MOS
We find out if this is the best way to introduce Mac ‘n’ Cheese virgins to the delights of the unfamiliar western dish.
The home-grown Japanese fast food chain adds cute and functional items to their lucky bag this year.
With a choice of meat or soy patty fillings, vegetarians and meat lovers alike will fall in love this healthy fast food option.
Popular Japanese fast food chain Mos Burger has opened a new restaurant that serves gourmet meals, alcohol and a special vegetarian burger made from a whole tomato.
MOS (Mountain Ocean, Sun) Food Services announced on the 18th that it would open all 1,400 of its MOS Burger outlets at 7:00 a.m. by the end of the year. The hamburger chain already operates 430 of its stores from that early hour and plans to progressively open the remainder at that time. McDonald’s Japan had been aggressive in the breakfast space with its “Morning Mac” campaign, and MOS Burger’s move is expected to intensify competition. At a press conference MOS President and CEO Atsushi Sakurada explained that the number of people eating breakfast out was increasing, especially among the elderly and working women, adding, “Change in the morning person market is accelerating. I want to strengthen our preparedness.”
Could this mean additional woes for an already troubled McDonald’s Japan?
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