Crowds gathered at the city’s most famous intersection for a massive street party as police looked on.
marketing (Page 11)
Passengers are going crazy for the mini futons, saying they wish they could snuggle up to them on their daily commute.
The Body Shop anthropomorphises a best-selling skincare item with Three Wizards and The Moisture Princess.
Hair care brand shines a light on outdated practice that forces women to sport the “job-hunting hairstyle” in order to gain employment.
Hats, rucksacks, aprons and bumbags are just some of the items in the new Ziploc fashion collection hitting streets this summer.
There’s even a life-sized figurine of the star waiting to greet you in a push-up bra.
The special headset delivers a Japanese sweet into your mouth in real-time as this “once-in-a-millenium beauty” feeds it to you.
The centuries-old company is using a sensual ad campaign to draw attention to their innovative new range.
These girls literally drive away ogres during Japan’s annual Setsubun bean-throwing festival.
Famous musicians, actors and idol group members star in these memorable ads that will make you laugh, cry and want to buy what they’re selling.
With queues out the door for the new limited-edition Tokyo Banana Kit Kat, we grab a pack to see if it’s really worth all the hype.
Your beautiful girlfriend gets changed, has dinner and drinks sake while chatting to you on a video call.
Fans are speculating about the campaign offers and freebies they’ll receive during the new burger campaign.
“Gosh darn it, Hanako, is that the Kamehameha or the Amakakeru Ryu no Hirameki they’re practicing this time?”
It’s not every day you get to see cosplayers fronting an ad campaign for one of the annual convention’s main sponsors.
MOST POPULAR
Now
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Kansai-exclusive takoyaki Cup Noodle lives up to half of the expectations its name produces
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
How lucky are the themed retro video game lucky bags from this shop in the Tokyo boonies?
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
10 times to avoid traveling in Japan in 2026
Revealed! Japan’s top 10 handsome samurai【Photos】
Weekly
- 10 times to avoid traveling in Japan in 2026
- Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself- Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】- Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
- We ate sushi made from Japan’s most expensive tuna ever【Taste test】
- Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Monthly
- Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
- 10 times to avoid traveling in Japan in 2026
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month- Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
RECOMMENDED STORIES
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
How lucky are the themed retro video game lucky bags from this shop in the Tokyo boonies?
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
10 times to avoid traveling in Japan in 2026
Revealed! Japan’s top 10 handsome samurai【Photos】
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
“Cute-but-ugly” photos of hamsters trending as Twitter users celebrate their quirky pets【Photos】
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
New Jimmy Choo x Sailor Moon collaboration brings anime magic to bags, shoes and accessories
Japan tops list of countries with shrinking population projection, but no one’s surprised
American tourists give us their opinion on the new Icee slushie drinks in Japan
Journey through Ainu myth in the old-meets-new forest night walk Kamuy Lumina experience
Tokyo sex industry worker arrested for saying she needed tuition money, spending it on hosts
Say hello to the new Easter doughnut range from Krispy Kreme Japan
-
