Crowds gathered at the city’s most famous intersection for a massive street party as police looked on.
marketing (Page 11)
Passengers are going crazy for the mini futons, saying they wish they could snuggle up to them on their daily commute.
The Body Shop anthropomorphises a best-selling skincare item with Three Wizards and The Moisture Princess.
Hair care brand shines a light on outdated practice that forces women to sport the “job-hunting hairstyle” in order to gain employment.
Hats, rucksacks, aprons and bumbags are just some of the items in the new Ziploc fashion collection hitting streets this summer.
There’s even a life-sized figurine of the star waiting to greet you in a push-up bra.
The special headset delivers a Japanese sweet into your mouth in real-time as this “once-in-a-millenium beauty” feeds it to you.
The centuries-old company is using a sensual ad campaign to draw attention to their innovative new range.
These girls literally drive away ogres during Japan’s annual Setsubun bean-throwing festival.
Famous musicians, actors and idol group members star in these memorable ads that will make you laugh, cry and want to buy what they’re selling.
With queues out the door for the new limited-edition Tokyo Banana Kit Kat, we grab a pack to see if it’s really worth all the hype.
Your beautiful girlfriend gets changed, has dinner and drinks sake while chatting to you on a video call.
Fans are speculating about the campaign offers and freebies they’ll receive during the new burger campaign.
“Gosh darn it, Hanako, is that the Kamehameha or the Amakakeru Ryu no Hirameki they’re practicing this time?”
It’s not every day you get to see cosplayers fronting an ad campaign for one of the annual convention’s main sponsors.
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Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
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We deeply regret going into this tunnel on our walk in the mountains of Japan
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Major Japanese hotel chain says reservations via overseas booking sites may not be valid
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No more using real katana for tourism activities, Japan’s National Police Agency says
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Visiting Japan’s one-and-only, and only-for-a-limited-time, Dragon Ball noodle restaurant[Photos]
Old postcards reveal famous Japanese tourist spots as they appeared 100 years ago
Turns out you can draw all four original starter Pokémon with just three colored pencils【Video】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
What do Japanese kids spend their allowance on? Survey finds out
The results are in! One Piece World Top 100 characters chosen in global poll
Viral Japanese cheesecake from Osaka has a lesser known rival called Aunt Wanda
7-Eleven opens “next generation” SIP convenience store in Japan
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Anime Spirited Away finds a new way to be beautiful with gorgeous traditional hanafuda card set
Tokyo Station staff share their top 10 favorite ekiben
Australian on trial in Tokyo, case hinges on if he said “This is a robbery” or “Go to a door”
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We try one ekiben shop’s three most popular bento boxes- out of a selection of 170 kinds
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