Mr. Sato (Page 23)
Mr. Sato gets decadent by sustaining himself with caviar while camping in Ginza to try to be the first person in Japan with an iPhone 11.
Wearing this won’t make you already dead, but you might be so embarrassed you’ll wish your head would explode.
Mr. Sato goes mad with sushi power as he buys an ultra-luxurious sushi take-out set at one of Tokyo’s fanciest department stores.
Boba fantasy land or boba fail? We find out if this bubble tea pop-up is really as bad as its reviews.
Tapioca tea is everywhere in Japan these days – even in the SoraNews24 office rice cooker!
When a stranger sends him a friend request, our reporter sees the opportunity to relieve his explosive, pent-up emotion.
The new dessert beverage fills Mr. Sato’s heart with sadness, and makes the rest of us want to drink it even more.




















Japanese criminals are now using crabs to hunt for burglary targets
Does one of Japan’s favorite chocolate brands work with the Pringles chocolate hack?
Woman in Japan breaks into home of complete stranger just to slap him in the face
Japanese Pokémon card shop grabs scissors as part of its plan to keep scalpers away
We turn to a shady Amazon Japan gadget to try to stop Tokyo crows from stealing our hangers
Final Fantasy VII’s Tifa’s bar pops up in real-world Tokyo, and we stop by for drinks[Photos]
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Zunda Shake vending machine lets you taste samurai culture in milkshake form
Holy Fungus Mud Volleyball is Japan’s most filthily beautifying bacteria event of the summer!
Japanese hair salons going bankrupt in record numbers
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Studio Ghibli releases new anime keychains that are like miniature figurines
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Final Fantasy VII’s Tifa’s bar pops up in real-world Tokyo, and we stop by for drinks[Photos]
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Zunda Shake vending machine lets you taste samurai culture in milkshake form
Holy Fungus Mud Volleyball is Japan’s most filthily beautifying bacteria event of the summer!
Japanese hair salons going bankrupt in record numbers
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Does the Fukuryumon Chinese restaurant in Koenji offer the best lunch deal in Tokyo?
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan’s rice warehouse stockpile rate hits record high as consumers, restaurants reject high prices
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
We sent two Japanese elementary school kids on a Mother’s Day shopping mission at a 100 yen store
Foreign tourist needs ambulance to pick him up at Mt. Fuji after hiking closed trail
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
The average age of Japan’s hikikomori shut-ins is getting older, survey shows