Crowds gathered at the city’s most famous intersection for a massive street party as police looked on.
marketing (Page 11)
Passengers are going crazy for the mini futons, saying they wish they could snuggle up to them on their daily commute.
The Body Shop anthropomorphises a best-selling skincare item with Three Wizards and The Moisture Princess.
Hair care brand shines a light on outdated practice that forces women to sport the “job-hunting hairstyle” in order to gain employment.
Hats, rucksacks, aprons and bumbags are just some of the items in the new Ziploc fashion collection hitting streets this summer.
There’s even a life-sized figurine of the star waiting to greet you in a push-up bra.
The special headset delivers a Japanese sweet into your mouth in real-time as this “once-in-a-millenium beauty” feeds it to you.
The centuries-old company is using a sensual ad campaign to draw attention to their innovative new range.
These girls literally drive away ogres during Japan’s annual Setsubun bean-throwing festival.
Famous musicians, actors and idol group members star in these memorable ads that will make you laugh, cry and want to buy what they’re selling.
With queues out the door for the new limited-edition Tokyo Banana Kit Kat, we grab a pack to see if it’s really worth all the hype.
Your beautiful girlfriend gets changed, has dinner and drinks sake while chatting to you on a video call.
Fans are speculating about the campaign offers and freebies they’ll receive during the new burger campaign.
“Gosh darn it, Hanako, is that the Kamehameha or the Amakakeru Ryu no Hirameki they’re practicing this time?”
It’s not every day you get to see cosplayers fronting an ad campaign for one of the annual convention’s main sponsors.

















Tokyo’s best museum for foreign travelers finally reopens after being closed for four years
Float all of your troubles away with a boat ride down the Shimanto River in Kochi Prefecture
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Studio Ghibli adds new My Neighbour Totoro 2026 Corn Gift to its anime store for Mother’s Day
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Three ways going to see cherry blossoms alone is better than seeing them with other people
Sales of Japan’s most convenient train ticket/shopping payment cards suspended indefinitely
Why is Yoshinoya called Yoshinoya?
Japanese university employee caught spending 50 hours a month looking at manga porn at work
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Totoro and Calcifer become little light-up lanterns for Ghibli-style excursions or at-home decor
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Picturesque Tokyo park plays host to millions of flowers and soap bubbles this spring
Fatal stabbing at Pokémon Center in Tokyo reignites concern over rising stalking cases in Japan
Final Fantasy invites you to adventure in Fukushima with Fukushima Fantasy Chocobo fun[Video]
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Three ways going to see cherry blossoms alone is better than seeing them with other people
Sales of Japan’s most convenient train ticket/shopping payment cards suspended indefinitely
Why is Yoshinoya called Yoshinoya?
Japanese university employee caught spending 50 hours a month looking at manga porn at work
The town with Japan’s best castle also has one of Japan’s best breakfasts. Here’s where to eat it
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Authentic kimono fashions await you in Animal Crossing from Kyoto furisode tailor Chiso【Pics】
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
The five-patty Lotteria burger wasn’t big enough, so we made a 35-patty burger instead!
Japan now has a special desk for people who work at home with a pet cat[Photos]
Glow-in-the-dark Ghibli Kodama figures will give your home a mystical forest mood【Photos】
Japanese masturbatory aid and insect repellent companies collab on a new product
Takoyaki makers surprisingly good at grilling meat for yakiniku too