McDonald’s Japan (Page 15)
Hot potato chips covered in pumpkin and chocolate sauce? According to our taste test, it’s like a delicious McDonald’s pumpkin pie!
What the heck is a ‘moon viewing’ burger? Why does McDonald’s Japan sell these lunar sandwiches at this time of year? Is it actually good? We solve all these riddles with this taste test!
The three new designs give us a sneak peek at what McDonald’s has in store for the Tokyo Olympic Games.
Not as bold a combination as chocolate fries, but still a tasty match made in fast food heaven.
The young boy is melting hearts for navigating his way back to the car while carrying his meal out of the store and into the street on a tray.
This McDonald’s customer paid for his order in cash and received his hamburger — without setting foot in the store!
They’re billed as “five-star” hamburgers, but can these two new offerings help return McDonald’s to its former glory in Japan?
McDonald’s new “Camembert Teritama” burger has hit Japan, so our writers offered up their cast-iron stomachs for a taste test!
There’s no denying McDonald’s Japan has had rough time these past few years, with incidents like the spoiled meat scandal contributing to declining sales. To complicate matters further, some of the fast food chain’s campaigns and initiatives, like the sudden removal of menus from its counters (which have since been reinstated), have been met with confusion if not outright anger from Japanese customers. Now, it seems McDonald’s has captured the Japanese Internet’s attention again with what could well be their strangest campaign ever.
McDonald’s Japan will be releasing a new line of “affordably priced” burgers on October 26. And while that’s all fine and well, it’s their special one-day promotion in which they’ll be giving away these new burgers for free that has been raising eyebrows due to its bizarre catch.
McDonald’s Japan has been kind of hit and miss with its strategies in the last couple of years. And just when they start doing a few things REALLY right (complimentary socks and free smiles!) they come up with another concoction that’s got netizens dry-heaving.
This time, the offending item is the “healthy” chicken veggie patty burger, aka the “Mogumogu Mac” (mogumogu is an onomatopoeia that means chewing), which is designed specifically for kids.
Much like the rest of the world, fast food in Japan is a war of franchises trying to one-up the other. When McDonald’s announced it was getting rid of large-sized fries, Lotteria announced they’d give customers “whatever size they wanted.” When McDonald’s was struggling with the morning crowd, Mos Burger seized the opportunity to strike by offering a traditional Japanese breakfast.
Now that Mister Donut has upped the ante by rolling out a strawberry-chocolate-marshmallow pizza, McDonald’s has answered back with its new strawberry whipped cream donut and shortcake. Who will emerge the victor? Well, so far, it’s looking pretty one-sided.
As part of their World Mac Hawaii campaign, McDonald’s Japan will be serving up island-inspired burgers and desserts starting February 10. With flavors taking a cue from popular Hawaiian main dishes such as kalua pork and the famous loco moco, and desserts featuring a tropical flare, these new menu items are sure to put a little sunshine in your cold, snowy Japanese winter.
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