, a lot of girls don’t get to use it on a daily basis until after they graduate, usually at the age of 18.

So perhaps it’s fitting that 18 years after its initial release, manga and anime franchise Cardcaptor Sakura is getting its own cosmetics set, meaning that everyone who came into the world as the same time as the series is now old enough to enjoy it.

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Japan may not be that big on a world map, but there’s a surprising number of distinct regional cultures you’ll find as you make your way from one end of the country to another. Sometimes, taking the train just a few hours in one direction will put you in a spot where people eat different foods, celebrate holidays on different days, or even talk differently from where you just came from.

So, just to be prepared to communicate as effectively as possible with the locals, you might want to take a few minutes to review these videos of women saying “I love you” in the dialects of each of Japan’s 47 prefectures.

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Turn into Hello Kitty with these adorable face masks!

In celebration of Hello Kitty’s 40th birthday, a set of Hello Kitty face masks has been released. Turning you into your favorite feline while moisturizing your skin all at the same time, we foresee these masks being a big hit with Hello Kitty’s large female following all over the world.

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Has a Japanese company found the fountain of youth? One man’s youthful skin suggests so

The pursuit of beauty and the relentless quest to look younger is nothing new and has probably been around since the first human looked into a pool of water and realized that the disfigured beastly thing staring back was themselves. A couple of hundred thousand years and many medical technology breakthroughs later, we are spending massive amounts of money, time and pain on that quest to look younger and more beautiful. And last week a Japanese cosmetic company made an announcement that seemed to suggest they found the fountain of youth when they took 30 years off a 67-year-old man’s skin using a breakthrough technology.

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While some have argued that a woman can increase her bust size by eating a bunch of hamburgers or copious amounts of frog fallopian tube, not every woman who’d like to project a more voluptuous image wants to reach that goal by changing her diet.

Some instead turn to visual subterfuge, such as buttoning their shirt out of order to create the illusion of having a larger chest. That technique won’t help you much once swimsuit season rolls around, though, which is why one Japanese fashion magazine is suggesting a non-wardrobe related way to give yourself larger-looking breasts: paint them on.

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Japan’s 45-year-old “Lady of Eternal Youth” strikes again in new commercial

It’s been a couple of years since we featured something about Masako Mizutani (水谷雅子) on our site, but Japan’s Lady of Eternal Youth is back again and looking just as youthful as ever. Even now at 45 years of age, she’s still the envy of women everywhere with barely a wrinkle to be seen.

In fact, Ms. Mizutani’s age-defying looks are so legendary that she was (unsurprisingly) selected to star in a new commercial for Asahi’s line of  “Asahi Perfect Asta Collagen powder.” You can bet that with her endorsement, Japanese women will be flocking to stores to buy the new product. Keep reading to see the commercial now.  

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Guy proves women’s makeup works eerily well on dudes too

If there’s one thing women are probably consistently jealous of men about, it’s the fact that a girl often feels that she has to go through a whole morning ritual that can last 20 minutes to an hour or two before they feel comfortable showing their faces in public, whereas guys can just hop out of bed, put on some pants (probably the same ones as the day before) and stroll out the door in 30 seconds flat if need be, and no one would be any the wiser.

But, if this Japanese dude is any indication, the fellas may have been doing it wrong the whole time and, just maybe, all that hard work on women’s part is worth the trouble after all. Here are some before/after photos of cosplaying Twitter user Chyaraizumi with and without women’s makeup on:

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Girls manga magazine comes with cool perfume mixing set, puzzling beauty advice columns

The monthly comics anthology Nakayoshi is the oldest of Japan’s big three girls manga magazines, debuting months before rival Ribon and decades ahead of Ciao. Most of Nakayoshi’s readers are elementary and junior high school girls, but with over 50 years in circulation, there are generations of adult women who grew up reading its titles such as Princess Knight, Sailor Moon, and Cardcaptor Sakura.

One such former Nakayoshi kid is our Japanese correspondent Anji. While Anji’s a little older than the magazine’s target market, she was recently enticed into buying her first issue in years by the freebie included with Nakayoshi’s March issue: a perfume set that allows you to mix your own fragrances.

That cool giveaway wouldn’t be the only thing that surprised her about the magazine she used to know, however.

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Hairstyles from Jojo’s Bizarre Adventures no less unusual in real life

Back in October, cosmetics manufacturer Shiseido held its Japan Original Beauty exhibition at the company’s new building in Tokyo’s swanky Ginza district. One of the highlights of the show was a recreation of a portion of the pantheon of characters in long-running manga and anime series Jojo’s Bizarre Adventures, with special effort placed on duplicating the cast’s wildly styled and colored hairdos.

But with over 100 collected volumes of comics in the series, obviously every character couldn’t be fit into the display. So Shiseido is back again with a group of new additions to its collection of real-life Jojo’s Bizarre Adventures models.

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From Hepburn to Gaga, Hong Kong artist carves tiny works of art in expensive lipstick

Interesting media can make for especially interesting art, as the pencil-tip carvings, hairy apples and damaged banana art we’ve covered before should attest, but when you go carving up some perfectly good brand-name lipsticks to celebrate strong women and fashion icons, you are bound to cause your intended audience a little heartache.

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Kiss and Tell: Japanese lipstick company conducts survey on first kisses!

Every culture in the world has different standards and social norms surrounding blossoming romance. But first kiss stories are a worldwide constant… or are they?

A Japanese cosmetic company, T-Garden, recently came out with a line of new lip gloss called ChuChuMagic, taken from the Japanese sound effect of kissing (“Chu!”). To further their new ad campaign, the online makeup store, Luvlit, started a ChuChuMagic survey on the online market research site, “Girl’s Monitor,” that asked Japanese men and women about their various kissing experiences. After questioning 1,000 users who registered for the survey, Luvlit reported their findings.

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Moon crystal power make-Up! Bandai releases shimmering Sailor Moon beauty powder

Ever wanted Sailor Moon‘s Crystal Star transformation brooch for yourself, but figured you were too old for kids’ toys? Well now you have the perfect cover, with the new makeup line from Bandai!

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Founded in 1872, Shiseido, one of the world’s oldest cosmetics companies and the fourth largest, announced on Feb. 28 that from April onward it would put an end to all testing on animals in the development of raw materials for its cosmetic and quasi-pharmaceutical products.

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